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Nifty News: Adidas unveils resident Web3 artists, Mutant Ape sells for 500 ETH and more…

Yuga Labs is gearing up to launch a new game in the Otherside metaverse, but its not 3D, while NFT trading volume for NFL All Day pumped 570% over the past seven days.

The Adidas /// Studio, also known as the Triple Stripes Studio, has launched a Web3-based digital artist in residency program to showcase and support budding creators in the NFT space.

The program was announced on Aug. 31, and it will officially launch on Sept. 4 via a series of online and in-person events that will run until Sept. 11.

According to the program’s website, the aim is to collaborate with up-and-coming artists and provide a “creative pathway for digital artists to further connect with the brand and their passionate community of collectors and connoisseurs.”

Adra Kandil, also known as Dearnostalgia and Moto (Monkeemoto) have been unveiled as the first two resident artists of the program, and things will kick off with the sale of two open edition and two limited edition NFT art sales on Sept. 6.

Dearnostalgia utilizes a blend of photography, typography and digital montages to create their work, while Moto’s work revolves around digital illustrations, fashion, landscapes and gaming.

Dearnostalgia and Moto's NFT art. Source: Adidas

The open edition NFTs will be sold for 0.03 Ether (ETH) a pop, or $49 at current prices, while the limited editions will go for 0.15 ETH, or $245.

The Triple Stripes Studio is affiliated with Adidas’ Web3 unit ALTS by Adidas and was launched in January to support the German sportswear giant’s Web3 initiatives.

Yuga Labs gears up to launch new game in Otherside

Bored Ape Yacht Club creator Yuga Labs announced on Aug. 31 that it will be rolling out the open beta for its upcoming Otherside metaverse-based Legends of the Mara (LoTM) later this month.

LoTM will expand on the lore behind Otherside by introducing a new foe to the metaverse dubbed “The Shattered,” while also providing more background on the existing NFT Koda characters.

Despite Otherside being a 3D virtual world, Yuga has described LoTM as a collection-based 2D strategy game, which offers users a chance to utilize their virtual land plots to earn rewards and new NFTs.

The firm also stated the game will evolve over the coming months as it works towards a full launch.

Mutant Ape fetches 500 ETH despite downtrend

In other Yuga-related news, a Mutant Ape Yacht Club (MAYC) NFT sold for a whopping 500 ETH ($817,000) on Sept.1.

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The NFT in question is MAYC NFT #30002, which is the only token in the collection to have the Mega Zombie trait. It was snapped up by NFT whale and Taiwanese music celebrity Jeffrey Huang, also known as MachiBigBrother.

Despite its rarity, it certainly marks an eye-watering sale given that Yuga Labs’ NFTprojects have been facing significant downturns in 2023, with the MAYC floor price currently sitting at around 5.2 ETH ($8,500).

MAYC NFT #30002

NFL All Day NFT trading surges 570%

According to data from CryptoSlam, the NFT trading volume for Dapper Labs’ NFL All Day project has surged 570% over the past seven days.

That 570% increase marks the biggest trading volume increase out of any of the top 20 highest-selling NFT projects over the past week, with roughly $976,000 worth of NFL ALL Day NFTs changing hands.

While it is hard to pinpoint a specific reason for that significant uptick in interest, the next NFL season is about to kick off on Sept. 7, while NFL All Day also recently introduced a novel new feature for its tokenized player highlight NFTs.

On Aug. 26, the project unveiled “dynamic” NFTs that gradually update or evolve to showcase the player’s best highlights of the new season, adding an extra layer or interactivity with the tokens.

Other Nifty News

Lufthansa, one of the largest airline groups in Europe, has launched its NFT loyalty program on the Polygon Network. The program will allow passengers to turn their trips into NFTs that can unlock rewards, such as miles and business lounge vouchers.

TinyTap, an ed-tech subsidiary of Web3 developer Animoca Brands, announced on Aug. 30 the integration of new artificial intelligence NFT tools aimed at educators and parents.

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Ticket Marketplace Giant Ticketmaster Chooses Flow Blockchain for NFT Push

Ticket Marketplace Giant Ticketmaster Chooses Flow Blockchain for NFT PushThis week, Ticketmaster Entertainment, Inc. revealed the company will give event organizers the ability to mint non-fungible token (NFT) tickets via the Flow blockchain. Last November, Ticketmaster said it was working with Polygon but since Super Bowl LVI, the ticket sales and distribution behemoth started working with the Dapper Labs-managed Flow. Ticketmaster Has Minted More […]

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Nifty News: NFL All Day opens to the public, Boss Beauties go to Hollywood and more…

Oscar-winning actor Anthony Hopkins is jumping on the NFT train, while lovers of fine art are set to enjoy a fancy exhibition event in Decentraland next week.

NFL fans at large will now be able to get their hands on digital keepsakes of their favorite football stars after Dapper Labs’ NFL All Day NFT finally opened to the public after a seven-month-long closed beta.

On Aug. 18, The National Football League (NFL), the NFL Players Association (NFLPA), and Dapper officially launched the project and announced the first public NFT drop, a pack of four NFTs dubbed “Headliner” consisting of four different new player moments.

Users will have the chance to get their hands on NFTs depicting popular players such as Tom Brady, Trevor Lawrence, Javonte Williams, and Jalen Ramsey. There will be a total of 22,500 packs on sale for $59 a pop.

The NFTs come in different rarity tiers of common, rare and legendary, with just 187 packs containing a highly sought after legendary NFT.

Much like Dapper’s first officially licensed NBA Top Shot project, NFL All Day offers tokenized player and team collectibles depicting various in-game video highlights known as “moments”. There are also GameFi elements added to the experience via avenues such as collector challenges to earn rewards in NFTs, game tickets, VIP experiences, Jersey’s etc.

