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Nifty News: Nike unveils NFT platform, Steve Jobs’ sandals sell for $200K and more

A one-of-a-kind NFT of the Birkenstocks sandals worn by Apple co-founder Steve Jobs at various times during his life has sold for over $200,000.

Nike’s Dot Swoosh platform lands

Footwear and apparel giant Nike has unveiled its latest foray into the nonfungible token (NFT) and metaverse space with the launch of an NFT marketplace named .Swoosh.

While .Swoosh is still in the beta phase, Nike announced that its “first digital collection” is set to launch on the Web3 platform in 2023, with the rest of 2022 devoted to growing the platform and user base.

Among the “virtual creations” to become available next year are digital sneakers, apparel, accessories and other collectibles. In addition, some will unlock benefits such as access to real-life products and events.

Following the first collection drop, members can enter a community challenge to win the opportunity to co-create a virtual product with Nike.

According to Nike, the winners of the challenge can earn an undisclosed amount of royalties on the virtual product they help co-create.

Ron Faris, general manager of Nike Virtual Studios, said .Swoosh offers a “gateway into a new digital arena,” while the Twitter post from Nike said the platform would help “onboard the next millions” into the “wonderful world of web3 and digital assets.”

“We are shaping a marketplace of the future with an accessible platform for the web3-curious,” he added.

In 2021, Nike entered the metaverse game through the acquisition of virtual sneakers and collectibles brand RTFKT. It also launched the virtual world Nikeland.

.SWOOSH uses similar tools and technologies but all three are different projects for the company.

Steve Jobs NFT sandals go under the hammer

A one-of-a-kind NFT of the Birkenstocks sandals worn by Apple co-founder Steve Jobs at various times during his life has sold for $218,750 at an auction.

Steve Jobs sandals, complete with imprints of his feet. Source: Julien's Auctions

Julien’s Auctions ran the auction from Nov. 11 to Nov. 13, with 19 people overall trying to claim the footwear with offers ranging from $15,000 to $175,000.

Included in the deal was an NFT featuring a 360° digital representation of Steve Jobs sandals, which was minted on the Polygon blockchain.

The NFT is a 1-of-1 edition and included the physical sandals, with the “imprint of Steve Jobs’ feet.” It also came with a hard case for storage and transport and a Jean Pigozzi book titled The 213 Most Important Men in My Life.

Initially, the sandals and NFT were projected to fetch between $60,000 and $80,000, but after 19 bids, the sandals ended up going for $218,750. The new owner of the sandal NFT has not been publically disclosed.

Jobs and Steve Wozniak co-founded Apple in 1976. Jobs died of pancreatic cancer in 2011.

First airport metaverse takes flight in India 

Bangalore International Airport has launched Metaport, a metaverse airport built on the Polygon blockchain. 

Inaugurated by Indian Prime Minister Narendra Modi on Nov. 11, the metaverse features a virtual reproduction of Terminal 2 at Bangalore International Airport and allows users to network with other travelers, access entertainment and go shopping in the digital space.

Arpit Sharma, vice president of enterprises at Polygon, posted a Nov. 12 video of Metaport in action.

In the video, a user logs into the Metaverse airport, customizes their avatar’s appearance and clothing and then wanders around the virtual space.

The avatar interacts with several other users through a text-based chat, goes on an art tour and gets the chance to purchase digital items before a boarding call prompts the user to leave the metaverse. 

The project is the result of a joint venture between Bangalore International Airport, Polygon, Intel and Amazon Web Services and is being called the first metaverse airport in the world by its creators.

2022 FIFA World Cup NFTs kicking off 

The 2022 FIFA World Cup is rapidly approaching its Nov. 20 kickoff in Qatar and in the leadup, several companies have been releasing NFT collections and announcing Web3 games for the event. 

Sportswear manufacturer Adidas posted a Nov. 14 promotional trailer for the World Cup featuring its Bored Ape Yacht Club (BAYC) character Indigo Herz alongside Lionel Messi and other players. 

Herz was on a cereal box of “Indigoooooals.”

The footwear giant purchased Indigo Herz, or BAYC #8774, on Sept. 17, 2021, for 46 Ether (ETH) — worth approximately $58,500 at the time.

Yuga Labs grants holders full intellectual property rights to use the characters for commercial endeavors.

Related: Wuhan omits NFTs from metaverse plan amid regulatory uncertainty in China

Earlier this month, major credit card company Visa released five soccer-themed NFTs for auction on Nov. 1 featuring World Cup goals of famous players. The auction lasted until Nov. 8, with all proceeds donated to a United Kingdom-based charity.

