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American retailer Target to roll out AI chatbot in US stores by August

The AI chatbot, Store Companion, will be used on handheld devices, providing staff members with immediate answers to any work-related questions they may have.

Retail giant Target Corporation is rolling out a new generative artificial intelligence tool to assist hundreds of thousands of staff across its nearly 2,000 stores across the United States.

The AI chatbot — called “Store Companion” is set to roll out by August, helping staff answer on-the-job process questions, coach new team members and support store operations, among other things, according to the company’s June 20 statement.

Target said the new generative AI-powered chatbot is “designed to make team members’ jobs easier and enhance the shopping experience.”

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