
SAND prices have surged to a new all-time high as The Sandbox announces its highly anticipated play-to-earn metaverse event.
Animoca Brands' virtual property and gaming firm The Sandbox is opening up part of its Metaverse to players for the first time via a multi-week play-to-earn (P2E) Alpha event.
But only a handful of lucky players will get to enjoy the full experience.
Sandbox’s virtual gaming world enables users to monetize their time spent in the Metaverse via a play-to-earn model. Players can purchase land and create NFTs within the game, and earn the Sandbox token (SAND) by completing various quests. They can also stake the token.
According to a Nov. 17 announcement from the firm, the event will start on Nov. 29 at 1 pm UTC and will run until December 20. A select group of just 5000 users will have the chance to earn up to 1,000 SAND (worth around $3,500 at current prices) and three exclusive NFTs via time spent across 18 experiences developed by The Sandbox teams.
Get ready for The Sandbox Alpha!
— The Sandbox (@TheSandboxGame) November 16, 2021
Launching November 29th
Anyone can experience the Alpha hub and three experiences
5,000 Alpha passes giving access to content, NFT, and 1,000 SAND!
Get all details below https://t.co/63iAl5MMmS pic.twitter.com/OiXmbAWYN2
The three exclusive NFTs will only be available during the event. They will depict a medieval-style gate, a blue and black dragon, and a longsword that are all usable in the Sandbox Metaverse.
The Alpha Pass is an NFT ticket that grants full access to the event to 5000 individuals. One thousand are up for grabs in raffle for Sandbox Landowners, and 2,250 more will be given out to Sandbox account holders via daily social contests over a three week period. These golden tickets will also be on sale on OpenSea’s secondary market between Nov. 29 and Dec. 19.
Players without the pass will be able to access three experiences and the Alpha Hub, a multiplayer gaming mode that features a range of locations and quests, but they will not be eligible for P2E rewards.
According to data from OpenSea, the floor price for Sandbox NFTs sits at around 1.019 Ether (ETH) worth $4,284 at the time of writing. Total trade volume stands at 39,700 ETH ($165.3 million) since late 2019.
For new users who are champing at the bit to enter the virtual game, Animoca Brands co-founder and chairman Yat Siu told Cointelegraph that people should take the time to carefully experience the Sandbox before snapping up tokenized land:
“I would recommend for people who want to experience it, you know, just go to the places, experience them, join the community on Discord, have a chat with them. See what it's all about before you make the plunge to buy land because you know, it's like buying real estate anywhere in the world.”
“I mean, you're not going to just fly over to New York and say, I'll take that,” he added.
Related: Axie Infinity, Decentraland and ‘metaverse’ cryptos rally after Facebook rebrands to Meta
At the start of this month, The Sandbox closed a $93 million Series B funding round led by SoftBank Vision Fund 2. The firm stated that the project has been in development for four years and will launch its Metaverse in "phased stages" moving forward. The funding will reportedly go towards scaling The Sandbox via developing new games and live experiences, and seeking out additional partnerships with popular brands and intellectual properties.
According to data from Coingecko, the price of SAND hit a new all time high of $3.42 earlier today. SAND has been on a meteoric surge in 2021, gaining 8663.5% over the past 12 months.
“In order for him to have a clean slate for Meta, he must step down and he must have a new CEO to run it,” said Jenny Ta.
Crypto leaders are divided over whether Mark Zuckerberg should lead Facebook into the Metaverse, with Hodl Asset’s Jenny Ta saying he needs to resign if Meta is to succeed while Animoca’s Yat Siu says Zuck is the only one who can drive the company forward.
Ta is the Chief Operating Officer (COO) of nonfungible token (NFT) platform developer Hodl Assets, and said that Zuckerberg needs to head off lawsuits and protect the company’s image by relinquishing his role as CEO.
But the co-founder and Chairman of blockchain game and virtual property developer Animoca Brands, Yat Su said that Zuck is a “force of nature” who can make Meta’s vision a reality — but that he hopes he embraces a decentralized model.
The comments came in light of Facebook’s recent rebrand to Meta, in which the firm is aiming to provide a platform for creators to build virtual online businesses and launch its virtual reality hardware business named “Reality Labs” on the way to creating the Metaverse.
