How the Lindy Effect can make users overconfident in DeFi ‘brands’
Users have more confidence in DeFi brands the longer they survive without incident, but every new upgrade may reset the clock.
Opinion by Merlin Egalite, co-founder of Morpho Labs.
There is a great irony in crypto: it was designed to be “trustless,” but trust and longevity for brands often play a major role in where users decide to allocate and use their crypto. So it’s no surprise that the Lindy Effect is a concept often discussed in the DeFi space.
But it’s applied inconsistently, sometimes to the companies or brands and sometimes to the code of a protocol. It’s worth unpacking how the Lindy Effect can be applied to both and what users should look for when assessing their product options.
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Author: Merlin Egalite
