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Apple’s headset could redefine what being in the metaverse means

KPMG's Head of Metaverse Alyse Sue believes the tech included in Apple’s mixed reality headset could shift the way users interact and experience the metaverse.

The release of Apple’s new mixed-reality headset, Vision Pro, could cause a seismic shift in how users will experience the metaverse, with developers potentially moving away from the absolute isolation of virtual reality.

Unlike today's virtual reality headsets, which center on full immersion, Apple’s Vision Pro — unveiled on June 5 — can also superimpose applications onto the real world, letting users "interact with digital content in a way that feels like it is physically present in their space.”

Speaking to Cointelegraph, KPMG’s Head of Metaverse Alyse Su believes the Vision Pro will shift developer focus away from purely immersive virtual worlds.

The headset introduces a new technology it calls "EyeSight," which uses lens trickery to make the user’s facial expressions look natural to outsiders. EyeSight also allows the display to switch between a transparent and opaque view, depending on whether a user is consuming immersive content or interacting with people in the real world.

“With the traditional or other headsets, there's this barrier between people who are wearing it and people who aren't. It feels like you're in two different worlds,” she said. “Now there's very few barriers between people, so you can have relatively seamless interactions.”

Su said there is also a lot of potential in its eye-tracking technology, which can be used to help create personalized experiences.

Apple’s pupil-tracking technology works by detecting the mental state of users based on data from their eye movements and the response of their pupils to stimulus. It then uses artificial intelligence to make predictions about their emotions.

“They've incorporated a lot of neuroscience or neuro tech research into this headset. The most overlooked part is the predictive pupil dilation tracking technology, which is based on their years of neurological research,” said Su.

Su predicted that the Vision Pro will steer developers towards utilizing “emerging fields such as neuroscience and generative AI to create more personalized and predictive experiences.”

Peter Xing, the founder of blockchain-based project Transhuman Coin also praised the headset’s design for “integrating with the natural way we interact as humans” and pointed to its unique eye-tracking capabilities as one of the bigger leaps forward for the metaverse.

“By detecting pupil dilations, the headset is acting as a proto-brain-computer interface to pick up when a user expects something to be selected to pre-empt what they’re thinking.”

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When asked if the Vision Pro could put a spring back into the step of a struggling metaverse industry — which has seen almost all of the blockchain-based virtual worlds suffer losses of more than 90% in their native tokens — Xing wasn’t overly hopeful, at least not in the short-term.

He explained that it’s highly unlikely that Apple would encourage decentralized approaches that could threaten its “lucrative walled garden.”

While he, and many others, noted the distinct lack of a gaming focus in the product release, Xing believes the recent Apple’s partnership between Disney and Marvel could see a wellspring of games and other interactive experiences brought into the fold.

Xing believes this is exactly what the metaverse needs to go from the “gamer-centric world” to the mainstream.

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Apple’s new headset could put a rocket under metaverse tokens

Metaverse tokens surged earlier this year amid rumors about Apple's new virtual reality headset, will this time be different?

Apple is scheduled to release its highly-anticipated mixed-reality headset in the coming weeks, a development that some believe could breathe fresh life into the metaverse industry.

In January, the native tokens of blockchain-based metaverse projects Decentraland (MANA) and Sandbox (SAND) witnessed significant surges in price, due partly to swirling rumors about Apple’s venture into mixed reality.

This trend was pointed out in a May 15 tweet from independent developer Udi Wertheimer, who in a backhanded comment to the absurdity of influencer-driven memecoins, spoke of the upcoming release as a potential driver of metaverse token prices.

In conversation with Cointelegraph, eToro market analyst Josh Gilbert believes the new headset will set  the markets ablaze, owing in large part to Apple’s proven ability to deliver high-quality, market-shifting products, stating:

“When Apple does it, they usually do it right.”

That being said, the analyst cast some doubts that the launch of the new headset will be the “crucial moment” that would revive metaverse-related cryptocurrencies.

It’s also worth mentioning that while many crypto market participants immediately correlate the concept of virtual reality with “metaverse tokens,” Decentraland is still in the process of building out its VR capabilities and The Sandbox previously told Cointelegraph it has “no immediate or future plans” to build out VR.

Speaking to this point, Gilbert, like many others notes that a fully immersive metaverse experience is probably still a “long way off” especially when looking at the gap between the initial launch of the iPhone and the availability of apps that fully realized the hardware’s potential.

In his view, the performance of metaverse tokens like MANA and Sandbox’s SAND token will be more dependent on the widespread uptake of the metaverse amongst everyday users.

“The bottom line is that we are still very early in the metaverse world, and their performance will rely heavily on the popularity of the Metaverse in the future.

The metaverse and the cryptocurrencies associated with it, including MANA and SAND exploded in popularity during the 2021 crypto bull run as a myriad of projects — backed by seemingly bottomless war chests of venture capital — promised to create groundbreaking immersive virtual worlds for users.

Related: Epic CEO mocks ‘metaverse is dead’ notion — 600M coming to the ‘wake’

Unfortunately, many of those companies — including Mark Zuckerberg’s Meta, which has burned $13.7 billion on research and development in 2022 — have yet to see broad-scale adoption among everyday users.

All-time price chart of Sandbox (SAND) token. Source: CoinGecko

The prices of MANA and SAND are respectively down 92% and 94% from their all-time highs at the time of writing, both of which were reached on November 25, 2021, according to data from CoinGecko.

According to a report from Apple product soothsayer Mark Gurhman, the California-based tech giant’s new headset is set to launch on June 5, marking the first major product release since the Apple Watch in 2015.

Concept render of Apple's rumored mixed reality headset. Source: Antonio De Rosa

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