The payments company is also giving fans a chance to create their own NFTs on a digital pitch at the FIFA Fan Festival, which will launch during the World Cup.

On Oct. 14, Budweiser partnered with FIFA to release a live scoreboard NFT collection called Budverse X World Cup.

According to the OpenSea description, once users mint their world cup team, the NFT will follow and track the progress throughout the FIFA World Cup.

Meanwhile, FIFA announced on Nov. 9 they will have at least four Web3 games that fans can play while at the World Cup.

More Nifty News:

NFT marketplace OpenSea announced it will continue to enforce royalties across all collections going forward, following an outcry from creators for considering otherwise.

Web3 technology has opened a whole new frontier for musicians, but the head of IP at Animal Concerts metaverse platform says onboarding someone like Snoop who is active in the space is very different from “artists who don’t typically keep up with the Web3 ecosystem.”

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Nifty News: Rumors of new Yuga Labs collection quashed, Budweiser celebrates the Merge and more…

Yuga Labs was said to be looking at raising around $50 million from the sale of 100,000 tokenized land plots, but the firm’s co-founder says it's all “fake news.”

Yuga Labs co-founder Greg Solana (Garga.eth) has shot down rumors that the Bored Ape Yacht Club (BAYC) creators have plans to launch a new NFT collection dubbed “Mecha Apes” by the end of the year.

The rumors started swirling after Protos claimed to have obtained leaked documents detailing that Yuga Labs was looking at raising around $50 million from the sale of 100,000 tokenized land plots.

After the news was reported via various outlets online, Garga.eth noted it was all “fake news” via Twitter on Sept. 16.

While the rumors have been quashed, given that Yuga Labs has hit the ball out of the park with each project it's launched so far, and that it has outlined a broad vision for its Metaverse, another NFT project from them in the future doesn’t seem like such a stretch.

Ultimately, Yuga Labs hopes to create an interoperable Metaverse ecosystem in Otherside that includes a virtual place for people to socialize, a host of game modes with Play-to-Earn aspects, and a hub for users to receive key education on blockchain, NFTs and the Metaverse.

Yuga Labs is valued at around a whopping $4 billion, and to date the BAYC NFTs have generated more than $2.4 billion worth of sales, while Otherdeed NFTs for the Otherside Metaverse have fetched more than $1 billion.

Budweiser shares a toast to the Merge

Beloved beer manufacturer Budweiser has teased a limited run of beer cans featuring the firm’s Beer.eth Ethereum Name Service domain name following the Merge.

Sharing a photo of a Budweiser can featuring “Beer.eth, king of NFTs” in the center on Sept. 16, the firm Tweeted that “This Bud’s for the Merge.”

While the firm didn’t provide any further details on the cans, it initially created a select number for its NFT Beer Fest event in March.

Questioned by people how they could get their hands on the special cans, the beer maker teased that they “might just make another appearance.”

The firm initially purchased the Beer.eth domain for almost $100,000 in August 2021, and has continued to stay involved with the sector since, teaming up with NFT horse racing game Zed Run earlier this year to create Budweiser brands race tracks and horses.

NFT minted on last Ethereum PoW block

According to data from Etherscan, someone managed to mint an NFT on the final Ethereum Proof-of-Work (PoW) block before the network switched over to PoS.

The NFT in question was a VanityBlock token in which the user paid 30.2 Ether (ETH) and a 1.3 ETH gas fee to mint, worth roughly $46,500 at the time of writing.

The NFT has since been put up for sale on OpenSea, and currently has a highest offer of 10 Wrapped ETH (WETH) worth around $14,700.

VanityBlocks offers buyers a chance to own a full tokenized block on Ethereum, as it publishes transactional data onto an entire block. There are just 18 of these NFTs listed on OpenSea, with prices starting at around 1.1 ETH.

Despite the current bear market, the lack of bidding action seems surprising given the rarity of this specific NFT which caps off the end of Ethereum’s PoW history.

Related: Ethereum community wastes no time minting PoS NFTs right after the Merge

Funko utilizing to NFTs to make revenue pop: CEO

Andrew Perlmutter, CEO of collectible figure behemoth Funko has outlined that the firm has gotten behind NFTs to meet demand from younger collectors who value digital goods and assets.

So far, the firm has released several Funko Pop NFT drops featuring beloved characters from franchises such as Avatar, Hey Arnold and the Teenage Mutant Ninja Turtles.

While Perlmutter admitted to Investors.com on Sept. 15 that he’s not well versed in NFTs and blockchain, he understands that the youth is fully engulfed in the digital sphere.