The project has been in closed beta since February, and has generated more than $37 million worth of sales to date according to data from CryptoSlam.

“Last year’s soft launch brought in a surge of early adopters who began collecting video highlight NFTs of NFL plays and we plan to grow the number of users significantly with the official launch of the platform,” noted Joe Ruggiero, the senior vice president of consumer products at the NFL.

NFT start up pens Hollywood deal

NFT start-up Boss Beauties has penned a representation deal with major Hollywood talent agency WME.

As part of the deal, WME will rep the company across the entertainment sector as it works to secure Boss Beauties intellectual licensing (IP) deals in film, Wb3, gaming, events, brand partnerships etc.

The Boss Beauties project consists of 10,000 unique tokenized digital art portraits depicting female avatars with various career choices such as CEOs, pilots, doctors and astronauts. The collection reportedly sold out in 90 mins after launch in September.

The project has generated more than $48.3 million worth of sales to date, with a portion of the proceeds from primary and secondary sales going towards empowering women via mentorships and scholarships.

CryptoPunks creators Larva Labs signed a similar deal with competing agency UTA back in September.

Metaverse Art Week 2022

Decentraland, one of the biggest Metaverse platforms in the blockchain sector, is set to host the third-annual Metaverse Art Week event in its virtual world between Aug. 24 and Aug. 28.

The event will see a wide array of curated NFT art being featured from big names such as Sotheby’s, OpenSea, Artnet, while there will also scheduled panel discussions, a virtual outdoor sculpture garden and a 3D interactive art wall.

“The third annual Metaverse Art Week will explore how the human spirit is hardwired to elicit an emotional response when presented with art inspired by mathematical designs present in nature, and how metaverse technology is pushing the boundaries of programmatic art and redefining what an immersive experience is,” the Decentraland team wrote in an announcement shared with Cointelegraph.

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From Golden Globes to NFTs: Sir Anthony Hopkins

Renowned 84-year-old actor Sir Anthony Hopkins has jumped aboard the NFT gravy train by announcing The Eternal Collection, a set of 10 digitally animated NFT pieces depicting Hopkins as various Jungian psychological archetypes.

The various 1-of-1 NFT artwork pieces feature realistic digital renderings of Hopkins’ face as the Hero, the Rebel, the Magician, the Sage, the Ruler, the Explorer, the Lover, the Creator, the Giver, and the Jester. The auctions are set to go live on OpenSea on September 16. The Face of each art piece will also be used to create 100 profile picture NFTs for each of the 10 pieces, equating to 1,010 NFTs in total. The project is in collaboration with Web3 media company Orange Comet.

The Eternal Anthony Hopkins: Orange Comet

Other Nifty News:

The Australian Football League (AFL)’s first limited edition drop of NFTs sold out in just under 12 hours on Wednesday. The project is called AFL Mint, and follows a similar format to NBA Top Shot and NFL All Day. The first “Ripper Skipper 2022” drop consisted of 3,800 packs which generated more than $130,000 in revenue for AFL Mint.

Solana-based wallet provider Phantom launched a new burn feature on Thursday which enables users to remove spam NFTs sent by scammers.

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Houston Texans becomes first NFL team to sell game suite with crypto

After penning a deal with Texas-based crypto wallet providers BitWallet, the Houston Texans join a long list of crypto partnerships and payment deals in the NFL.

National Football League (NFL) team Houston Texans has become the first organization in the league to sell single-game suites in exchange for crypto.

The move comes as part of a deal with Texas-based crypto firm bitWallet, which as of Aug. 16 became the official crypto wallet provider for the team. bitWallet will also provide intermediary services by exchanging crypto for cash for the Houston Texans.

According to an announcement from the Houston Texans, local digital marketing agency EWR Digital made the first single-game suite purchasing using crypto shortly after the offer launched, making it the first time a game suite has been sold in exchange for digital assets in the history of the sport.

It appears the crypto deal is just for suites, as there has been no mention of being able to purchase regular game day tickets with digital assets at this stage. 

A game suite refers to a luxury private viewing box in the stadium that is often decked out with buffets, expensive alcohol, bathrooms, TVs, attendants, and a prime location to view the game.

The Houston Texans’ website doesn’t list a price for single-game or full season suites, instead asking people to first submit an inquiry to secure one. From The Seat estimates a single game suite for the team costing anywhere from $14,000 to $25,000.

bitWallet claims to be supported in over 160 countries and currently enables users to trade or hodl Bitcoin, (BTC), Ether (ETH), Litecoin (LTC) and Bitcoin Cash (BCH).

NFL, crypto and blockchain

The Dallas Cowboys became the first team in the NFL to pen a crypto sponsorship deal in April, after Crypto.com signed on to be its official digital asset partner over a multi-year time frame.

The NFL and the NFL Players Association (NFLPA) also partnered with Flow blockchain creators Dapper Labs in late 2021 to launch the licensed NFL All Day NFT collectible project. The deal also saw the NFL and NFLPA take an equity stake in Dapper, and the duo likely have fetched a fair cut of the $36.8 million worth of sales NFL All Day has generated since February.

The league also has many crypto-friendly players that have opted to take either a chunk of their salary or contract bonuses in digital assets, including top names such as Green Bay Packers star quarterback Aaron Rodgers, former LA Rams wide receiver Odell Beckham Jr. and Carolina Panthers’ quarterback Trevor Lawrence, who was the top draft pick in 2021.

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Iconic quarterback Tom Brady has also dabbled in the space by launching his own NFT marketplace Autograph in April 2021, and also famously gave a fan 1 BTC (worth $62,000 at the time) to get his historic 600th-touchdown-pass ball back in October.

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