Binance Labs Leads Investment Round in GameFi Publisher Behind Popular Telegram Gaming Bot

The venture capital and accelerator arm of the world’s largest crypto exchange by trading volume is leading an investment round on a new blockchain gaming token.

According to a new announcement from Binance Labs, the crypto incubator led an investment round in the game finance (GameFi) publishing platform Pluto Studio.

The platform’s first release, Catizen, was deployed on the Telegram TON blockchain.

“Pluto Studio made waves in March this year with the launch of its flagship project, Catizen, a groundbreaking gaming bot on Telegram that seamlessly integrates Telegram with the TON blockchain.

Catizen leverages Telegram’s vast user base to cut through the noise in today’s Web3 attention economy, and aims to introduce Web3 to a broader audience through interactive mini-games and mobile payment options.”

According to the announcement, the game already has over 25 million registered players, 1.5 million of them on-chain.

Pluto Studios says they plan on using the cash injection to further develop the product.

Says Pluto Studios co-founder Ricky Wong,

“This investment validates our vision and reinforces our confidence in our ability to build the infrastructure needed to drive the next wave of Web3 entertainment.

With Binance Labs’ backing, we are poised to take Catizen to new heights and bring more innovative solutions to the Telegram and TON ecosystems.”

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