1. Home
  2. Blockchain Game

Blockchain Game

Mainstream approval critical for blockchain games — Gaming execs

Three gaming executives believe mainstream audiences will play a factor in the overall success and future of Web3 games.

Web3 game developers have been battling to gain the attention of mainstream audiences for years, and according to three former gaming executives, that market is essential for the industry’s future. 

Video games have become a favorite pastime for a lot of people all over the world and have even evolved into a sport. Overall, there are more than three billion Web2 gamers worldwide as of 2023, according to Exploding Topics. Most are considered casual gamers who play regularly but rarely invest significant time.

Jennifer Poulson, who has worked in the gaming industry for 18 years, including at Web2 gaming companies Bandai Namco (Tekken, Elden Ring, PacMan) and Riot Games (League of Legends), believes mainstream audiences are “absolutely” important for the future of Web3 games.

Speaking to Cointelegraph, Poulson, who is currently vice president of game partnerships at Immutable Games, said in her mind, “Bringing mainstream players into the Web3 space will be essential in the coming years.”

“However, it isn’t so much that we need to entice mainstream players to take the leap into Web3; rather, we need to be building games that are fun to play and will appeal to all gamers,” she added.

Mainstream gamers aren’t particularly fond of crypto, especially when nonfungible tokens (NFTs) are involved.

Blockchain entertainment firm Coda Labs released its Global Web3 Gamer Study in 2022 and found traditional gamers were not fans of crypto or NFTs. Respondents rated their feelings about them at 4.5 and 4.3 out of 10, respectively.

Poulson believes working with mainstream publishers and studios will be crucial for the future of Web3 games.

Because “it’s less about attracting mainstream audiences, and more about working with publishers and studios to understand how and why to integrate Web3 elements into their games.”

Related: Grinding out a living: Can blockchain games really offer a sustainable income?

“The reality is that these are all just games. Some have Web3 elements, and some don’t; as long as they are fun to play, this is what, in essence, determines whether a game is successful or not,” Poulson added.

Web2 gaming companies have also been hesitant to adopt Web3. According to a Nov. 13 State of Web3 Gaming report released by Game7 — a decentralized autonomous organization dedicated to accelerating the adoption of blockchain technology in gaming — six out of 10 Web3 games are being excluded from mainstream distribution platforms.

However, the report found some progress in marrying the mainstream with Web3 and blockchain games. Video game digital distribution service Epic Games Store has been listing more Web3 games every year, peaking at an all-time high of 69 in October 2023.

Could Web3 games survive without a mainstream audience?

Mainstream audiences are important for the future of Web3 and blockchain games, but if the bulk of those players don’t ever make the switch, Poulson believes they will survive and likely “continue as they are today.” 

Related: Web3 gaming investors more ‘choosy’ in crypto winter — Animoca’s Robby Yung

However, she thinks that eventually, all games will have elements of Web3, whether gamers are aware of them or not.

“More than likely, the underlying technology will morph into the mainstream gaming world where the average gamer can finally realize the benefits it offers, especially when it comes to ownership of in-game digital assets,” Poulson said.

“Eventually, gamers will not know they are even playing a blockchain game; the Web3 elements will be so seamlessly integrated into gameplay that it will be a similar experience to what playing a game is today.” 

Daniel Paez, a former senior manager at major gaming company Blizzard (Warcraft, Diablo, Starcraft), also thinks mainstream audiences are critical for the future of Web3 games because of the sheer size of the player base. 

According to an Oct. 9 report from CoinGecko, over 800,000 people play Web3 games daily, regardless of market conditions. However, on average, the Web2 game Minecraft has over 11.9 million daily players.

Paez, the current vice president and executive director for the Web3 card game Gods Unchained, told Cointelegraph that while mainstream audiences are necessary for Web3 and blockchain games to thrive, he is not convinced they are required to survive.

According to Paez, the key to longevity for Web3 games will be to focus more on the player experience instead of blockchain elements.

“This, of course, puts them into direct competition with thousands of other games, but the benefits greatly outweigh the cons,” he said. 

“The market for gamers is significantly larger, and you begin to build out communities of players who share the game experience with each other, as opposed to communities of users who hold assets from the same game.”

Paez says Web3 games in search of “longer lifespans” will need the mainstream audience long term because selling content and experiences to players is the foundation of the games industry.

“The challenge for blockchain games is figuring out how the blockchain element can really improve the perceived value a player has of the game,” Paez said.

“The payoffs from figuring this out are huge!” he added.

According to the online data gathering platform Statista, the traditional gaming market is projected to generate over $400 billion in 2023. It is expected to continue growing and reach $584 billion by 2027.

In contrast, the Web3 and blockchain game market has yet to come close to such lofty heights. According to data from market intelligence firm Grand View Research, it was valued at just over $4.8 billion in 2022, with projections predicting growth in the coming years. 