"My kids always want the latest Fortnite avatar skin or gun," he said, adding that "so the way they view digital assets is different from how we dinosaurs view them."

"We knew that it just made sense for our brand to be in the NFT business… It's people collecting digital assets," Perlmutter concluded.

Other Nifty News:

On Tuesday, popular NFT project Doodles announced that it had raised $54 million at a $704 million valuation in a funding round led by Seven Seven Six, with participation from 10T Holdings, Acrew Capital and FTX Ventures.

Solana-based NFT marketplace Magic Eden has fended off some community backlash following the launch of MetaShield, its new enforcement tool aimed at deterring NFT buyers who bypass creator royalties.

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Funko Plans to Launch Jay and Silent Bob NFT Collection via the Digital Collectibles Platform Droppp

Funko Plans to Launch Jay and Silent Bob NFT Collection via the Digital Collectibles Platform DropppThree months ago, Funko Inc., disclosed that it was entering the non-fungible token (NFT) industry when it announced it acquired a majority ownership stake in the NFT startup Tokenwave. At the time, Funko’s CEO Brian Mariotti explained that “Funko Pop digital NFTs” have the potential to be a “game-changer.” On Friday, Funko announced the company […]

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Beer, gambling and crypto: Budweiser races into Zed Run’s NFT games

The duo will launch a Budweiser-themed race track, Budweiser NFT passes, racing prize pools starting at $45,000 and three tiers of airdropped Clydesdale NFT skins that are usable in Zed Run.

Popular beer manufacturer Budweiser has teamed up with Zed Run to deploy tokenized Clydesdale draught horses in its virtual NFT-based horse racing and wagering game.

The latest move from Budweiser adds to the $120,000 it spent on NFT fan art and the purchase of the Beer.eth domain name it purchased via the Ethereum Name Service in August 2021.

Zed Run was founded by Sydney-based Virtually Human Studio in early 2019 and its racing horse NFTs initially went for around $30 to $80 and mint but have since gone on to be highly sought after assets that trade for thousands on secondary markets. One user sold a single race horse for as high as $125,000 in April 2021.

As part of the deal with Zed Run, the duo will launch a Budweiser-themed race track, Budweiser NFT passes, prize pools for Bud-sponsored virtual horse races starting at $45,000 and three tiers of airdropped Clydesdale NFT skins that are usable in Zed Run.

Budweiser Clydesdale NFT: Zed Run

The Budweiser Clydesdales are a well-known group of horses used for company promos and commercials, with the beer makers being a major sponsor of horse racing events across the globe.

There will be 2,500 Budweiser Pass NFTs in total that will go up for sale (to users aged 21 and over) for a maximum of 24 hours starting on June 10. The NFTs will cost $225 a pop plus gas fees.

Zed Run will host two Budweiser Racing Challenges in July and September which both have prize pools of $45,000, while there will also be a $95,000 tournament in December that also offers the chance to win a year’s supply of Budweiser beer.

Hodler’s of the NFTs will be airdropped Cyldesdale skins NFTs in July that can be used to spice up existing racehorse NFTs from the game, while they will also receive Budweiser t-shirt wearables that can be worn by avatars in the Decentraland Metaverse, where Zed Run’s virtual headquarters are located.

The duo is rolling out three different versions of the horse racing skins NFT in varying quantities: 1,600 Classic Clydesdales, 800 Bud Bottle Clydesdales, and 100 Gold Clydesdales.

After all of the racing tournaments have been completed, the project is also offering rewards to anyone who burns their Budweiser pass NFT, however the specifics have not been revealed yet.

Spencer Gordon, the vice president of consumer connections at Budweiser’s beer producer AB InBev, noted that the move marks “an example of how we’re constantly innovating and leveraging new technologies, like NFTs, to create memorable experiences for fans and bolster our brand.”

Related: $72M Illuvium NFT Land Dutch auction saves buyers thousands on gas fees

Zed Run also enables users to bet on virtual races, trade NFTs and breed new tokenized racehorses via mating stallions or colts with fillies and mares.

In July last year, the project raised $20 million worth of Series A funding in a round that was backed by Red Beard Ventures and crypto venture capital giant Andreessen Horowitz (a16z).

