Top US-based crypto exchange Coinbase is purchasing on-chain advertisement platform Spindl in line with its mission to onboard one billion users. According to a new blog post, Coinbase says it has acquired Spindl to blow up the popularity of crypto developers. “As we talk with builders every day, a consistent theme stands out: builders want […]
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Google said that advertisers who want to promote crypto exchanges and software wallets in the United Kingdom must be registered with the FCA.
Google advertisements promoting digital asset exchanges and wallets in the United Kingdom must register with the country’s financial services regulator when a new Google policy update takes effect in January 2025.
The search engine company said that starting on Jan. 15, 2025, advertisers offering crypto exchange products and services in the UK will be allowed to advertise if they meet certain requirements.
For crypto exchanges and software wallets, Google said it would allow ads to promote these products if they are registered with the Financial Conduct Authority (FCA).
Meta cited a section of a 1996 federal law in an attempt to escape a crypto ad lawsuit from Australian billionaire Andrew Forrest, but a U.S. federal judge said it wasn’t enough.
A United States judge has rejected Meta Platform’s bid to toss a lawsuit from billionaire Australian mining tycoon Andrew Forrest over Facebook ads that used deep fakes in his image to promote scam crypto schemes.
California District Judge Casey Pitts said in a Monday, June 17 order that Forrest could re-file his suit and try to prove that Meta’s negligence in failing to stop the scam ads broke its duty to operate in a “commercially reasonable manner.”
Meta argued that Section 230 of the Communications Decency Act exempted it from responsibility as a publisher of third-party content — an argument YouTube had unsuccessfully used to try to avoid blame for crypto scam ads on its platform.
Regulators in the United Kingdom are releasing new regulations for influencers and memes that promote financial products. In a new press release, the UK’s Financial Conduct Authority (FCA) is giving out new guidelines on how social media can be used to promote financial products, including fintech and digital assets, as a means of combating fraud. […]
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A dog-themed crypto asset rivaling Dogecoin (DOGE) and Shiba Inu (SHIB) is skyrocketing ahead of the launch of an ad blitz on New York’s Times Square. New data reveals that memecoin Floki (FLOKI) has surged 70% during the last 24 hours in anticipation of the ad blitz. Floki is trading for $0.000230 at time of […]
The post Dogecoin and Shiba Inu Rival Surges Nearly 70% in 24 Hours Amid Impending Launch of Ad Blitz on Times Square appeared first on The Daily Hodl.
Chrome’s Privacy Sandbox tracks users’ behavior within the browser instead of relying on third-party cookies.
Google Chrome launched its built-in tracking and ad-curation platform, “Privacy Sandbox,” on Sept. 7 for general availability, according to a company blog post. The platform was originally rolled out to a small percentage of users but is now available to around 97% of users. Google said the remaining 3% will be onboarded over the next few months.
Privacy experts have criticized the new tracking system. But in its announcement, Google defended it, stating that Privacy Sandbox needs to be implemented to eliminate third-party cookies and fingerprinting.
Google is introducing Privacy Sandbox to Chrome users, replacing third-party cookies with more privacy-centric tracking of topics of interest. However, concerns arise about transparency and data collection. Users can control ad topics in Settings. #PrivacySandbox pic.twitter.com/fLzLZO309m
— Realtime Global Data Intelligence Platform (@KIDataApp) September 8, 2023
Over 80% of websites use Google’s Adsense service to generate ads on their pages, according to business analytics platform 6sense. To target ads to readers effectively, Adsense embeds cookies in the user’s browser. These cookies track users’ behavior as they browse from site to site, gathering data that can be used to determine what products they may be interested in buying. Because these cookies are produced by Google rather than the website being visited, they are often called “third-party cookies.”
Some competing ad platforms such as Microsoft Ads also use third-party cookies.
Privacy advocates have criticized the practice of embedding third-party cookies, and some users have sought ways to block them. Apple’s Safari, Mozilla’s Firefox and Brave’s Brave browser have all implemented blocks on third-party cookies by default. Chrome users can also choose to block these cookies through the settings menu.
