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Italian Serie ‘A’ Soccer Team AC Milan to Launch NFT Initiative

Italian Serie ‘A’  Soccer Team AC Milan to Launch NFT InitiativeAC Milan, a popular soccer team in the Italian Serie A league and the current champion, announced the launch of a new non-fungible token (NFT)-based project. The organization established a partnership with Monkeyleague, a Solana-based Web3 soccer game, which became its official NFT partner to launch a new series of NFT branded game assets for […]

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Nifty News: AC Milan launches NFT collection, Magic Eden accepts Solana projects’ tokens and more

AC Milan says the proceeds from the NFT collection will fund the projects undertaken by Fondazione Milan, the clubs’ charity arm.

Italian professional soccer club AC Milan will be releasing its first-ever nonfungible token (NFT) project in collaboration with the BitMEX crypto exchange. Proceeds will go to Fondazione Milan, the clubs’ charity arm.

The limited-edition collection will feature 75,817 NFTs, a number representative of the capacity of the club’s home ground, San Siro stadium. It will depict a 3D image of a jersey found in South Sudan by Danish war photographer Jan Grarup who was in the country documenting widespread flooding last December.

BitMEX partnered with AC Milan to contribute to the project by providing trading discounts and “other benefits” to the first 10,000 pre-orders. BitMEX will also donate to Fondazione Milan by purchasing a “large number” of the NFTs.

As per the announcement, the club says the proceeds will contribute to funding its charitable causes around the world, specifically mentioning the ongoing crisis in Ukraine and a UNICEF project in South Sudan.

Magic Eden to accept tokens from DeGods and Aurory projects

Magic Eden, the largest marketplace by volume for Solana NFTs, according to DappRadar, has confirmed it will accept the tokens from popular Solana NFT projects “DeGods DUST” and Aurory’s “AURY” within the coming weeks.

The marketplace first teased integration of the DUST token in late March, tweeting “brb integrating $DUST” on March 31. On April 1, a drawing of a Magic Eden-themed bar with the caption “$AURY” was tweeted.

“DeGods” is the most traded collection in 30 days on Magic Eden, according to its own statistics, and has an all-time trading volume on the platform of 307,121 Solana (SOL), or $33.8 million at the time of writing. “Aurory” is in third place overall in sales volume for a Solana NFT project according to DappRadar, with an all-time volume of $79.5 million.

Related: Content creators introducing a new paradigm with NFTs

The integration of the tokens may be the latest attempt by the platform to solidify itself as Solana’s native NFT marketplace after OpenSea announced it will integrate Solana, putting the two platforms in direct competition.

According to reports, Tiffany Huang, head of content and marketing at Magic Eden, stated that the platform was looking to integrate tokens from other “blue chip” NFT collections.

Solana NFT sales are gaining momentum

Solana NFTs are seeing a significant gain in volume. In the last 24 hours, the NFT sales volume on the Solana blockchain has hit over $9.2 million — an increase of 51.5% — according to analytics firm CryptoSlam.

It comes after a drop was seen in the trading volume of Solana NFTs following the March 30 announcement that OpenSea would integrate the blockchain when OpenSea announced the Solana integration. On April 6, the day before the integration was live, trading volume decreased by 34.4%.

Ethereum is still the top network when it comes to NFTs, with $49.4 million in sales made in the last 24 hours.

Other Nifty News

Starbucks has announced its foray into NFTs, with CEO Howard Schultz stating that ”sometime before the end of the calendar year, we are going to be in the NFT business.”

Autograph, the NFT platform co-founded by Tom Brady, has signed a multi-year partnership with ESPN to create a docuseries and NFT collection titled “Man in the Arena: Tom Brady,” which details the career of the NFL legend.

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AC Milan Joins Ethereum NFT Game Sorare

Sorare enlists another of the world’s biggest soccer clubs: AC Milan. 

AC Milan Players Now on Ethereum 

AC Milan, one of the world’s most popular soccer clubs, has joined Sorare

The Italian club’s current squad will appear in tokenized form on digital trading cards. Sorare players can trade the cards on a marketplace and use them to compete in tournaments. They come in three levels of scarcity: unique (1 per season), super rare (10 per season), and rare (100 per season). 

The game leverages NFT technology on Ethereum. As the trading cards live on the blockchain, each one is provably scarce and can be attributed to an owner. Sorare has arguably been the market leader in the sports world of the NFT space, alongside the basketball-oriented game NBA Topshot. It’s already welcomed several other major clubs, including Galatasaray, Liverpool, and Real Madrid. Earlier this month, a unique Cristiano Ronaldo NFT sold on the game for almost $290,000. It’s now the world’s most valuable sports trading card. 

Now, Sorare players will be able to own AC Milan stars like Zlatan Ibrahimović, Hakan Çalhanoglu, and Gianluigi Donnarumma. The first editions are up for auction now. 

During a year of explosive growth for NFTs, Sorare has benefited from the technology going mainstream. In February, the game raised $50 million in a funding round, receiving contributions from Antoine Griezmann and Rio Ferdinand. Barcelona’s Gerard Piqué also invested in the game in December.

At the time, he said he sees “huge potential in the sports gaming segment in a digital economy where the attention of audiences is the single most important unit of currency.” 

AC Milan is widely regarded as one of the world’s greatest soccer clubs and has historically dominated Italy’s Serie A league. The club has won many major trophies, including seven Champions League titles. This year, the team seems to have embraced blockchain: before the Sorare move, the club launched a fan token on Socios. 

Disclosure: At the time of writing, the author of this feature owned ETH and several other cryptocurrencies.

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