Citibank Says Family Office Interest in Crypto Assets Continues To Increase, Especially in One Region

Interest in crypto assets by family offices is on the rise, according to a survey conducted by the fourth largest bank in the US by total assets, Citibank.

Citibank’s Global Family Office 2024 Survey Report says that around 25% of the family offices that participated “had already invested or were planning to invest in digital assets.”

The survey drew responses from 338 family offices, one-third of which were based in North America and the remainder in the rest of the world.

“The early adopters category (17%) is likely to grow in the years ahead, having already committed some allocations to digital assets or crypto-related investments. Another 10% of family offices were “digital asset curious,” i.e., considering an allocation but still researching the subject or seeking advice.”

Family offices in the Asia Pacific region, according to the survey, were the most active in investing in digital assets.

“Asia Pacific led in digital assets adoption, with 37% of respondents invested or interested in investing. One in twenty family offices in that region reported more than 10% of investable assets in digital assets. By contrast, Latin American family offices were the least interested, with 83% not yet prioritizing an allocation to this area.”

Per the survey, around 24% of family offices are interested in investing in crypto assets directly while 18% prefer crypto-linked investment products such as exchange-traded funds (ETFs).

“At the same time, two-thirds of participants were undecided about which digital asset product to explore, underscoring family offices’ ongoing need for education about this emerging asset class.”

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