Ultimately, Paez believes there will always be room for more “GameFi-esque type games,” however, they will be at the mercy of the crypto markets, which are notoriously volatile.

GameFi, short for game finance, allows players to earn rewards in the form of tokens or NFTs. Players can then use these rewards to purchase in-game assets and cash them out for fiat currency.

One breakthrough application will be all it takes

Michael Rubinelli, who has previously worked at Disney, THQ and Electronic Arts, told Cointelegraph he thinks mass market adoption is vital for the future of Web3 gaming.

Rubinelli, who is currently the chief gaming officer at Web3 gaming platform WAX, said that to attract players, there needs to be a “guiding principle” that clearly shows the benefits of Web3 to both Web2 developers and players.

This “breakthrough application” is what Rubinelli says Web3 games are in search of right now.

“Until such a killer application emerges, conventional gaming companies are likely to remain observers, awaiting guidance from those who pioneer the path,” Rubinelli said.

Related: Free-to-play Web3 games hold the key to mass adoption — YGG co-founder

It’s anyone’s guess if mainstream gaming companies will ever come on board with Web3 games. According to a 2022 survey of Web2 game developers by Coda Labs, three out of four expect to work on Web3 games in the future but did not provide a firm timeline.

Overall, Rubinelli thinks Web2 gamers are important but feels a key indicator of whether Web3 games will stand the test of time will be whether the industry can achieve specific objectives.

“It’s not about whether a mainstream audience is drawn in or not; rather, it’s about reaching a pivotal moment that enables all stakeholders to achieve their product and business objectives,” he said.

“Even if the audience doesn’t materialize, the enduring concept remains: players desire ownership and control over their digital assets.”

Openseason Is a Thrilling Web3 Battle Royale

Roblox CEO ‘dreams’ of in-game cross-platform NFTs and digital objects

Roblox founder and CEO David Baszucki expects top brands and celebrities to take charge and play a key role in making the "dream" of cross-platform NFT come true.

The frontman of the popular virtual universe game Roblox, David Baszucki, has said he ‘dreams’ of having the ability to move nonfungible tokens (NFTs) and digital objects across multiple platforms. 

Following the company's Q3 2023 earnings call, Roblox founder and CEO Baszucki spoke about the role major influencers play in fueling the widespread adoption of NFTs and digital collectibles in a recent CNBC interview. He believed in the idea of users being able to move their collections across non-native platforms:

“There’s a bit of a dream here about objects and NFTs moving from platform to platform.”

For example, Baszucki stated that A-list celebrities such as Elton John could sign up on Roblox and make and sell limited edition collectibles like capes for charity. These types of collectibles could go off the Roblox platform as an NFT and could be sold in other marketplaces.

“What we do expect is that creators, whether it’s Elton John or Nike or someone else making a digital item, that they would play a key role and have a fair amount of control in that process,” Baszucki concluded.

Roblox’s latest earnings call revealed a loss in Q3; however, the company recorded a 20% year-over-year growth in booking estimates on higher in-game spending and the total number of users.

Related: MultiversX eyes metaverse scalability as CEO sheds light on spatial computing

Baszucki’s growing interest in NFTs resonates with overall market sentiment as blockchain analytics company Nansen reported spike in November NFT sales volumes.

In terms of NFT collections, Bored Ape Yacht Club (BAYC) had the highest trading volume in the last 30 days. The BAYC collection had a volume of 35,226 ETH, or around $66.7 million. NFTGo’s data also showed that there was a 12% increase in NFT traders during that timeline.

Magazine: Exclusive: 2 years after John McAfee’s death, widow Janice is broke and needs answers

Openseason Is a Thrilling Web3 Battle Royale

Blockchain game Illuvium goes mainstream with looming Epic Games Store listing

Blockchain games have historically battled to gain mainstream attention, but Illuvium’s listing on the Epic Games Store could change the narrative.

Blockchain-based game Illuvium is set to tap into an audience of millions of PC and mobile gamers with its upcoming listing on the Epic Games Store, which is home to massively popular titles like Fortnite.

Illuvium, an interoperable blockchain game developed by Illuvium Labs, will feature on Epic’s store from Nov. 28, following several months of background work to get the title to meet its standards.

Speaking exclusively to Cointelegraph ahead of the Epic launch, Illuvium co-founder Kieran Warwick outlines the evolution of the game in order to cater to a mainstream audience and comply with the platform’s legal and compatibility requirements:

“The result of these efforts has not only earned Illuvium a place on a leading gaming platform but has also evolved our product.”

The game was developed using Unreal Engine 5 on the Immutable X network. Its beta launch on Epic Games will feature three different game genres set within the Illuvium universe.

