Cardano Backer Inks Wine Industry Deal for Development of Blockchain-Based Track-and-Trace System
The Cardano Foundation is teaming up with Georgia’s National Wine Agency and other partners to use blockchain technology in an effort to track the quality and authenticity of wine produced by the eastern European country.
The partnership, which also includes the Bolnisi Winemakers Association and Scantrust, intends to use the Cardano (ADA) blockchain to bolster Georgia’s global wine production reputation.
According to the Cardano Foundation, a pilot program that targets both export and local markets will be launched in Georgia’s Bolnisi region. The program will include as many as 100,000 bottles of wine that will have a special label with a QR code which will enable consumers to scan and verify the authenticity of the product.
Says Mel McCann, Cardano Foundation’s vice president of engineering,
“The Cardano Foundation prides itself on technical integration initiatives that foster the development of solutions for companies and systems of all kinds. This collaboration will develop a creative, cost-effective, and flexible certification and traceability system, which will provide transparency and authenticity for wineries and customers from point of harvest to point of consumption.”
The Cardano Foundation is a Swiss-based nonprofit overseeing the advancement of the Cardano blockchain.
Georgia’s National Wine Agency will also use the Cardano blockchain to create public records from existing certification data on wine slated for export.
Guram Avkopashvili, the founder of the Bolnisi Winemakers Association, says,
“Our goal is to produce and export 12 million bottles of wine in Bolnisi in 10 years. Currently, we produce a total of 200,000 bottles of wine, which we sell to the Georgian, European, US, Australian and Chinese markets. If we are to grow beyond this, we must enhance trust in our products. As such, this track-and-trace solution on Cardano is fundamental to us achieving our goal.”
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Author: Daily Hodl Staff
