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Turkish blockchain company opens regional crypto exchanges in globalization bid

The first stop for Bitci’s international expansion, also a first for a Turkish crypto exchange, is Brazil.

Turkish blockchain provider Bitci is seeking to establish local crypto exchanges in Brazil and Spain in a bid to lure local crypto investors.

A Bitci spokesperson told Cointelegraph that Bitci is planning to open new crypto exchanges in the countries where the company has sizeable deals and assets, as Reuters reported. The first stop for Bitci’s international expansion, also a first for Turkish crypto exchanges in general, is Brazil.

Bitci CEO Onur Altan Tan said in an interview that the Turkish blockchain provider aims to open its first exchange outside of Turkey in February in Brazil. Spain would see the second international Bitci exchange in March. By opening local crypto exchanges in said countries, Bitci aims to provide better service to local investors, a spokesperson told Cointelegraph.

Starting with its Brazilian exchange, Bitci also wants to strengthen its connection with local soccer clubs. Being a blockchain provider, Bitci helped more than 25 soccer teams to launch their fan tokens.

Speaking to Reuters, Bitci's CEO said that the exchange has valuable assets in Brazil. “We have released fan tokens of Brazil's national team and we have agreed with six other clubs,” he added. Exclusive fan token deals with soccer clubs would help Bitci to jumpstart its growth in Brazil, according to Tan.

Related: Turkish and Salvadoran presidents meet, Bitcoiners left disappointed

Bitci saw aggressive growth over the last year, signing partnership deals with a number of renowned sports entities like Brazilian and Spanish national soccer teams as well as the Formula 1 team McLaren Racing.

As the coronavirus pandemic has diminished profits for the sports industry, fan tokens quickly became a trend among sports clubs looking to generate new revenue streams. The unclear regulatory framework surrounding cryptocurrencies in Turkey can also be seen as a key driver for Turkish crypto companies to look for growth opportunities around the world.

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Spain’s national soccer team to launch fan token on Turkish platform

La Roja is launching a fan token in partnership with Turkish blockchain platform Bitci Technology.

The Spanish national soccer team will launch the world’s first national soccer team fan token thanks to a partnership between the Royal Spanish Football Federation and the Turkish blockchain platform Bitci Technology.

The token will launch on Bitcichain, and all tech infrastructure will be provided by Bitci Technology. According to a recent announcement, Bitci Technology will be the exclusive blockchain partner of the team during the initial three-year partnership, followed by an optional two-year period.

The partnership also makes Bitci a jersey logo sponsor of the Spanish national team. World-famous football players such as Sergio Ramos, David de Gea, and Paco Alcácer are going to wear Bitci-branded jerseys during training.

Bitci Technology founder Çağdaş Çağlar noted the Spanish national team’s massive influence over world soccer, stating: “This partnership marks the first blockchain-based fan token for a national football team.“

Royal Spanish Football Federation president Luis Rubiales stressed the importance of using cutting-edge technology, stating: “This partnership enables us to create more synergy and bond even further with Spanish National Football Team fans across the globe.”

Bitci Technology has previously partnered with Formula 1 team McLaren Racing and Turkey’s National Basketball Team to launch fan tokens. As reported earlier this year, European soccer team Rangers Football Club signed a sponsorship deal with Bitci. The Turkish crypto platform’s logo will appear on the Rangers First Team shorts, per the partnership.

While fan tokens have been primarily popularized by soccer teams such as FC Barcelona, Paris Saint-Germain and Juventus, they are increasingly being embraced across all branches of sports. As Cointelegraph reported last week, the world’s premier mixed martial arts league, the UFC, partnered with Socios to launch fan tokens on the Chiliz platform.

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