This includes Overworld, an open-world exploration game and “creature capturer reminiscent of beloved classics,” an auto battler strategy game called Arena and Zero, and a mobile and desktop city-builder that ties into the other titles. Warwick says its approach of building separate genres and game modes aims to attract a wider audience of gamers.

“By launching three different games in three different genres, we have significantly increased our addressable market. The only issue is it has taken much longer to get to this point,” Warwick adds.

Given that blockchain games featuring nonfungible token (NFT) elements have struggled to break into the mainstream, Warwick’s team has adapted its approach to onboard more users. He highlights the barrier to entry for non-Web3 native gamers as a key reason for the slow adoption of blockchain games:

“One of the most frustrating things about NFT games is the notion that you need a wallet and a ton of money just to try out the game. We have removed the need for wallets, and it’s free to play. We think this is the only way to get mainstream adoption.”

As Cointelegraph recently reported, Web3 venture capital firms like Animoca Brands have highlighted the hesitance of mainstream game publishers to list games that incorporate Web3 infrastructure.

Animoca Brands CEO Robby Yung previously suggested that mainstream players remain uncertain about the inherent implications, fearing that Web3 integration would bypass existing business models that rely on fees for distribution.

Related: ‘The social benefits are huge’: Web3 gaming to shift digital ownership

Warwick echoes these sentiments, saying that this prevailing attitude is influenced by a variety of factors. One factor is game design integrity, with some critics suggesting that including NFTs could lead to pay-to-win mechanics or negatively affect the game design by prioritizing monetization over player experience.

Regulatory concerns are another consideration, with Warwick highlighting that blockchain technology and NFTs remain “in a gray area in many regions.”

“Games with NFT functionality could run into trouble with regulators that could affect their viability and legality.”

The volatility of cryptocurrency markets and NFTs is another hurdle that concerns mainstream publishers, as well as the perceived prevalence of fraud.

Nevertheless, Illuvium’s upcoming listing bodes well for the wider blockchain gaming industry. Warwick describes it as a major milestone as their title steps onto the same platform as some of the most popular mainstream games in recent years.

“This is a huge step forward. People have been saying for years that Web3 gaming is the next big thing in the crypto space,” Warwick concludes.

Web3 gaming investors have adopted a more measured approach to backing early-stage studios building blockchain games over the past year. This has been necessitated by the effects of a lengthy cryptocurrency bear market, which has called for greater due diligence from industry venture capitalists.

Magazine: Blockchain games take on the mainstream: Here’s how they can win

Openseason Is a Thrilling Web3 Battle Royale

Neon Machine raises $20M Series A for blockchain-based Call of Duty competitor ‘Shrapnel’

The company claims a cast of employees whose collective entertainment industry resume contains titles such as Halo, Call of Duty, and Westworld.

Web3 gaming developer Neon Machine raised $20 million in series A funding toward the development of its highly-anticipated extraction shooter “Shrapnel.” 

This round follows a $10.5 million seed round completed in June of 2021. It was led by Polychain Capital and included funding from Griffin Gaming Partners, Brevan Howard Digital, Franklin Templeton, IOSG Ventures, and Tess Ventures.

Shrapnel is an ambitious gaming project touted by Neon Machine as a “AAA game” — a non-standard designation used to indicate a video game with top-tier production value, budgeting, and marketing.

According to gameplay footage shown on Neon Machine’s YouTube page and documentation on the game’s website, Shrapnel is a first-person perspective shooter (FPS) featuring multiplayer components. Competition in the game — which currently has yet to enter pre-alpha testing — will purportedly come in the form of “extraction” mechanics requiring the player to escape with any loot they find in game in order to retain those items.

Early gameplay videos show what appears to be a gameplay loop consistent with Call of Duty: Warzone, a popular free-to-play extraction shooter developed by Microsoft’s Activision-Blizzard-King studios.

What separates Shrapnel from similar AAA competition is its reliance on Web3 and blockchain. While other games, such as The Division 2 have mechanics in place where players can “extract” valuable items in order to apply them to their character and profiles, the assets in Shrapnel are connected to the blockchain.

According to the studio, this allows the players full ownership over the assets.

Related: Shrapnel Web3 shooter won’t let US users cash out, thanks to Gensler

Shrapnel will also feature a modding toolset that, theoretically, could allow players or developers to insert other blockchain assets into the game world for players to interact with. This could, hypothetically, create an intriguing scenario for both seasonal competition and tournament play.

The game is slated for early-access testing for paid subscribers in December, according to a press release from Neon Machine. Once the initial evaluation period ends the company intends to launch the game as a free-to-play title “sometime” in 2024.

Beyond the development and launch of Shrapnel, Neon Machine has also said that it intends to eventually license its Web3 developer’s API platform, GameBridge, after the launch.

