Matt Damon reveals why he appeared in Crypto.com’s most infamous ad

The Hollywood icon was relentlessly mocked for appearing in the ad in 2021, which was released just before the crypto markets plummeted.

Hollywood star Matt Damon has finally opened up on why he appeared in cryptocurrency exchange Crypto.com’s infamous “Fortune Favors the Brave” advertisement, which was once the subject of relentless mockery.

Speaking to the Associated Press on March 27 at the premiere of his new film, Damon appeared somewhat abashed as he explained his reason for appearing in the ad. He said it was mainly because his clean water initiative, Water.org, was indire financial circumstances, explaining:

”We had a down year in Water.org, and I did that commercial in an attempt to raise money for Water.org.”

Damon founded the clean water project in 2009 alongside engineer and philanthropist Gary White. It aims to increase access to clean water globally by providing small loans that finance the purchase and installation of water taps and toilets.

Damon explained that he had once given his whole salary to Water.org because it was in a dire financial position.

The Hollywood icon continued to say that “Crypto.com heard about that and they gave $1 million dollars to Water.org just on their own,” before adding:

“I definitely have a lot of gratitude to them, and for what they did for our foundation.”

Released in October 2021, the ad starred Damon amid a digital landscape of historic figures such as the Wright brothers and Sir Edmund Hillary. It appeared on billboards and television spots globally.

Following a horrendous year for crypto in 2022, the ad received widespread criticism, and Damon has since been the butt of numerous jokes, such as those on the TV show South Park and from late-night hosts such as Stephen Colbert.

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<div>Comedian Stephen Colbert spoofs 'Colbert Coin' in response to rise in crypto scams</div>

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“We’re busy turning your cash into future money — to the moon, apes!" said the Late Show host.

Stephen Colbert, the charismatic host of CBS’ The Late Show, is once again associating many cryptocurrencies with scams — but doing so by parodying the vernacular of a seasoned HODLer.

In a Wednesday segment on members of Generation Z falling for scams inside and outside of the crypto space, Colbert referenced the rug pull behind a token inspired by Netflix’s show Squid Game, in which thousands of investors lost more than $3 million. Together with “certified young person” and staff writer Eliana Kwartler, Colbert debuted an “amazing investment opportunity” designed to obtain people’s credit card numbers, first pet names and the names of the street on which they grew up.

“If Gen Zs want to stay safe online, they should invest in this new, amazing cryptocurrency token — it’s called Colbert Coin,” said Kwartler. “With Colbert Coin, you give us your savings, and then we cryptocurrency it. After that, you never have to worry about it any more, my stans.”

*Colbert Coin, from The Late Show with Stephen Colbert*

Colbert added:

“We’re busy turning your cash into future money — to the moon, apes!”

The host of both the Late Show and Colbert Report was one of the few late-night talk show personalities to discuss crypto as early as 2013 when the price of Bitcoin (BTC) was fluctuating between $50–$300. At the time, Colbert described the crypto asset as something that has value “just because a bunch of people on the Internet have agreed that it is worth something.”

Fellow comedian Jon Stewart — under whom Colbert worked as a correspondent on The Daily Show — joked about a similar token project using his name in December:

And if you like the “website” you’ll love my next project. Crypto “Stewcoin”!
— Jon Stewart (@jonstewart) December 16, 2021

In the cases of both Colbert and Stewart, their fake projects parody a very real problem in the crypto space: Celebrities who shill tokens that may or may not turn out to be fraudulent. Kim Kardashian promoted EthereumMax (EMAX) in an Instagram story in June 2021—a token that gained 116,000% in one week before falling more than 99% and leaving many investors in the red.

According to a Thursday report from Chainalysis, scammers received $7.8 billion in crypto stolen from victims over 2021, of which more than $2.8 billion came from rug pulls. While the report noted that 90% of the total value lost to rug pulls in 2021 was the result of major Turkish crypto exchange Thodex halting trading and withdrawals, all others involved DeFi projects. Chainalysis attributed the prevalence of rug pulls to the “hype around the space” in addition to the lack of code audits for certain DeFi projects.

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