Proceeds from the NFT mints are being paid to Protocol Guild, a collective funding mechanism created by Ethereum core contributors and the ad’s two actors.
Digital asset manager Bitwise released its first spot Ether (ETH) exchange-traded fund commercial on Thursday, allowing non-fungible token (NFT) enthusiasts to mint the 39-second clip on Ethereum.
“Capture a piece of crypto history: the 1st national TV spot minted as an NFT,” Bitwise claimed in a June 20 X post.
Bitwise themed the ad on Ethereum, operating 24/7 while “big finance” sleeps, seemingly taking inspiration from an Apple ad comparing Mac computer devices to PCs in the early 2000s.
