Pokémon Go

Prominent crypto investors like Chainalysis and Coatue have invested $300 million in Niantic’s metaverse project.

Niantic, the popular augmented reality (AR) mobile game Pokemon Go developer, is planning to build a “real-world” metaverse with newly raised funding.

The company officially announced Monday the completion of a $300 million raise from the technology-focused investment manager Coatue, bringing the company’s valuation to $9 billion.

Coatue is known as a major investor in the cryptocurrency and blockchain industry, backing companies like blockchain intelligence firm Chainalysis, cryptocurrency startup Fireblocks, blockchain security firm CertiK and others. The firm has also recently participated in a $555 million funding round for cryptocurrency fintech startup MoonPay.

“Niantic is building a platform for AR based on a 3D map of the world that we believe will play a critical role in the next transition in computing,” Coatue’s general partner Matt Mazzeo said. “We are excited to partner with Niantic because we see this infrastructure supporting a metaverse for the real world and helping to power the next evolution of the internet,” he added.

Niantic did not explicitly say that its metaverse would implement any aspects of the blockchain technology, nonfungible tokens (NFT) or cryptocurrencies.

“We’re building a future where the real world is overlaid with digital creations, entertainment and information, making it more magical, fun and informative,” Niantic’s founder and CEO John Hanke said.

Unlike Facebook, which rebranded to Meta in October to signal its commitment to virtual reality development, Niantic reportedly wants to develop technology that brings people closer to the outside world. “At Niantic, we believe humans are the happiest when their virtual world leads them to a physical one. Unlike a sci-fi metaverse, a real-world metaverse will use technology to improve our experience of the world as we’ve known it for thousands of years,” Hanke said.

Niantic and Coatue did not immediately respond to Cointelegraph’s request for comment.

Related: Why are major global brands experimenting with NFTs in the Metaverse?

Launched in 2016, Niantic’s Pokemon Go is one of the most successful mobile games of all time, reportedly crossing the $5 billion revenue mark earlier this year. Some players in the blockchain industry got inspired by Pokemon Go, with the firm IoTeX introducing its “Pebble Go” project, aiming to incorporate real-world data to NFTs using verifiable GPS information.