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Esports team TSM suspends $210M sponsorship deal with FTX

TSM confirmed that it remains “strong, profitable and stable” despite its decision to suspend the sponsorship with FTX.

Professional esports organization Team SoloMid (TSM) (previously TSM FTX) has suspended its $210 million sponsorship deal with the now-bankrupt FTX crypto exchange “effective immediately” following the cryptocurrency trading platform’s shock collapse last week.

The United-States-based esports organization made the announcement in a Nov. 16 tweet to its 2.2 million followers, adding that the decision was made after “monitoring the evolving situation and discussing internally.”

The $210 million deal was put to paper in Jun. 2021, which resulted in the renaming of TSM to TSM FTX. At the time of the deal, the esports organization said it would allocate its new resources to all corners of the globe by opening offices in Asia, Europe and South America, according to Esports insider.

TSM also purchased $1 million worth of FTX’s native token, FTT, which was distributed to players and employees. 

Following FTX's collapse last week, TSM in a Nov. 13 tweet said the firm was discussing its legal counsel “to decide the best next steps to protect our team, staff, fans and players.”

In its most recent announcement, TSM said its partnership suspension with FTX means that FTX branding would be scraped off TSM’s official name, team and player social media profiles and jerseys, stating:

“This means that FTX branding will no longer appear on any of our org, team and player social media profiles, and will also be removed from our player jerseys.”

TSM also took the opportunity to confirm with its stakeholders that its balance sheet remains intact and would be so for the foreseeable future without FTX’s support:

“TSM is a strong, profitable and stable organization. We forecast profitability this year, next year and beyond. The current situation with FTX does not affect any part of TSM’s operating plan, which was set earlier this year.”

TSM is most well known for its participation in League of Legends, one of the largest multiplayer online battle arena video games that is played competitively. TSM also fields players in the online games Dota 2, Apex Legends and Valorant.

TSM isn’t the only company to have struck off a massive sponsorship agreement with FTX following its collapse.

The NBA’s Miami Heat took things one step further than TSM in announcing to terminate its business relationship with FTX in a Nov. 12 Twitter post:

The Miami Heat added that they’re looking to find a new naming rights partner for the arena, which was officially renamed to FTX Arena in Mar. 2021 following a 19 year sponsorship agreement worth $135 million.

Related: FTX collapse: The crypto industry’s Lehman Brothers moment

The Mercedes Formula 1 team was another sports team to suspend its sponsorship with Sam Bankman-Fried’s fallen empire, which was announced shortly after FTX filed for bankruptcy on Nov. 14.

Grand Prix 247 reported that in a recent video call, the CEO of Mercedes’ Formula 1 team Toto Wolff stated that while he still believes in the long-term prospects of blockchain and cryptocurrency, FTX’s collapse provided a textbook example of the many vulnerabilities still present in the industry:

“This situation is very unfortunate. We considered FTX because they were one of the most credible and solid, financially sound partners that were out there.”

“Out of nowhere we can see that a crypto company can basically be on its knees and gone one week. That shows how vulnerable the sector still is,” the executive added.

But not every sports organization with a business affiliation to FTX has pulled the pin yet.

The Major League Baseball (MLB) is currently in discussing with its legal counsel about what the best course of action is, according to SportTechie.

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ESPN’s baseball reporter’s Twitter account hacked by NFT scammers

The hackers hijacked the popular reporter’s account in an attempt to promote giveaways for the Skulltoons NFT project by duping users into clicking a malicious link.

In what ESPN Major League Baseball reporter Jeff Passan called the “biggest news day” of his life, scammers hijacked his Twitter account to promote an NFT giveaway.

With the MLB and the Players Association (MLBPA) engaged in a long-winded deadlock over a labor deal that resulted in canceled games, Passan had just broken news regarding an important agreement between the two parties concerning the international draft.

However, with eyeballs waiting on the next development from Passan, his account suddenly started promoting giveaways for the Skulltoons NFT project. His username was also changed to “Jeff.eth” while his profile picture depicted artwork from the NFTs and his bio read “NFT Enthusiast, MLB Insider, Father, Husband, Mod for @skulltoonsNFT, @Azukizen, @thugbirdz”

The tweets (which have since been deleted and salvaged via screenshots) noted that Passan had partnered with Skulltoons to giveaway 20 presale spots for an upcoming drop on March 20, and of course, people needed to click on a nefarious looking link to get a chance of winning.

Following reports of the hack circulating online, the team behind Skulltoons distanced themselves from the hacker’s posts as they warned the community to be wary of scams:

“Looks like Jeff Passan got hacked by someone trying to scam our community… We are not affiliated with Jeff in any capacity. We hope that he’s able to get his Twitter back ASAP.”

The hack didn’t last long, with ESPN reportedly moving fast to get Passan’s account back within two hours. To announce his return, Passan changed his Twitter background to a white image that simply read “I’m back,” in reference to the famous quote from NBA icon Michael Jordan when he came out of retirement to play for the Chicago Bulls for a second stint.

Related: Company auctions 1-of-1 Topps 1952 Mickey Mantle Card NFT in what may be the highest valued sports NFT to date

Hackers often attempt to hijack popular social media accounts in a bid to dupe followers into thinking they are seeing legitimate promotions from people they support. Cointelegraph reported in late January that dozens of YouTube accounts such as BitBoy Crypto, Altcoin Buzz, Box Mining, Floyd Mayweather, Ivan on Tech, and The Moon were hacked to promote crypto scams.

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Terra sponsors Washington Nationals, Bitstamp backs Immortals esports

The two new partnerships will see crypto and NFT integrations with major professional sports and esports organizations.

Sports and esports fans will soon see more crypto ads during games as Terra has partnered up with the Washington Nationals MLB team and crypto exchange Bitstamp is now partnered with esports organization Immortals.

Terra (LUNA) is the 10th largest cryptocurrency by market cap and the blockchain that produces the UST stablecoin. The project is governed by a decentralized autonomous organization (DAO), which is now an official partner of the Washington Nationals.

The Terra community committed $38.2 million in UST over the next five years to secure the deal. The partnership was proposed by Terra founder Do Kwon on Feb. 1 through the community’s governance platform.

As part of the partnership, there are plans to allow fans at games to make purchases with UST at the team's home stadium, Nationals Park, as early as next season.

The team will also display Terra signage around Nationals Park during games and produce a five-part video series promoting Terra.

Nearly 1.5 million fans attended Nationals games throughout the 2021 season. That number is expected to climb above 2 million as Covid-19 restrictions are lifted, giving Terra greater exposure in the ballpark.

The Terra community joins FTX as a major crypto outfit sponsoring professional American sports teams.

From real to virtual pro sports

U.K.-based crypto exchange Bitstamp announced on Feb. 9 that it has partnered with the U.S.-based Immortals competitive esports organization.

The deal will see Bitstamp and Immortals collaborate on three fronts including future nonfungible tokens (NFT) for fans.

Immortals will launch a team of content creators who will serve as Bitstamp brand ambassadors and offer “interactive streams, custom content, and exclusive giveaways that fuse crypto and gaming.”

Bitstamp will sponsor the Immortals during the League of Legends World Championship. At the championship, every time Immortals draws first blood (that is, gets the first kill in a match) fans will have a chance to win crypto.

Related: FarmVille developer Zynga set to release first NFT game this year

The Immortals stated the partnership is “specifically designed as both an educational opportunity, through which fans can learn more about crypto, and to enable fans to explore and interact with the Web3 space.”

Bitstamp now has its second official partner after Guild Esports PLC for its Bitstamp Gaming platform.

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