US-based digital asset exchange Kraken and other crypto firms reportedly decided not to buy advertising space for the biggest marketing event of the year. Fox Business reports that most major crypto companies decided not to run commercials during the San Francisco 49ers and the Kansas City Chiefs match at the Super Bowl LVIII event on […]
The post Kraken and Other Crypto Giants Decide Not To Run Super Bowl Ads: Report appeared first on The Daily Hodl.
Former U.S. National Football League (NFL) quarterback Tom Brady’s estranged wife Gisele Bundchen has said she was “blindsided” by the collapse of crypto exchange FTX. Bundchen claimed that she only invested in FTX because her financial advisors recommended it. Bundchen and Brady’s Shareholding in FTX Gisele Bundchen, a fashion model and the estranged wife of […]
The Canadian rapper and singer Drake lost $400,000 in bitcoin after betting that the YouTuber-turned-boxer Jake Paul would beat Tommy Fury by knockout. Drake could have potentially raked in a $1.44 million bitcoin payout, but Fury won the fight in a split-decision victory. Drake Loses $400K Bitcoin Bet on Jake Paul’s Bout On Feb. 26, […]
Prosecutors in the financial fraud case against former FTX CEO Sam Bankman-Fried (SBF) are attempting to persuade the judge to restrict his use of electronic devices. It has been revealed that SBF used a virtual private network (VPN) to watch the Super Bowl through a foreign subscription service he had purchased before his arrest. Prosecutors, […]
There had reportedly been a few deals for crypto commercials in this year's Super Bowl that fell apart following the collapse of FTX, but at least one project is giving away NFTs.
Fans watching the Kansas City Chiefs face off against the Philadelphia Eagles in Super Bowl LVII on Feb. 12 will reportedly not see a plethora of ad spots for cryptocurrency companies as they did in 2022.
According to a Feb. 6 Associated Press report, there had been four potential deals with crypto firms for commercials costings roughly $6 to $7 million in the 2023 Super Bowl, all of which fell apart following the FTX bankruptcy filing in November. Fox Sports’ executive vice president of ad sales Mark Evans reportedly said there would be “zero representation” from major crypto companies on Feb. 12, when roughly 100 million people could be tuned in to the football game.
During Super Bowl LVI in 2022, companies including FTX, eToro, Crypto.com and Coinbase debuted ads. The FTX commercial, which aired roughly nine months prior to the firm filing for Chapter 11 bankruptcy and former CEO Sam Bankman-Fried being charged with fraud, featured comedian Larry David telling customers: “don’t miss out” on crypto.
David was later included in a class-action lawsuit alleging he promoted the crypto exchange to investors without performing any due diligence. Other celebrities who backed crypto companies including Matt Damon — for Crypto.com — and tennis star Naomi Osaka — for FTX — have likewise faced criticism from users.
Despite the AP report, gaming startup Limit Break announced on Feb. 6 that it will air an interactive advertisement during Super Bowl LVII in which it plans to give away dragon-themed nonfungible tokens, or NFTs. The ad will seemingly not feature a celebrity, but rather include a QR code for viewers to scan.
Related: Tom Brady and other celebrities named in class-action lawsuit against FTX
Many global authorities have targeted crypto ads in the wake of the 2022 market crash and firms including FTX, Voyager Digital, BlockFi, and Celsius Network declaring bankruptcy. The United States Federal Trade Commission has reportedly opened an investigation into several crypto firms for “possible misconduct concerning digital assets." In January, the governor of the Central Bank of Ireland also said he would support legislation banning the advertisement of crypto projects to young people.
Crypto exchange platform Crypto.com is airdropping an exclusive non-fungible token (NFT) collection to hawk-eyed viewers of their commercial during the Super Bowl. In a new blog post, the company announced that they would be airdropping NFTs that capture key moments of NBA superstar LeBron James’s career to observant fans who noticed a QR code easter […]
The post Crypto Exchange Platform Airdrops LeBron James-Themed NFT Collection to Observant Viewers of Super Bowl Ad appeared first on The Daily Hodl.
Famous actor Ryan Reynolds says crypto is “emerging as a huge, huge player.” The Hollywood star added that “companies are doing a good job of bringing it into a sort of safer, more mainstream light.” Ryan Reynolds Sees Crypto as a Huge Player Hollywood actor Ryan Reynolds shared his view on cryptocurrency in an interview […]
The United States senator from Ohio and Senate Banking Committee chief Sherrod Brown is not a fan of cryptocurrencies. This week during Tuesday’s stablecoin hearing, Brown criticized all the cryptocurrency companies who advertised during the Super Bowl this past weekend and stressed that he’s “never seen the Federal Reserve buy a multimillion-dollar commercial for U.S. […]
Cryptocurrencies were initially in the red to start the week, despite several crypto firms securing lucrative Super Bowl ad slots. Over 100 million viewers watched the “crypto bowl” advertisements, however bitcoin prices started lower on Monday. Bitcoin BTC/USD is lower for a fifth consecutive session to start the week, as markets gave up all of […]
Crypto exchange FTX is giving away bitcoin during the Super Bowl this weekend. The company estimates that each winner could receive between eight and 10 bitcoins. The actual prize amount depends on the time FTX’s Super Bowl commercial airs. FTX Giving Away Bitcoin in Super Bowl Sweepstakes Cryptocurrency exchange FTX announced Monday that it is […]