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Universal Music Group Partners With Curio — Entertainment Giant Plans to Use NFT Platform for Labels, Recording Artists

Universal Music Group Partners With Curio — Entertainment Giant Plans to Use NFT Platform for Labels, Recording ArtistsThe multinational music corporation  Universal Music Group (UMG) announced the company has partnered with the non-fungible token (NFT) platform Curio on Thursday. UMG says Curio will be a “dedicated global outlet for future officially licensed NFT projects” for the company’s labels and recording artists worldwide. Curio Platform Will Be Universal Music Group’s Dedicated Global Outlet […]

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Foam Shoe Giant Crocs Files NFT and Digital Collectibles Trademark Application

Foam Shoe Giant Crocs Files NFT and Digital Collectibles Trademark ApplicationAccording to a recent trademark application, Crocs, the American shoe company based in Colorado may be delving into the world of non-fungible tokens (NFTs). Since 2004, Crocs has sold 300 million pairs of foam clog shoes and the application describes a protocol that can manage and store digital collectibles. Crocs Trademark Filing Describes ‘Downloadable Virtual […]

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Pepsi-Cola Celebrates the Soft Drink’s Birth Year With 1,893 Generative NFTs

Pepsi-Cola Celebrates the Soft Drink’s Birth Year With 1,893 Generative NFTsThe carbonated soft drink manufacturer Pepsi has revealed the company is stepping into the world of blockchain with its first collection of non-fungible token (NFT) assets. Pepsi introduced the “Pepsi Mic Drop” genesis NFT collection on Thursday, which features 1,893 generative NFTs on the Ethereum blockchain. Pepsi aims to create a real-time community of NFT […]

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Budweiser Launches 1,936 NFT Cans, Bud-Themed Marketplace Gets Bogged Down With Traffic

Budweiser Launches 1,936 NFT Cans, Bud-Themed Marketplace Gets Bogged Down With TrafficThe popular American-style pale lager produced by Anheuser-Busch, Budweiser announced on November 29, that the firm planned to issue a series of 1,936 non-fungible token (NFT) collectibles. Following the Bud-themed NFT market launch, the web portal experiences some hiccups. Budweiser Issues NFT Beer Can Collection — NFT Cans Give Access to the ‘Budverse’ At the […]

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Budweiser Purchases Rocket NFT — ‘King of Beers’ Buys Beer.eth ENS Name for $96K

Budweiser Purchases Rocket NFT — ‘King of Beers’ Buys Beer.eth ENS Name for KA variety of well-known brand names have joined the cryptocurrency space and the budding non-fungible token (NFT) ecosystem. Now the Anheuser-Busch brand Budweiser has jumped into the NFT game by purchasing an NFT on Opensea for 8 ether ($25.7K). Moreover, Budweiser also owns the domain name “beer.eth” after the firm purchased the name for 30 […]

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security

Forget Lambos, NFTs are the new crypto status symbol

NFTs continue to dominate the crypto conversation, with PNGs on social media profile pictures becoming the new hype.

Not so many years ago, Lamborghinis were the main “flex” for crypto “moon-boys” as token prices reached astronomic valuations. Several high-profile cryptocurrency proponents made it a habit of arriving at conferences behind the wheels of exotic supercars and “when Lambo” was a popular refrain in the industry.

These days, nonfungible tokens (NFT) are arguably the main topic of conversation in the crypto space, and ownership of expensive PNGs to be displayed on social media profile pictures is the new status symbol for the “cryptorati.”

Tweeting on Thursday, Chinese crypto journalist Colin Wu reported that internet bigwigs in the country are among some of the latest to join the NFT hype. Cai Wensheng, founder of smartphone maker and photo touch-up app Meitu, has reportedly purchased CryptoPunk #8236 for 125 Ether (ETH) — about $387,000.

Indeed, CryptoPunks, perhaps the most popular NFT collection in the market, has been gaining even greater popularity even outside the crypto space. As previously reported by Cointelegraph, card payments giant Visa recently purchased CryptoPunk #7610 for about $150,000.

Related: Facebook ‘definitely looking’ at NFTs, says exec

Budweiser also recently purchased a $120,000 fan art as well as the Beer.eth domain in what appears to be a growing appeal for NFTs. Social media giant Facebook has also said that is “definitely looking” at NFTs as part of the development of its crypto wallet product, Novi.

As of mid-August, popular NFT marketplace OpenSea recorded an over 76,000% year-to-date increase in trading volume amid the current NFT hype. Play-to-earn NFT games like Axie Infinity are on a tear in terms of metrics such as internet traffic and governance token price.

Warnings of a possible bubble for NFTs are also beginning to make the rounds, with critics saying the current hype is unsustainable. On the other side of the argument, proponents say NFTs could be to Web 3.0 what social media and e-commerce have been for Web 2.0.

Hong Kong ETFs begin trading, issuers unfazed if US declares ETH a security