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Coinbase announces multiyear partnership with NBA and WNBA

The deal comes as the NBA prepares to start its 2021-2022 season, marking the association’s 75th anniversary.

Major cryptocurrency exchange Coinbase has inked a deal with the National Basketball Association giving the platform the opportunity to educate basketball fans on crypto.

In an Oct. 19 announcement, Coinbase said it would become the exclusive cryptocurrency platform partner of the National Basketball Association, or NBA, Women’s National Basketball Association, NBA G League, NBA 2K League and USA Basketball as part of a multiyear sponsorship deal. According to the NBA, Coinbase will create “unique content, innovations, activations and experiences” for basketball fans to learn about the crypto space, as well as be a partner of the WNBA Commissioner’s Cup, the USA Basketball men’s and women’s national team exhibition tours, and the NBA G League Ignite.

Coinbase chief marketing officer Kate Rouch said the partnership would involve “interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.” The announcement comes as the NBA prepares to start its 2021-2022 season, marking the association’s 75th anniversary.

Related: Fan tokens: Day trading your favorite sports team

According to data from Statista, an average of 1.6 million people watched NBA regular season games across major networks during the 2019-2020 season. Coinbase said it would be featured during nationally televised NBA games.

Many crypto companies and platforms have formed partnerships with sports organizations across the globe as the space expands and seemingly becomes more profitable as a sponsor. Crypto derivatives exchange FTX announced it had become the official sponsor of Major League Baseball in June and previously struck a deal to name the Miami Heat’s home stadium the FTX Arena until 2040.

Blackrock Reinforces Tokenization Drive Leading $47 Million Funding Round in Digitization Company Securitize

Retro NFT packs drive frenzied Top Shot speculation

NFTs celebrating significant basketball moments from the mid-2000s have proved to be a big hit among NBA Top Shot collectors.

Trade volume for NBA Top Shot’s nonfungible tokens has skyrocketed over the weekend following the launch of their retro Run It Back 2005-06 packs on Friday, Oct. 15.

According to Crypto Slam, daily volume on Top Shot’s marketplace jumped by more than 440% from $829,520 on Oct. 14 to more than $4.5 million the next day. Oct. 16 also saw more than $4 million worth of tokens trade hands.

Top Shot’s NFTs feature video highlights depicting key moments from the history of professional basketball, with the latest packs celebrating the stars of the 2005 - 2006 season.

On Oct. 17, NBA Top Shot tweeted that nearly 10,000 Run It Back packs had been sold in 24 hours at a rate of seven purchases per minute.

The packs started at $169 each, with collectors competing to snag moments depicting basketball legends such as LeBron James and Shaquille O'Neal. Top Shot’s packs feature three tiers of rarity ranging from “common” to “legendary.”

Crypto Slam data shows that the NBA Top Shot marketplace has hosted a whopping $744 million worth of secondary sales since July 2020. Top Shot trade activity peaked during the first quarter of 2021, with $45.7 million worth of trades occurring within 24 hours on Feb. 22.

While more than $200 million worth of Top Shot NFTs changed hands during the months of February and March, monthly volume has since retraced sharply with approximately $20 million of trades taking place during September and October.

Related: Top Shot to sell exclusive NFT moments at live basketball games

After its weekend surge, Top Shot is ranked as the third-largest NFT project by daily secondary volume, with more than $2.5 million in tokens trading hands in the last 24 hours according to Crypto Slam.

Axie Infinity ranks in first place with $18.6 million worth of trades for the past day, while CryptoPunks is second with a 24-hour volume of $6.2 million.

In late September, Dapper Labs, the team behind Top Shot, announced plans to branch out beyond basketball and launch an NFT platform and marketplace in partnership with the National Football League (NFL). Dapper Labs is currently targeting to have completed its first NFL drop by the end of 2021.

Blackrock Reinforces Tokenization Drive Leading $47 Million Funding Round in Digitization Company Securitize

Cleveland Cavaliers basketball team joins fan token platform Socios

“This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Cavaliers around the world,” said Socios and Chiliz CEO Alexandre Dreyfus.

Socios, the blockchain-based platform which has tokenized many sports franchises worldwide, has partnered with the National Basketball Association’s Cleveland Cavaliers.

