GameStop Stock Rallies After Company Announces New Plan To Accumulate Bitcoin

Shares of GameStop (GME) are rallying after the video game retailer and memestock favorite announced plans to accumulate Bitcoin (BTC) as a reserve asset.

GME stock, a viral sensation among retail traders in 2021, is up more than 14% the day after the company’s board approved a Bitcoin treasury strategy.

Shares of GameStop are trading for $29.12 at time of writing.

In a Tuesday filing with the U.S. Securities and Exchange Commission (SEC), the company outlines its new Bitcoin strategy.

“The Board approved the addition of Bitcoin as a treasury reserve asset, alongside US dollar-denominated stablecoins, to diversify the Company’s investment portfolio… a portion of our cash or future debt and equity issuances may be invested in Bitcoin.

We have not set a maximum amount of Bitcoin we may accumulate, and may sell any Bitcoin we may acquire.”

The company also says it plans to shutter a “significant number” of store locations this year.

Says the filing,

“We have also initiated a comprehensive store portfolio optimization review which involves identifying stores for closure based on many factors, including an evaluation of current market conditions and individual store performance.

This review, among other things, resulted in the closure of 590 stores in the United States in fiscal 2024. While this review is ongoing and a specific set of stores has not been identified for closure, we anticipate closing a significant number of additional stores in fiscal 2025.”

CNN reports that GameStop has already closed about 1,000 stores in the past year.

Across the world, GameStop currently has 3,203 locations, down from 6,000 a decade ago. The US currently has 2,325 GameStop locations.

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