Apple used Google’s chips to train its AI — where does that leave Nvidia?
Nvidia’s shrinking market cap could signal a shift in the generative AI developer’s market.
Apple had the same choices as any other technology company with money to burn when it came to training its artificial intelligence models. It could have used its own chips, conducted training via cloud infrastructure, or gone the popular route and just bought billions of dollars’ worth of Nvidia chips. Instead, it made a deal with the company that owns Google.
Apple has been accused of being late to the artificial intelligence party. While its peers were busy pivoting to generative AI and pouring billions of dollars into training chips and cloud services, Apple’s public-facing image focused on iPhone sales and “spatial computing.”
This led analysts and pundits to worry over whether the house that Steve Jobs built was falling behind its closest competitors. Then, in June of 2024, the market itself seemed to confirm those fears when Nvidia passed up Google, Apple, and Microsoft to become the most valuable company in the world.
Go to Source
Author: Tristan Greene