Openseason Is a Thrilling Web3 Battle Royale

Binance Q3 report appraises crypto market as ‘challenging’ amid high interest rates

The world’s largest cryptocurrency exchange painted a somber picture of the market, with occasional bright spots for individual players.

It’s been a challenging quarter for crypto, Binance has confirmed in its Q3 market pulse report. The market was down in many sectors, the report found, although the entry of institutional players such as Deutsche Bank, Sony and PayPal helped offset some of the pain. 

The global crypto market capitalization was down 8.6% quarter-on-quarter (QoQ) “with the ‘higher for longer’ interest rate rhetoric set to persist.” Fundraising was at its lowest since Q4 2020 and down 21.4% QoQ, with infrastructure doing significantly better than other sectors.

Activity was down slightly on blockchains, with NEAR being the big exception. It saw an increase of about 120% QoQ. NEAR also saw a spike in active addresses that started in August. BNB fell sharply, while Ethereum rose slightly and Solana fell slightly.

Related: Q3 2023 crowned most ‘damaging’ quarter for crypto amid $700M losses: Report

Total value locked (TVL) dropped 13.1% across decentralized finance despite an influx of real-world assets, while liquid staking saw a 10.5% increase. Ethereum was the leading blockchain with 55.1% of TVL, despite an 18.6% decline. Tron’s TVL rose by 17.9% QoQ. Tether (USDT) accounted for 67.2% of the stablecoin market's share.

Nonfungible token (NFT) sales continued their slide. September was the worst month for NFT sales since January 2021 at around $300 million. Their average sale price that month was $38.17, down from a high of $791.84 in August 2021. However, transactions with NFTs were up overall despite a sharp downturn in September.

Gaming tokens led the way in NFT sales, even though they were also the loss leaders in price with a 44.9% decrease QoQ. Less than 28% of Web3 games have gone live. Google’s decision to allow NFTs in the games on its Play Store may give the market new impetus, Binance said. Sweat Economy and SuperWalk have taken the second and third places, respectively, by unique active wallets, showing increased interest in move-to-earn games.

Cryptocurrency price performance in Q3 2023. Source: Binance

Six of the ten top coins saw increases this year. Solana (SOL) had the best showing, up 113.73%, and Ton debuted on the list, down 3.11%. Bitcoin (BTC) is up 63.05% so far, and Ether (ETH) is up 39.9%. BNB (BNB) had lost 12.77% by the end of Q3 2023.

Magazine: Ethereum restaking: Blockchain innovation or dangerous house of cards?

Openseason Is a Thrilling Web3 Battle Royale

Microsoft’s Activision buy may see more metaverse in the office and crypto in gaming

More signs say the acquisition will boost metaverse applications in business than in gaming as CEO Nadella talks about productivity and metaverse enthusiast Kotick leaves Activision.

A lot was said about the metaverse when the Microsoft deal to acquire Activision Blizzard was announced in January 2022. The attention mainly was on business communications, rather than gaming. If public statements and leaked documents are any guide, the Activision deal could promise more for the future of crypto than the metaverse.

The metaverse had high visibility in Microsoft’s announcement of its deal for Activision in January 2002. “This acquisition will accelerate the growth in Microsoft’s gaming business […] and will provide building blocks for the metaverse,” Microsoft said in the first paragraph. Microsoft CEO Satya Nadella said, “Gaming […] will play a key role in the development of metaverse platforms” a few paragraphs later.

Nadella elaborated on his vision for metaverse development in an interview the following month. Nadella told the Financial Times:

“We are building, quite frankly, metaverse applications, if I could call them that. Or experiences in business applications, in productivity tools, and meetings and games — all three on a common platform.”

Nadella’s emphasis on work is telling. He listed four things and referred to them as “all three” – apparently “meetings and games” count as one. Microsoft’s metaverse platform, Mesh, which began previews this month, is positioned as a complement to its Teams business communications platform.

Mesh contains a gaming component too. While promising “you will transform your two-dimensional (2D) meeting into a 3D immersive experience,” it added:

“Play built-in interactive games for team bonding within immersive spaces. To get started, you can see a few designated areas to roast marshmallows, throw beanbags, answer fun icebreaker questions, and more.”

The metaverse went unmentioned in the Microsoft Gaming statements at the beginning and completion of the deal on Oct. 13, and Microsoft Gaming CEO Phil Spencer made it clear later in 2022 that his enthusiasm for it was weaker.

Related: FTC opposes Microsoft’s metaverse-focused Activision Blizzard purchase

Spencer questioned what the metaverse even is in an interview with Bloomberg in August. “My view on Metaverse is that gamers have been in the Metaverse for 30 years,” he said. He said little about the Web3 metaverse except that he was “cautious” about play-to-earn. He was later quoted as calling the metaverse "a poorly built videogame” and saying "Building a metaverse that looks like a meeting room, I just find that's not where I want to spend most of my time."