In a Monday announcement from blockchain-based sports platform Chiliz, Socios said its logo will be prominently featured on Cavaliers’ team jerseys for the upcoming season, scheduled to begin later this year. The platform also said it was currently in the review and development phase for “fan engagement elements” for the team, purportedly referring to tokens or digital collectibles.

“This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Cavaliers around the world,” said Socios and Chiliz CEO Alexandre Dreyfus. “Chiliz.com is fast developing into a global fan engagement powerhouse, where passive fans are being transitioned into real players in the day-to-day activities of their favourite teams.”

Many basketball franchises have already inked partnership deals with Socios. Earlier this month the firm announced a similar arrangement for branding and a digital presence with the Boston Celtics basketball team, and the Philadelphia 76ers joined the fan token platform in June. The partnerships with U.S.-based sports teams is part of Socios’ expansion into North America — where it plans to open a regional office in the near future.

Related: Arsenal FC to launch AFC Fan Token on Socios

The Socios announcement comes as basketball teams in Canada and the United States have moved seemingly in an effort to bring sports deeper into the crypto space. The Portland Trail Blazers will reportedly have crypto rewards company StormX’s logo on its team jerseys for the next five years, beginning with the upcoming season. The Canadian Elite Basketball League also announced last month it would be allowing players from its seven teams to accept a portion of their salaries in Bitcoin (BTC) starting next week.

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Boston Celtics basketball team joins fan token platform Socios

Tokenizing professional sports players and franchises seems to be a competitive game among blockchain firms.

Socios, the blockchain-based platform responsible for tokenizing many popular sports franchises, has said the Boston Celtics basketball team will be joining its roster.

In a Wednesday announcement from the National Basketball Association, Socios said it will have a significant presence on the Celtics’ website. Though the platform did not specifically mention it would be tokenizing players for digital collectibles, it will be using Celtics’ logos for international marketing.

Alexandre Dreyfus, CEO of Socios and blockchain-based sports platform Chiliz, said this partnership with an NBA team could lead to “enhanced fan engagement for fans of the Celtics,” perhaps hinting basketball fans might see tokens for the team as the platform develops. The Celtics have been a major force in the NBA, having won 17 world championships, the most recent one in 2008.

Tokenizing professional sports players and franchises seems to be a competitive game among blockchain firms as companies continue to announce similar partnerships. 

NBA’s Philadelphia 76ers and the National Hockey League’s New Jersey Devils have already joined Socios. The platform has said it will launch fan tokens for the Ultimate Fighting Championship and Formula 1 racing teams Aston Martin Cognizant and Alfa Romeo Racing on the Chiliz blockchain. However, Dapper Labs’ NBA Top Shot has the backing of prominent basketball players including Michael Jordan, Alex Caruso, and Kevin Durant.

Related: Socios partners with Turkish soccer club union to explore digital revenue models

Last week, the NBA’s Portland Trail Blazers announced a sponsorship program with blockchain company StormX, which would reportedly have players wear the firm’s logo on their jerseys for the next five years.

Blackrock Reinforces Tokenization Drive Leading $47 Million Funding Round in Digitization Company Securitize

Basketball Players in Canada to Be Paid in Bitcoin

Basketball Players in Canada to Be Paid in BitcoinCEBL, the Canadian men’s basketball league, will offer its professional basketball players the option to receive a portion of their salary in cryptocurrency. The new payment option has been enabled through a partnership with the Canadian cryptocurrency exchange Bitbuy. Bitbuy to Convert Canadian Dollar Salaries Into Bitcoin The Canadian Elite Basketball League (CEBL) announced the […]

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Pro basketball league in Canada will offer players Bitcoin salaries

"The ability to have part of my salary go directly into an investment that I believe will appreciate greatly over the next 10-30 years is a no-brainer,” said Guelph Nighthawks guard Kimbal Mackenzie.

The Canadian Elite Basketball League will be allowing players from its seven teams to accept a portion of their salaries in Bitcoin starting next week. 

According to a Thursday announcement, the Canadian Elite Basketball League, or CEBL, has partnered with Toronto-based cryptocurrency exchange Bitbuy to convert part of basketball players’ existing salaries from Canadian dollars to Bitcoin (BTC) on request. The league said it will arrange for the funds to be delivered to the players’ personal crypto wallets.

