MotoGP race team Gresini Racing is embracing elements of decentralized ownership through a new program allowing fans to purchase personal team sponsorship packages.
Gresini Racing has partnered with MotoGP Guru and Animoca Brands’ subsidiary SPORTPASS to launch a fan-powered motorsport sponsorship program. The initiative will enable MotoGP fans to purchase personal team sponsorship packages starting at 125 euro.
Speaking with Cointelegraph, Graeme Warring, the Founder of WePlay Media, discussed the biggest challenge to rolling out the fan-accessible MotoGP sponsorship packages:
According to Warring, WePlay Media, the gaming studio behind MotoGP Guru, has developed the necessary organizational infrastructure and on-the-ground teams to "put 'Life' into IRL experiences.”
