Here’s how crypto game Notcoin onboarded over 30M users — founder
Notcoin co-creator Sasha Plotvinov said the goal was to bridge the gap between Telegram users and crypto.
The viral clicker game Notcoin “just solved the issue” of bringing Telegram users into crypto, according to Sasha Plotvinov, founder of Open Builders, the team behind the game.
In January, the crypto game broke records by having 20 million sign-ups within 26 days of its release. Compared to another popular blockchain-based game called Axie Infinity, which had 2.78 million monthly active users at its peak in 2022, Notcoin showed that it’s possible to onboard millions of users into crypto through gaming.
In a Cointelegraph interview at the Token2049 event, Plotvinov shared the story behind the game, which hit about 30 million users in March. The executive said the original goal was to just introduce crypto to users of the Telegram messaging app. He explained:
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Author: Ezra Reguerra