Activision CEO Bobby Kotick is enthusiastic about the metaverse. He said in 2021, “We're going to get to a place where that original vision that Neil Stephenson had in Snow Crash or what you see in [Ernest Cline’s] Ready Player One is going to start to materialize as something that is very real."

In an interview on CNBC on the day the Activision deal was announced, Kotick and Spencer appeared together on CNBC. Kotick said, “We’re beginning to see what the metaverse will be like, and in that race for the metaverse, it started to become apparent that there were a variety of resources and talent that we needed,” Kotick said. Spencer did not mention the metaverse.

Kotick will remain with Activision through the end of the year.

Spencer may be more bullish on cryptocurrency, however. Leaked internal documents reportedly revealed that Microsoft planned to integrate crypto wallets into Xbox. Spencer downplayed the leak, saying “so much has changed,” but did not deny any of the information. If the plans to incorporate crypto have not changed, they could potentially be expanded throughout the new Microsoft games holdings.

Magazine: Minecraft bans Bitcoin P2E, iPhone 15 & crypto gaming, Formula E: Web3 Gamer

Openseason Is a Thrilling Web3 Battle Royale

AI a powerful tool for devs to change gaming, says former Google gaming head

Ryan Wyatt deciphers the the possibilities for AI to help gamers and game developers achieve.

The world embraced artificial Intelligence (AI), hoping to see it transform complex and day-to-day processes. While generative AI models won millions of users, discussions around the transformative potential of AI in all walks of life became mainstream. 

Today, AI is being tested across all business verticals as entrepreneurs challenge the status quo, streamlining and automating processes in varying industries. This drive also resurrects ecosystems that have lost their vigor over years of trial and error.

In the quest to find the true potential of this technology, humanity continues to infuse AI elements into existing systems in the hopes of outperforming current limitations.

The gaming ecosystem sees AI as a means to supersede incremental upgrades. From reutilizing seasoned hardware to squeezing out the price-performance ratio from the latest graphics processing units (GPUs), the gaming industry sees AI’s potential to redefine how gamers of the future will consume their products.

“AI will be one of the most important tools for game developers to improve their work output and production, and unlock rich and new experiences for gamers,” said Ryan Wyatt, the former global head of gaming partnerships at Google and former head of gaming at YouTube.

Wyatt’s exposure to gaming — on both professional and personal fronts — allowed him a special viewpoint at the intersection of a gamer’s wishful thinking and an entrepreneur’s reality check.

Wyatt garnered over two decades of gaming experience before entering crypto as the CEO of Polygon Labs, eventually retiring as the president to take up an advisory role for the blockchain company.

Speaking to Cointelegraph, Wyatt reveals how AI could potentially transform the gaming ecosystem and what it could mean for the future of blockchain gaming.

Cointelegraph: What is the role of AI in the gaming ecosystem?

Ryan Wyatt: The term “AI in gaming” has been overused to the point of exhaustion. In my opinion, it is simply another powerful tool in the developer’s toolkit, which is already extensive and continues to grow. This expansion of toolsets — AI being one of them — will enable a variety of new gaming experiences that we have never seen before and allow game developers to do more. We often talk about AI as a replacement for the work being done in gaming, but I strongly disagree. I see it as a powerful tool that will allow game teams, both small and large, to do more than they ever could before, which may require human resources to be leveraged differently but not minimize or diminish the importance of the many roles required to make a game. And in return, gamers will get to experience games that were never deemed possible before.

CT: Can AI potentially take up the heavy computational tasks that currently rely solely on GPUs? Do you think AI could allow us to repurpose legacy systems that contribute to e-waste, or is it just wishful thinking?

RW: This is a tough one. I do think it is wishful thinking to assume that AI can repurpose all these legacy systems and reduce e-waste. Based on the track record of how hardware has grown and advanced so much over the last two decades, there’s no indication to believe we’re moving in the right direction here, as we’ve continued to increase e-waste over the last 10 years. From a technology standpoint, we’re constantly evolving, and the necessity and demand to expand on hardware, specifically with the GPU, continues to increase significantly. I believe there will be a number of optimizations that AI can introduce to the problem: offloading more resources to the CPU, optimizing for legacy systems, etc., but I think it’s wishful thinking to assume we can reduce e-waste as we continue to push the limits of technology and hardware to create things that were never imaginable before. This seems like a problem that isn’t going to be meaningfully resolved over the next decade, and, in fact, I anticipate it to get worse before it gets better, with AI exacerbating the issue in a 5–10 year time horizon. 

CT: If AI could be used for graphics optimization, unlimited (free world) map rendering or a storyline that never ends, but you could choose only one, which one would you choose as a gamer, and why?

