AMC theaters

Over the past week, social memecoin DOGE has risen 25% above the previous psychological price threshold of $0.25.

Following an overwhelming positive response to a Twitter poll on Sept. 21, CEO of AMC Theater, Adam Aron announced Wednesday that the chain would officially accept Dogecoin payments for digital gift cards via BitPay Wallet. 

The Dogecoin community — notoriously passionate for adoption initiatives — tweeted in droves to advocate for the asset's integration within the theater's payment options. Following the successful endeavor, users can now purchase up to $200 worth of digital gift cards per day. These cards can then be redeemed by theater goers in cinemas across the United States.

Aron was pleasantly surprised by the mass attention, reporting over 6 million views and 140,000 votes on his post, including distinguished Doge fanatics Elon Musk and Mark Cuban. He also claimed that the viral tweet was his “most retweeted, most replied, most liked tweet ever.”

I sincerely want to hear your opinion, via this Twitter Poll. By year-end 2021, AMC will take Bitcoin, Etherum, Litecoin and Bitcoin Cash for online payments. I hear from many on my Twitter feed we should accept Dogecoin too. Do you think AMC should explore accepting Dogecoin?

— Adam Aron (@CEOAdam) September 21, 2021

Related: Crypto is impossible to destroy, says Tesla CEO Elon Musk

AMC Entertainment have already expressed intent to accept four other cryptocurrency assets: Bitcoin (BTC), Ether (ETH), Litecoin (LTC) and Bitcoin Cash (BCH) by the end of 2021. According to the latest data from October 2020, the institution has 620 theaters across the United States, and a further 358 theatres across Europe.

As cryptocurrencies emerge into the mainstream consciousness, positioned to consumers as liberating alternatives to traditional fiat currencies, a new wave of public venues are transitioning their technological infrastructure to accomodate this demand.

Cointelegraph reported in March 2021 that Thailand's largest movie theater operator Major Cineplex Group were piloting a nation-first inaugurate crypto project. This will enable movie-goers to purchase tickets and passes with established digital assets such as Bitcoin.