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Apple holds back AI releases in EU due to Digital Markets rules

Hundreds of millions of people will be denied access to new Apple features.

Apple will hold back the release of Apple Intelligence, iPhone Mirroring and SharePlay Screen Sharing in the European Union out of concern about regulations in the Digital Markets Act (DMA), according to various press reports.

Apple Intelligence is Apple’s artificial intelligence upgrade. An Apple spokesman “described Apple Intelligence as a collection of ‘highly capable’ large language and ‘diffusion models,’ as well as an ‘on-device semantic index’ that worked across apps to identify data and feed it to models,” according to CNBC. It affected the Siri voice assistant and other functions.

iPhone mirroring allows users to see and control their iPhones from their Macs. SharePlay Screen Sharing allows FaceTime users to take control of others’ devices during the conversation. Fred Sainz, Apple senior director of corporate communications, told The Verge in a statement:

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