In a January 2020 blog post, Google argued that browsers should not block third-party cookies by default until an alternative tracking system is created. “Some browsers have reacted to these concerns by blocking third-party cookies,” the post said, “but we believe this has unintended consequences that can negatively impact both users and the web ecosystem.”
According to Google, blocking third-party cookies may lead to “[encouraging] the use of opaque techniques such as fingerprinting (an invasive workaround to replace cookies), which can actually reduce user privacy and control.”
The Sept. 7 announcement echoes these earlier statements, claiming:
“Without viable privacy-preserving alternatives to third-party cookies, such as the Privacy Sandbox, we risk reducing access to information for all users, and incentivizing invasive tactics such as fingerprinting.”
Google Chrome’s new Privacy Sandbox platform allows user data to be tracked within the browser itself. For this reason, Google believes it will enhance privacy, as it will do away with the need for third-party cookies. However, Google also emphasized that it will not start blocking third-party cookies by default until a later date.
Related: Google responds to accusations of ads tracking data of children
The Electronic Frontier Foundation, a digital privacy advocacy group, argued that an earlier version of the Privacy Sandbox did little to enhance privacy, as it continued to track users’ behavior, albeit within the browser instead of through cookies. According to the group, the Privacy Sandbox could be even more invasive than third-party cookies in some respects.
The new Chrome interface reveals that Privacy Sandbox can be turned off through three different settings within the “Ad privacy” menu.
Brave browser also implements a platform called “Brave Ads,” which tracks users’ behavior. This feature is turned off by default, and if users choose to opt in, they get paid in Basic Attention Token (BAT) for ads they view.
Thailand’s digital minister said he would seek a court order to shut Facebook in the country unless it takes action on the alleged scams.
Thailand is planning to seek a court-issued shutdown order against Facebook unless it takes steps to deal with alleged investment and crypto scam ads on its platform.
On Aug. 21, the Ministry of Digital Economy and Society (MDES) stated over 200,000 people had been duped by Facebook ads that touted crypto scams, investing in fake businesses and faked government agencies such as the Securities and Exchange Commission.
Popular tactics used by the scammers included crypto investment and trading scams, MDES claimed. Some ads also allegedly used images of celebrities and well-known financial figures along with promises of up to 30% daily returns to lure people into the schemes.
MDES Minister Chaiwut Thanakamanusorn said the ministry had been in talks with and sent a letter to the Meta-owned platform over the issue but claimed it's failing to screen advertisers.
The ministry is currently gathering evidence of the scam ads which it said numbered over 5,300 — at the end of the month, it’s ready to ask a court to shut down Facebook within seven days.
Related: Hong Kong’s crypto stance: Execs weigh in on Web3 in the region
The ministry warned on how such scams typically operate saying consumers should be wary of promises of high and guaranteed returns along with ads using images of well-known figures.
Investments that pressure or give incentives to quickly invest with limited offers should also be approached with caution as well as businesses or platforms with no verifiable information.
Cointelegraph contacted Meta but did not immediately receive a response.
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The financial regulatory body of Belgium has been tasked by the government to regulate advertisements for cryptocurrencies. New rules, set to enter into force in May, oblige advertisers to clearly warn investors of the risks associated with the digital assets. Belgium Poised to Protect Consumers From Misleading Crypto Advertisements Belgium’s Financial Services and Markets Authority […]
The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen only once in almost a decade, the tech company revealed this week. With Fewer Crypto Ads, Google Registers 6% Ad Revenue Growth in Last Quarter […]
Thailand has introduced tighter rules that will oblige crypto companies to duly inform potential customers of the investment risks on their advertisements. The new regulations also prohibit businesses in the industry from making misleading or exaggerated claims.
Securities Watchdog Adopts Stricter Advertising Rules for Crypto Platforms in Thailand
Thailand’s Securities and Exchange Commission […]