Solana Labs has launched Bond, a new platform that will let non-crypto brands leverage the power of blockchain tech to engage with customers.
Solana Labs, the company behind layer-1 blockchain Solana, could soon be bringing many more non-crypto native brands and their customers into Web3 without many of them even knowing.
As of June 12, the firm has officially launched Bond, its new blockchain-based customer engagement platform aimed at helping brands “drive long-term loyalty.”
Solana Labs says the new platform will address “critical limitations” in today’s loyalty programs, namely, losing connection with the end customer if a product is ever resold or gifted.
