Web3 platform partners with self-custody wallet to broaden crypto adoption in Africa

Cassava Network’s recent V3 product launch allows Africa’s Web2 users to get onboarded to Web3 while earning rewards and increasing their income.

Cassava Network, an African Web3 platform focused on NFTs, gaming and loyalty rewards, has launched the third version of its platform, featuring an integration with non-custodial smart contract wallet Unipass to lets users use email addresses instead of seed phrase and gas.

In a move to onboard Africans from Web2 into Web3, the partnership enables users who create Cassava accounts to automatically sign up on UniPass and have access to holding, sending and receiving on-chain digital assets across multiple EVM blockchains.

In an interview with Cointelegraph, Benjamin Obenze, a business developer for Cassava Network, explained how African users and businesses can use the new version to get into the Web3 space.

“With Cassava V3, we have made it easy for African users to interact with their favorite Web2 and Web3 brands. As users interact with these brands, they earn both CB Coins and other on-chain rewards specified by partners.”

Obenze added that while CB Coins, the reward tokens used in the network, exist off-chain at the moment, users will be able to swap them for on-chain assets soon. CB can be then used to purchase things like concert tickets and mystery boxes on the platform.

Regarding the use of the Cassava V3 to businesses, Obenze said, “Cassava V3 provides a channel through which partners can grow their African market”. Business brands who partner with Cassava Network can also create communities on the network, by using the new “Community” feature to get engagement and followership on different platforms through task creation for users to engage in and earn rewards.

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During the interview, Mouloukou Sanoh, Co-founder of Cassava Network, explained how the new version could improve the business economy in Africa. Sanoh said, “Cassava V3 serves as a bridge for global Web3 businesses to connect with African Web2 users.” Sanoh also mentioned that, so far, 90% of the partners engaging with the Community feature of the Cassava V3 are African businesses.