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Shoppers in India can now order sneakers in the Metaverse for a week

Indian e-commerce giant Flipkart partnered with Polygon-incubated organization eDAO to launch a virtual shopping world in the Metaverse.

Consumers in India are getting more options for a digital shopping experience as major local e-commerce platforms increasingly experiment with blockchain and the Metaverse.

Indian shoppers can try out products from brands like Puma and Nivea in the gamified and interactive metaverse. That is thanks to local e-commerce giant Flipkart launching a metaverse space for consumers to discover products in a photorealistic virtual destination and shop.

Flipkart officially announced the launch of Flipverse on Oct. 17, aiming to bridge the best of the online and offline shopping experience.

Developed in collaboration with Polygon-incubated organization eDAO, Flipverse allows shoppers to create a metaverse avatar to go shopping in a virtual world, intending to bring customers closer to their favorite brands. At the same time, brands will be able to generate and create their metaverse-ready digital twin in the virtual world.

Besides featuring contests and exclusive brand offers, Flipverse will support unique digital collectibles. According to the announcement, Flipverse will feature a wide number of brands, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus and others. The new shopping experience will be available on Flipkart’s newly online shopping platform, FireDrops.

The Flipverse offering is reportedly in the pilot stage and aims to attract interest during this month’s festive season.

According to Naren Ravula, vice president of product strategy of Flipkart Labs, the Metaverse is one of the “significant revolutions” in the development of e-commerce, and it has immense potential. “By providing customers with access to their preferred brands, offers, SuperCoins, and digital collectibles, we are aiming to improve their shopping experiences in a virtual and immersive setting,” Ravula noted.

Polygon co-founder Sandeep Nailwal pointed out that the world has only “just begun to scratch the surface of what’s possible in the metaverse,” and e-commerce is one of the “killer use cases” of the Metaverse.

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As one of the largest e-commerce platforms in India, Flipkart is known for making some loud cryptic statements on social media. Last year, Flipkart took to Twitter to say that the company would be accepting Bitcoin (BTC) payments, which eventually turned out to be an April Fools’ Day prank.

Flipkart is not the only company in India to experiment with the Metaverse. Indian multinational technology firm Tech Mahindra announced the launch of TechMVerse in February 2022, planning to offer interactive and immersive experiences to customers. As of July 2022, the firm was reportedly working on as many as 60 metaverse projects.

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Indian Commerce Giant Flipkart Will Allow Customers to Purchase Items in the Metaverse

Indian Commerce Giant Flipkart Will Allow Customers to Purchase Items in the MetaverseFlipkart, the Walmart-backed Indian e-commerce giant, has launched a pilot to allow its customers to experience making purchases in a metaverse environment. The company announced the launch of its own metaverse, called Flipverse, in which several brands will be able to offer their own shopping experiences. Flipkart to Launch Flipverse: A Metaverse of Purchases Flipkart, […]

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Indian crypto users suspect Flipkart’s Bitcoin announcement is an April Fools joke

True or not, the timing of the announcement is suspect given many companies' apparent fondness for pranking customers on April 1.

Flipkart, India's largest e-commerce company by sales, has said it will be accepting Bitcoin payments in what many suspect is an April Fools’ Day prank.

In an announcement on Twitter today at 11:30 pm India Standard Time, Flipkart said it would be accepting Bitcoin (BTC) “as a convenient mode of payment” for its online marketplace. However, many users have refused to accept the e-commerce company’s seemingly pro-crypto stance given the timing — at the time of publication, it is already April Fools’ Day in India.

Headquartered in Bangalore, Flipkart has claimed to have more than 200 million users as of July 2020, meaning crypto payments on the platform could look bullish for the Indian market. However, reports have been circulating of the Indian government introducing a possible ban on private cryptocurrencies in the country. Many Flipkart users seemingly doubted the veracity of the company’s claims.

“A massive company like Flipkart would not take such a risk given the uncertainties in the regulations here,” said Twitter user Shrikar Parashar.

Many Crypto Twitter users said that even though they believed the announcement was an April Fools’ Day joke, the message was still a bullish indicator for the space and “good for Bitcoin awareness.” Others speculated that if Flipkart didn’t hold up its end on Bitcoin payments, the alleged joke might drive users away:

The crypto space is annually beset with fake news reports around April 1 that sometimes go viral before the majority of readers find the fine print revealing they were jokes. For a few years, CoinMarketCap has listed Toilet Paper Token (TPT) as the number “0” digital asset in its list of cryptocurrencies by market capitalization. Last year, crypto exchange Bitfinex pranked its more than 600,000 Twitter followers by claiming it would release an energy drink similar to Monster.

Cointelegraph reached out to Flipkart for comment but did not receive a response at the time of publication.

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