More than 70 players on the active roster from the Edmonton Stingers, Fraser Valley Bandits, Guelph Nighthawks, Hamilton Honey Badgers, Ottawa Blackjacks, Niagara River Lions, and Saskatchewan Rattlers will be seemingly eligible for the crypto payments. Bitbuy will also be joining the CEBL as an official sponsor.

The Nighthawks’ Kimbal Mackenzie said he would be one of the first players to accept the CEBL’s offer. The 24-year-old guard recently re-signed with the team for the 2021 CEBL season beginning June 24.

“The opportunity to be paid in Bitcoin is something I’m incredibly excited about,” said Mackenzie. “I believe cryptocurrency is the future. The ability to have part of my salary go directly into an investment that I believe will appreciate greatly over the next 10-30 years is a no-brainer.”

Related: NFL player Russell Okung isn’t getting paid in Bitcoin

Though many sports franchises and organizations have partnered with crypto and blockchain firms, many people have expressed concern about Bitcoin as a medium of exchange given the crypto asset’s price fluctuations. Mackenzie added in a separate interview that he would accept half of his salary in Bitcoin and was seemingly unconcerned about any potential volatility:

“[If Bitcoin falls], so be it. It was a decision I was prepared to make. On the other hand, if it increases, maybe I will retire in two years.”

Since reaching an all-time high price of $64,899 in April, Bitcoin has dropped significantly following Tesla CEO Elon Musk saying the company would stop accepting the crypto asset as payment for vehicles due to environmental concerns. At the time of publication, the BTC price is $36,788, having fallen more than 5% in the last 24 hours.

Blackrock Reinforces Tokenization Drive Leading $47 Million Funding Round in Digitization Company Securitize

Basketball star turned digital racehorse tycoon: Wilson Chandler on NFTs and the NBA

A journey that started with trading shitcoins has now become a growing passion for NFTs — part of a wider wave of NBA players and cultural tastemakers taking over the blockchain space.

As Wilson Chandler tells it, despite being a NBA star with a decade-plus pro career and nearly $80 million in career earnings, the 6’8 combo forward still got his start in blockchain the same way scores of enthusiasts do: trading shitcoins. 

Chandler told Cointelegraph that he first heard about crypto from some “kids” he played Fortnite with in 2017. After growing fascinated by their stories of turning paltry sums into legitimate holdings, he eventually invited one out to his Chicago home for a crash-course on setting up wallets and using exchanges.

From there, the record is all on-chain: per a look at his Etherscan address, his early investment strategy was little more than spray-and-pray.

“From there I bought coins — Bitcoin, ETH, Stellar — bunch of shit just playing around, learning. Lost a bunch of coins doing silly stuff like pump and dump companies, not knowing any better.”

Like many degens-in-development, he relied on a network of friends for information. As he recounted on a recent episode of NFT collector podcast Club Top Shot, he had one enthusiastic buddy talk him into a pump-and-dump scheme based out of Amsterdam — a scam that cost him a significant Bitcoin position. The friend? The late, legendary rapper and activist Nipsey Hussle.

“I think about that shit all the time,” he said, laughing. 

However, he told Cointelegraph that those early stumbles have now paved a path to what may well end up being a second act for the former star.

“Experience is the best teacher they say.”

Second acts and sneaker deals

As a basketball player, Chandler’s resume is stellar. For years he could be relied on for strong 13-5-2 stat lines, primarily playing for scrappy Denver teams that twice made the playoffs — including an all-time great hipster team in the “Knuggets,” the collection of Nuggets and Knicks players assembled in the wake of the Carmelo Anthony trade. 

However, signs pointing towards the end of Chandler’s playing days. He’s been on three teams the past three years, opted out of the “bubble” playoffs last year, and most recently played for the Zhejiang Guangsha Lions — a stop in China that can often signal a last hurrah for a pro player. While he’s said in interviews that he had offers on the table from NBA teams, including playoff contenders this year, he is ultimately looking towards retirement.

If some of his recent investments are any indication, crypto and NFT collecting could play a major role in whatever comes next for the former star. In addition to opening a medical marijuana dispensary, he’s starting to become a savvy NFT collector and is working to enmesh himself into the space.

Last month he revealed that he had become a proud CryptoPunk owner, changing his avatar to one of the staggeringly expensive collections of pixels. It was a surreal moment for many longtime NFT collectors, and a source of validation for those aficionados who held out hope for mainstream adoption in the thick of an ugly bear market.

