Ripple Working To Bridge Gap Between TradFi and Web3, According to President Monica Long

The president of payments firm Ripple says the company is aiming to be the number one digital aset infrastructure provider for financial services.

In a new company blog post, Ripple president Monica Long says the firm is looking at more opportunities to move the traditional finance (TradFi) world over to more modern financial tools.

Long says that Ripple sees an opportunity to integrate more of the XRP Ledger (XRPL) features directly in the company’s business, which could bring “the benefits of decentralized finance to our customers around the world in a secure and compliant fashion.”

Long also says that Ripple is looking to bridge the gap between TradFi and Web3, using the firm’s “credibility, reputation, trust” plus its technological capabilities like liquidity, custody and compliance.

“We envision being a one-stop shop for enterprises that want the benefits of integrating blockchain into their business but don’t have the expertise, resources, or interest in building and maintaining the technology in-house.

Ripple is one of the few players in the space uniquely positioned to deliver on holistic digital asset infrastructure that bridges TradFi and crypto through our years of experience living and working within both worlds. Ripple has the credibility, reputation, trust, advanced understanding and operations for core services like crypto on and off-ramps, liquidity, custody and compliance. And we’ll continue to evolve our product suite to provide the solutions that our customers want and need.

We got into this business because we believe blockchain technology and digital assets can provide faster, better and cheaper financial services compared to incumbent technologies. We’ll continue to provide best-in-class solutions, combined with innovative technology to bridge the gap between TradFi and Web3 to make that vision a reality.”

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