The protocol seeks to address longstanding limitations of airdrops.
Rumpel Labs will launch a new decentralized finance (DeFi) protocol in September to enable users to tokenize and trade airdrop points, according to an Aug. 26 announcement.
Backed by venture capital firms including Dragonfly and Variant, Rumpel “aims to improve liquidity and price discovery for offchain loyalty points, unlocking new opportunities for point holders, traders, airdrop hunters, and point issuers,” it said.
Rumpel joins the ranks of other newly launched protocols — such as Nudge — seeking to remedy problems with existing methods of attracting and incentivizing users in Web3. Nudge is building a two-sided marketplace where protocols pay users incentives to redirect onchain assets, liquidity and engagement.