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Chinese Government Releases VR Research Plan Including Metaverse and Odor Simulation

Chinese Government Releases VR Research Plan Including Metaverse and Odor SimulationThe Chinese government has presented a plan of action regarding the inclusion of virtual reality (VR) and augmented reality (AR) in the lives of the Chinese people. The plan contemplates research of several technologies, including the development of an open metaverse platform for its citizens and research on odor simulation technology. Chinese Government Includes Odor […]

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Nokia Believes the Metaverse Will Replace Smartphones in the Future

Nokia Believes the Metaverse Will Replace Smartphones in the FutureNokia, one of the first companies to manufacture a consumer-grade mobile phone system, now believes the metaverse will cause phones to become deprecated. These metaverse experiences will be powered by the use of virtual reality (VR) headsets and augmented reality glasses, and will allow users to interact in several activities. Industrial usage will also be […]

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Meta, Microsoft, and Others Launch Metaverse Standards Group

Meta, Microsoft, and Others Launch Metaverse Standards GroupMeta, Microsoft, and 31 more companies have united to form an organization to promote the creation of open standards regarding metaverse tech. The institution, named the Metaverse Standards Forum, will focus on establishing standards to make each one of the metaverses on the internet interoperable, which would ideally permit these worlds to communicate. The Metaverse […]

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Unity CEO Predicts Websites Will Mutate to Metaverse Destinations Before 2030

Unity CEO Predicts Websites Will Mutate to Metaverse Destinations Before 2030John Riccitiello, CEO of Unity, one of the leading real-time 3D engine providers, has predicted that the internet will become part of the metaverse in the next several years. The executive predicted that most websites will become metaverse destinations and that this change will be mostly completed by the year 2030. However, legacy sites will […]

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Report: Latam Countries Are Among the Most Enthusiastic About the Metaverse

Report: Latam Countries Are Among the Most Enthusiastic About the MetaverseA new survey has found people’s opinion of the metaverse in emerging countries is significantly more positive than in their developed counterparts. The study, carried out by Ipsos for the World Economic Forum (WEF), also shows that Latam countries are among the most enthusiastic about the future of the metaverse and its applications for different […]

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Developing countries love the Metaverse, rich nations not keen: WEF survey

Developing countries have more than double the amount of people positive that the Metaverse will impact their lives and they'd use it daily in comparison to developed countries.

Excitement for the Metaverse and virtual or augmented reality (VR/AR) is much greater in developing countries than in high-income countries according to a survey conducted for the World Economic Forum (WEF).

Market research firm Ipsos released the results of the survey on May 25 showing the concept is now widely recognized: 52% of more than 21,000 adults surveyed across 29 countries are familiar with the Metaverse and 50% have positive feelings about engaging with it in daily life.

China, India, Peru, Saudi Arabia, and Colombia were the top five countries where two-thirds or more of respondents said they had positive feelings towards it.

China had the highest, with 78% harboring positive feelings toward using a metaverse daily followed by India at 75%.

Feelings by country of engaging in a metaverse in daily life, darker areas indicate higher percentage of positive feelings in that region. Source: Ipsos

The lowest scoring countries with less than one-thirds of respondents positive about the Metaverse were also countries with the highest incomes.

Japan scored the lowest with just 22% exhibiting positive feelings followed by the United Kingdom (26%), Belgium (30%), Canada (30%), France (31%), then Germany (31%).

Interestingly the concept was less familiar in those high income countries too, with fewer than 30% in France, Belgium and Germany.

Turkey was most familiar with the Metaverse at 86%, followed by India (80%), China (73%) and the higher income country of South Korea (71%). Poland scored the lowest at 27%.

Respondents were also surveyed on the areas of life they agree the Metaverse will impact the most. Developing countries such as South Africa, China and India agreed areas like virtual learning, entertainment, digital socializing and even applications like remote surgery would make an impact on people’s lives.

Related: How the Metaverse could impact the lives of kids

Again respondents from high income Japan, Belgium and France had the lowest percentages of those who agreed that Metaverse applications would significantly change people’s lives.

Developing countries seem to be more enthusiastic about crypto and blockchain across the board, according to an April report from cryptocurrency exchange Gemini which pointed out half of respondents in India, Brazil and the Asia Pacific region purchased their first cryptocurrency in 2021.

The report made the case that inflation and currency devaluation are the drivers of crypto adoption in those regions stating that residents of countries that experienced 50% or more currency devaluation were five times more likely to plan to purchase crypto over countries that experienced less inflation.

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Meta Brings Metaverse-Like 3D Ads to Facebook and Instagram

Meta Brings Metaverse-Like 3D Ads to Facebook and InstagramMeta is bringing interactive 3D ads to Facebook and Instagram feeds, inspired by the metaverse pivot the company has begun to execute since its name change. This is possible due to a new integration in Meta’s AR (Augmented Reality) publishing library with a development from a company called Vntana. Vntana Integrates 3D Ads in Meta’s […]

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Meta’s Horizon Worlds Userbase Grows Tenfold in Three Months

Meta’s Horizon Worlds Userbase Grows Tenfold in Three MonthsHorizon Worlds, one of the flagship metaverse apps that Meta has released, has reached a monthly userbase of 300K users on its platform. Meta’s executives announced this milestone in a virtual all-hands update last week. The company also announced recently that more than 10,000 worlds had been created on its platform, a sign of the […]

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