Coinbase acquires ads platform Spindl to tackle ‘onchain discovery problem’
Crypto exchange Coinbase has acquired onchain advertising platform Spindl in an effort to help Base builders “go viral.”
Crypto exchange Coinbase has acquired Spindl, an onchain advertising and infrastructure platform, as part of a broader push to expand the reach for projects built on its Ethereum layer-2 network Base.
“Coinbase has acquired Spindl, an onchain ads and attribution platform (re)building the ad tech stack onchain, to improve the onchain discovery problem for onchain builders,” Coinbase said in a Jan. 31 statement.
In a Jan. 31 X video, Base creator Jesse Pollak said Spindl’s founder, Antonio García Martínez, was part of the team behind Facebook’s original ads platform, which played an important role in scaling the platform and helping small businesses and “other folks” go viral online.
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Author: Ciaran Lyons