RW: This is a matter of personal preference, but I hope we see both. I believe that storylines and NPCs [non-player characters] could evolve greatly from where they are today. We have seen amazing and beautiful open worlds expand in parallel with computational and hardware improvements. While not unlimited, expanding worlds have played a meaningful role in games over the last decade.

Recent: FTX’s $3.4B crypto liquidation: What it means for crypto markets

To me, one area that needs to evolve is how we engage with NPCs in games. This has been rather archaic for quite some time and has largely relied on linear lines of pre-programmed communication and dialogue. This is already changing with companies like Inworld AI and the work they are doing; their tech helps a game developer craft unique and memorable AI NPCs with its fully integrated character engine.

Their engine goes beyond large language models (LLMs) by adding configurable safety, knowledge, memory and other controls in place. The characters then have distinct personalities and contextual awareness, which is insane to see from a gamer’s perspective.

We haven’t had these kinds of dialogue interactions inside of games before, so it’s hard to wrap your head around how it will change the industry because it’s just something that was once unfathomable. Once these developer tools are seamlessly integrated into proprietary engines of large AAA publishers, you’ll see a new era of immersive game experiences. I also believe you’ll see a huge burden lift on the game development cycle that will allow for expansive worlds by not just large studios with companies like Kaedim; you effectively reduce all of the hours lost in modeling by simply generating stunning 3D art with nothing more than an image. These are the types of tools that are going to advance and multiply game development and usher us into a new era of gaming.

The interesting thing is the collision of both of these topics over the next decade!

CT: What are your thoughts on blockchain gaming? How did you find it different from traditional/mainstream titles?

Blockchain gaming is another tool in the toolbelt for game developers and gamers to change the way we interact with games. By storing assets and information on a blockchain, which is not owned by any intermediary, we can expand upon value exchange between game developers, users and gamers (peer-to-peer). This is done inefficiently today, and although some examples come close, such as CS:GO, it is still far from perfect.

The entire crypto space is going through a much-needed reset, washing away bad actors, and from the dust, you will see true, well-intended pioneers and innovators emerge. The unfortunate abuse of the financial aspects of crypto has made many game developers, especially in the West, apprehensive about incorporating blockchain technology into their gaming infrastructure stack, which I believe is temporary.

However, in the East, we are seeing top gaming developers (e.g., Square Enix and Nexon) fully commit to blockchain gaming due to the new game mechanics and relationships that can be created between gamers and developers. I fully expect the re-emergence of blockchain conversations being driven by the application layer in 2024 to 2025, which will do a better job of illustrating the power of launching games on blockchain infrastructure stacks, even if only certain aspects of games are built on them. The last three years of crypto have been dominated in conversation at the infrastructure (blockchain) layer and finance (decentralized finance (DeFi) sector, and ironically, the abuse has come from bad actors of centralized platforms (such as FTX) that don’t even embrace the core values of decentralization.

CT: From a gamer’s perspective, what do you think AI can do to help the widespread adoption of blockchain gaming?

RW: I’m not sure if blockchain gaming will become widely adopted anytime soon; we’re still years out from this, and there are great companies that are pushing the envelope here, like Immutable, but I do think that as AI becomes materially indistinguishable from reality, there is value in blockchains holding accountability over the advancement of AI. This is because blockchains are transparent and immutable, meaning that they can be used to track and verify the provenance of AI-generated content. This is important because it will help to ensure that AI is used ethically and responsibly and that it does not create harmful or misleading content.

I am certain that we will see blockchains in the future host authentic and verifiable information in a world where things coming from AI become indistinguishable from reality. This is because blockchains provide a secure and tamper-proof way to store data, which is essential for ensuring the authenticity and reliability of AI-generated content.

CT: Despite the involvement of the people behind mainstream titles, the blockchain gaming industry has not taken off, unlike other crypto sub-ecosystems. What could have been done differently?

RW: I think this is largely misguided due to timing expectations and the underwhelming first iteration of blockchain games. Game development cycles are so long, and the first batch of blockchain games were either rudimentary, rushed to market, had the wrong incentive mechanisms, were not highly produced or had other issues. There also have been blockchain infrastructure woes that have needed time to overcome, [such as] gas costs, difficult user journeys to navigate and other infrastructure challenges that are just now starting to be resolved by layer-1 and layer-2 protocols.

However, I’ve seen a lot of amazing blockchain games in development that will be released in 2024 to 2025. These games will truly explore the uniqueness that blockchain games have to offer. Games are such a monumental lift to create, and the ones that go deep with either small or large teams will ultimately need more time to show their work. There has been an outsized amount of capital deployed into blockchain games, in the several billions of dollars, and we’ve only seen a single-digit percentage of releases from that cohort of investment.

CT: What went wrong with blockchain gaming? Why don’t gamers buy into the idea of play-to-earn?