Ta told Cointelegraph that due to the regulatory scrutiny aimed at the CEO over Facebook's data mining, privacy and content policies, it would be better if he stepped down to provide Meta with a clean slate. She went on to draw comparisons with Bill Gates and Microsoft in the early 2000s.
“Bill Gates, when he was still the CEO of Microsoft, he was a monopolist. So the government went after him hardcore. Lawsuits after lawsuits until one day he said ‘forget this. In order for me to save the company, I need to step down,’ And guess what? It worked.”
Ta suggested that figures such as Zuckerberg, Gates and Jeff Bezos never actually want to “let go of the throne” but will do so to “protect their wealth” and repair their firm’s image if required.
“Mark Zuckerberg's wealth is Facebook, not the Metaverse. The Metaverse has proven to him nothing yet. [...] In order for him to have a clean slate for Meta, he must step down and he must have a new CEO to run it.”
While Siu isn’t necessarily a fan of Facebook’s Metaverse play either, he thinks that Zuckerberg needs to remain at the helm. Siu described the CEO as a “force of nature” who is more focused on getting his projects across the line than receiving monetary compensation at this stage.
“This is the irony. I think that it needs Mark Zuckerberg actually for Meta to fulfill that vision because it is a founder-led organization, right? You know, say what you will about all the things that Mark may have inadvertently done. He is brilliant. He is one of the smartest people in the world. He's going to drive the organization in a mission-led way.”
Where Siu sees an issue however, is whether the organization will be “able to go with him in the speed that he wants to and also spar with him appropriately.” Siu also thinks that Meta and Zuckerberg need to reconsider its current centralized business model if it wants to truly create an “open” and successful Metaverse:
“I think Facebook is very much facing an innovator's dilemma that might counter what Mark would like to do.”
Speaking more broadly, Ta likened the current state of the Metaverse to the initial adoption of text messaging when phone calls were standard. Ta used the example of her mother who at first didn’t see a point in using the tech, but five to 10 years later it was one of her main methods of communication:
“The five percent of the world who really knows what the Metaverse is are [like] the ones who were [first] using text messages 20 years ago.”
Siu thinks that “mass adoption” is coming soon, as the conversations about the space have shifted from a niche topic to something that is reaching a mainstream audience.
“It's reached that point where every interaction becomes exponential in focus because it's no longer one person talking to one person that introduces another person. It's a thousand people talking to a thousand people that are creating a few thousand people that are coming to the space,” he said.
“We're now going to have to be talking about how we go from tens of millions to hundreds of millions.”
The firm is backing Animoca Brands, creator of popular metaverse game, The Sandbox.
Ubisoft, one of the world’s largest video gaming organizations — responsible for creating popular franchise games such as Assassin's Creed, Far Cry, and For Honor — hosted their Q2 earnings call this week, where blockchain was a key topic of discussion.
Alongside reporting a 15% increase of unique active players in the first half of the year compared to 2020, and that Assassin’s Creed Valhalla has become the second most profitable game in the companies history, the French firm’s CEO, Yves Guillemot also expressed intentions for investment and adoption of blockchain-centric gaming companies on the platform.
Despite making notable advancements in the space such as the funding of Animoca Brands, owner of Ethereum-based metaverse game The Sandbox, Guillemot stated that the platform is in early-stage research and development.
Ubisoft became a validator node on the Tezos network in April this year, a channel node operator on the Aleph.im network in July and a founding member of Blockchain Game Alliance, a coalition to encourage the adoption of the two sectors.
Chief Financial Officer of Ubisoft, Frédérick Duguet, spoke highly of potential impacts blockchain technology could have on the gaming industry:
"Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot. We've been working with lots of small companies going on blockchain and we're starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here."
Related: Gaming giant Ubisoft joins Aleph.im as core channel node operator
Fellow gaming corporation, Valve, recently became embroiled in mainstream headlines in the aftermath of their unpopular announcement to ban all crypto, blockchain and nonfungible token (NFT) games and content on its Steam marketplace, stating their belief that the assets have no intrinsic value.
In response to this prohibition, digital advocacy group Fight for the Future supported by the Blockchain Game Alliance, Enjin and 26 additional blockchain game projects published an open letter calling for the corporation to pivot on their decision, stating that decentralized autonomous organizations (DAOs) and NFTs can foster to advancement of “decentralized, democratic, interactive, player focused systems.”