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Apple holds back AI releases in EU due to Digital Markets rules

Hundreds of millions of people will be denied access to new Apple features.

Apple will hold back the release of Apple Intelligence, iPhone Mirroring and SharePlay Screen Sharing in the European Union out of concern about regulations in the Digital Markets Act (DMA), according to various press reports.

Apple Intelligence is Apple’s artificial intelligence upgrade. An Apple spokesman “described Apple Intelligence as a collection of ‘highly capable’ large language and ‘diffusion models,’ as well as an ‘on-device semantic index’ that worked across apps to identify data and feed it to models,” according to CNBC. It affected the Siri voice assistant and other functions.

iPhone mirroring allows users to see and control their iPhones from their Macs. SharePlay Screen Sharing allows FaceTime users to take control of others’ devices during the conversation. Fred Sainz, Apple senior director of corporate communications, told The Verge in a statement:

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Elon Musk to ban Apple devices if OpenAI is integrated with OS

Musk called it an “unacceptable security violation” and even said the Apple block could extend to visitors to his company’s headquarters.

Billionaire Elon Musk has threatened to ban Apple devices at his companies should Apple integrate OpenAI’s ChatGPT into its iPhone, iPad and Mac operating systems.

“If Apple integrates OpenAI at the OS level, then Apple devices will be banned at my companies. That is an unacceptable security violation,” Musk stressed in a June 10 X post.

Musk even suggested that visitors to Tesla, SpaceX and other companies he runs would need to have their Apple devices “stored in a Faraday cage” upon entry.

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