Just a few weeks later, he announced a neat, possibly first-ever “digital shoe deal” in collaboration with NFT company CryptoKickers. Basketball stars inking shoe deals with major brands is nothing new, but CryptoKickers designs one-of-one streetwear-inspired shoes for virtual worlds like Cryptovoxels and The Sandbox — a use case that major fashion and apparel brands have long had their eye on. For the time being, Chandler now has the best virtual ‘gear’ of any NBA player in the Metaverse. 

Currently, however, his true passion is Zed Run. The Polygon-based collectible horse racing and breeding game has attracted significant attention due to rising popularity and the eye-watering sums rare, ‘genesis’ breed horses can fetch for collectors and racers. For Chandler, the social and educational elements are what drew him in.

“It’s a fun way to learn the space, get out there, explore, engage the communities. Fuck, I can breed and race digital horses and talk shit with friends and meet new friends. It’s just fun overall the entire space. And that interaction and engagement sometimes leads to new opportunities and other things that I may find just as fun and profitable.”

Helping him learn the ropes are some high-powered, largely unnamed whales who he’s met through chatrooms and networking. Like many traders and collectors, he’s discovered that private communities are an ideal way to corner ‘alpha,’ and he’s even gotten in on some fractionalized ownership deals for rare horses — including a horse stable agreement with one “Jake,” who works with Dallas Mavericks owner Mark Cuban’s venture capital outfit. 

“I’m in some incredible private group chats with some major players and they’re so giving with information and tips. Definitely makes it easier for me to open and have that confidence to ask the simple/dumb questions i need in order for me to learn. So I’m grateful for those guys. They’ve definitely embraced me with open arms in this short period of time.”

It’s a kind of elation that many investors feel in the midst of their first or second bullrun — the realization that, once you’ve learned the ropes, there’s a sprawling, thrilling, and potentially profitable frontier to explore:

“I’m having fun but I am also making an investment and building/holding assets with tremendous upside while I’m at it.”

Clout and culture

Chandler isn’t the only basketball star dabbling in NFTs. In recent weeks, younger players like Josh Hart, Tyrese Haliburton, and reigning Rookie of the Year LaMelo Ball have started collections, with LaMelo in particular flourishing under the tutelage of collector-whale Pranksy. 

Ball is now an illustrious shitposter on the Bored Ape Yacht Club Discord server with hundreds of messages laughing at memes and talking digital bonsais. 

The NBA/NFT takeover shouldn’t be a surprise, given the success of NBA Top Shot. The Dapper Labs product, which turns basketball highlights into collectible “moments,” has been a smash hit, selling thousands of highlights and propelling Dapper to a valuation upwards of $7.5 million.

Chandler believes that it might be the start of a trend — NBA players, after all, have a long history of serving as tastemakers and arbiters of what is hip. And in NFTs, they now have a rapidly evolving technological and cultural movement that in some ways reflects the nature of the modern game, which is increasingly defined by absurd athleticism and pace.

“The NBA has always been more progressive than most leagues my opinion,” said Chandler. “And it’s fast paced, non stop action — especially the way the game is played now. You don’t get that anywhere else. Guys are much more athletic than before, guys' ranges are crazyand guys are just so beautifully skilled nowadays. So I can see why fans and players gravitate towards NFTs. It’s fun and exciting, and they’re making money off this stuff.”

The range of participation in the space from players is broad. Chandler notes that, aside from collecting NFTs, plenty of players have made angel investments into blockchain companies, including early plays in Dapper and Coinbase. He thinks eventually the NBA itself will come to experiment with the technology, calling it a “no brainer for them.”

However, it’s still the early days of NFTs. He points to former Brooklyn Nets teammate as a “pioneer in the NBA when it comes to blockchain in general,” as Dinwiddies’ effort to tokenize a portion of his contract forced the league to “sit up and take notice.”

This trailblazing effort from Dinwiddie was just two years ago, and yet both the tech and adoption seem to have sprinted forward since — a sign that NFTs are just getting started with their push mainstream, says Chandler.

“We’re at the Atari stage — just wait until we get the Playstation 5.” 

Blackrock Reinforces Tokenization Drive Leading $47 Million Funding Round in Digitization Company Securitize