Play-to-earn as a philosophy isn’t that crazy. Game developers are always looking to reward gamers for spending more time in their game because longer session times equate to more value, which is captured by the game developer. So, conceptually, this idea of putting time into a game and being rewarded for it isn’t a new game mechanic.

Play-to-earn in blockchain games tries to expand upon this concept of value exchange from developer to player.

Magazine: Blockchain detectives: Mt. Gox collapse saw birth of Chainalysis

However, the economies are really difficult to balance when you don’t have the autonomy over every aspect of them due to the nature of them being decentralized. Ultimately, this has either led to pure abuse of the category, unfortunate attempts to do right and fail or will need more tinkering to ultimately find the right token and economic strategy.

CT: Speaking from a different angle, what benefit could AI and blockchain bring to mainstream gaming? What could compel developers to adopt and infuse the tech into their existing gameplay?

RW: There is certainly a chicken-and-egg issue here. Game developers need to push the limits of what these technologies can do, learn from it, iterate on it and then showcase it to gamers to see if this is what they truly want. But at the end of the day, the large games continue to dominate viewership on YouTube and Twitch.

Steam’s top games, such as DotA and CS, have remained juggernauts, and breakout hits like Minecraft and Roblox are generational unicorns. Both of these games took over a decade to materialize into what we know them to be today. In order to achieve mass adoption, you will need to see these games permeated with the technology. I believe that both of these technologies — AI and blockchain — will have breakout moments from native app developers and indie game devs. However, for true mass adoption, larger players will inevitably need to incorporate the technology.

Disclaimer: Wyatt is an angel investor in many AI, Gaming and blockchain companies, including Immutable and Kaedim, both of which are mentioned in his responses.

Collect this article as an NFT to preserve this moment in history and show your support for independent journalism in the crypto space.

Openseason Is a Thrilling Web3 Battle Royale

Saudi Arabia looks to blockchain gaming and Web3 to diversify economy

The kingdom is currently diversifying its economy away from oil and turning to new opportunities, such as gaming and Web3.

Saudi Arabia has ramped up its economic diversification efforts driven by its ambitious Vision 2030. 

In a bid to diversify its economy away from a dependence on oil, the kingdom has embraced emerging technologies, such as blockchain and artificial intelligence (AI), and tapped into booming markets like gaming.

But while the country has yet to leave a significant mark in the global game and AI development, the ripples of its investments in the gaming sector could extend far beyond — at least, that’s what Web3 experts say.

“Based on our work and communications that we have, Saudi [Arabia] is very, very interested in Web3,” Animoca Brands co-founder Yat Siu told Cointelegraph.

Given the kingdom’s partnerships with entities such as The Sandbox and even Animoca, Siu sees that there’s an effort from Saudi to venture into the new iteration of the internet. The executive said:

“I think Saudi [Arabia] understands the principle that Web3 gaming or blockchain gaming — the one that we actually prove the owner assets — is going to be the future of gaming.”

Thanks to the interest of its young, tech-savvy population, Saudi Arabia, along with the United Arab Emirates, is driving the growth of the Middle East’s gaming market. According to a Boston Consulting Group report, the kingdom represents 45% of the sector in the region, with a value of more than $1.8 billion. It also boasts one of the largest game revenues in the area, according to game content studio Allcorrect.

In 2017, the kingdom established the Saudi Esports Federation to regulate and develop the country’s gaming industry.

Recent: Ron DeSantis’ falling polls: Could crypto lose its candidate?

Bloomberg reported in April that Saudi Arabia, through its Public Investment Fund, invested $38 billion in the sector as it looks to become a global gaming hub.

Although the Saudi government understands the “high-level concept” of Web3, its potential, and how it can align with esports — where teams can own stakes in games they play — Siu said it remains unclear what its integrations to gaming would be due to the absence of clear rules on cryptocurrency and other virtual assets:

“Cryptocurrency is something that is still to be explored. It’s being investigated. I think [Saudi Arabia is] quite forward about how to deal with it. But they haven’t come up with anything yet.” 

“In places like Hong Kong, Japan and the UAE, there’s much more clarity as to what you can do with crypto and Web3. You can map out a strategy,” Siu added.

While it remains to be seen what Saudi Arabia’s Web3 gaming applications would look like, Siu noted that the kingdom is looking at other markets and learning.

“That’s why they’re talking to us. Because they want to know what the best practices are and how they can learn,” the executive explained. “There are very few places in the world that we’ve seen such a hunger and desire to sort of be at the cutting edge.”

“You can feel sort of the desire to have progress and to lead in Saudi Arabia. I think that’s kind of unique,” Siu added.

How gaming can spur Web3 adoption

While pushback from the traditional gaming community and developers persists, Siu claims a successful conversion of users into Web3, whether it’s in gaming or not, should come with financial literacy.

“You can’t really be a true Web3 user if you don’t have at least a certain level of financial literacy that goes above and beyond having a bank account,” Siu said.

Gamers in Saudi Arabia. Source: Allcorrect game content studio

The Animoca co-founder claimed that most Web2 users are not capital investors because they’re mostly labor people compared to Web3 people who understand investing.

“What we found is that the path to Web3 mass adoption isn’t giving [Web2 users] just a wallet. That’s actually the easiest part. The harder part is how to make them aware that what they now have is an asset that has potential value, and it could do things and has different network effects that need to be maintained as real value.”

Meanwhile, Mythical Games CEO John Linden told Cointelegraph that he already sees Web3 adoption in the gaming sector, albeit at a slower pace.

“I think we’re seeing some [adoption] already. We’re seeing people that they’re introducing the [Web3] concept. They do understand the concept of buying and selling assets,” Linden said.

Magazine: NFT collapse and monster egos feature in new Murakami exhibition

The gaming industry veteran pointed out that Web3 should enhance user experience and not just give them the means to generate income:

“[Web3 gaming developers] have to focus on new game models. When you start doing that, it introduces creator economy, digital supply chain, ownership of guilds and the ability to come up with your own theory within the game itself.”

“Those are principles I think gamers will attach to,” Linden added.

The Mythical Games CEO projects that the Web3 gaming segment could onboard 50 to 100 million players in the next two years, with their own titles targeting 10 million by the end of 2023.

Openseason Is a Thrilling Web3 Battle Royale

Google will allow ads for NFT games starting September 15

The new updates to the cryptocurrency ads policy allows for NFT gaming ads provided the games and ads don’t promote gambling.

Google has updated its cryptocurrency advertising policy to allow for blockchain-based NFT gaming advertisements as long as they don’t promote gambling or gambling services. 

According to a blog post from Google, the new changes will go into effect starting Sep. 15 and will be restricted only to games that meet certain criteria:

“NFT games that allow players to purchase in-game items, like virtual apparel for a player’s characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user’s experience or aid users in advancing the game.”

Advertisements for games allowing players to wager or stake NFTs against other players or for rewards including cryptocurrencies and other NFTS would continue to be banned under the new policy. NFT casino games and any other social betting paradigm that allows players to wager or play for real-world prizes such as NFTs, cash, or cryptocurrency would also continue to be banned.

To run ads that promote gambling-related content that integrate NFTs, developers and publishers will need to “comply with the Gambling and games policy and receive the proper Google Ads certification.”

As Cointelegraph reported in March of 2018, Google previously banned all cryptocurrency-related advertising across its platforms. Google gave no indication whether the ban would be permanent or reviewable at a later date.

Related: Google updates service policies to comply with EU regulations

Scott Spencer, the Director of Sustainable Ads at Google at the time, stated that the company had “seen enough consumer harm or potential for consumer harm” that it would continue to approach cryptocurrency related ads with “extreme caution.”

In June of 2021 Google softened the ban to allow some companies creating “cryptocurrency exchanges and wallets targeting the United States” to advertise on the platform provided the companies were registered with FinCEN as a Money Services Business or a federal or state-chartered bank entity.

Openseason Is a Thrilling Web3 Battle Royale

How can the synergy of AI and blockchain disrupt the music industry?

While AI-generated songs are flooding the music market, blockchain technology can ensure transparency and ethical standards are maintained within the industry.

The synergy of AI and blockchain can revolutionize the music industry by enhancing artists' creative capabilities while preserving transparency and fair revenue distribution among creators. 

AI is increasingly being used as a tool for creating new songs or imitating existing music content.  That is why distinguishing human-generated music from AI-generated content is becoming increasingly difficult. 

Moreover, AI content is often trained on pre-existing content mostly without its original creators' knowledge or consent, creating a number of ethical and legal issues, for which there are no clear-cut solutions currently given the rapid evolution of the technology.

“Because of how the generative AI works, you can't really tell what has gone into it and how that results in what comes out,” Hanna Kahlert, analyst at MIDia Research, told Cointelegraph.

"The problems that this poses is misinformation and deep-fakes, just a lack of trust in what you can see on the Internet,” she noted. 

According to Kahlert, blockchain technology can provide a solution to these issues by tracking the provenance of specific music content, making sure copyrights are respected and artists receive their fair compensation.

Moreover, blockchain technology can make the relationship between artists and fans more direct, bypassing middlemen like labels and centralized streaming services such as Spotify.

To find out more about the possible synergies of AI and blockchain technology in the music industry, don’t miss the latest Cointelegraph Report on our YouTube channel and don’t forget to subscribe.

Magazine: Tokenizing music royalties as NFTs could help the next Taylor Swift

Openseason Is a Thrilling Web3 Battle Royale