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Aussie crypto exchange kicks off US expansion despite ‘regulatory risk’

“Where other exchanges see regulatory risk, we see opportunity,” said Coinjar CEO and co-founder Asher Tan in a recent interview.

Australian crypto exchange Coinjar is seeking to put its boots on the ground in the United States, with its CEO seemingly unfazed by the market's “regulatory risk."

In an interview with The Australian on May 1, Coinjar CEO and co-founder Asher Tan said he saw opportunity despite a recent wave of U.S. crypto firms sounding alarm bells over the government’s approach to regulation.

“Where other exchanges see regulatory risk, we see opportunity,” he said, adding:

“We’ve always understood that regulation has a key role to play in crypto’s future and we believe the American market will reward an exchange with our unparalleled compliance bona fides.”

Coinjar is based in Melbourne and was founded in late 2013. It was one of the earliest exchanges to hit the market in Australia and also secured a license to operate in the United Kingdom in September 2021. It is reported to have around 500,000 customers across the two countries.

Coinjar CEO Asher Tan. Source: Twitter

Coinjar kicked off its U.S. expansion plans in May by listing a single open role for an anti-money laundering (AML) compliance officer.

“CoinJar is expanding to the US, and we are seeking an AML Compliance Officer. The successful candidate will report to the Head of Legal & Compliance and the Board, take ownership of applicable programs and policies, including the AML/OFAC Program, and implement processes to ensure adherence to them,” the job listing reads.

Tan suggested that Coinjar’s focus on regulatory compliance will be key to thriving in a difficult environment like the United States.

“Licensing is done at a state level in the US, so we will be gradually adding states until we can get close to full coverage of states,” he said, adding that “while not every company is able or willing to satisfy this criteria, CoinJar believes we’re well suited to take on this challenge.”

Related: On the shutdown of Bittrex in the US and SEC actions — Bittrex Global CEO at Consensus 2023

While the idea sounds good in theory, U.S. exchanges such as Coinbase provide an example of the potential roadblocks that Coinjar could face.

Coinbase has claimed on several occasions that it has actively sought to engage in dialogues with the Securities and Exchange Commision (SEC) in the name of compliance, but has ultimately had those efforts thrown back in its face.

The SEC slapped Coinbase with a Wells notice on March 22, essentially threatening legal action over some of the firm’s offerings, which it asserts are violating securities law. Coinbase however, has argued that it already disclosed such an offering to the SEC prior to getting the greenlight to go public.

In response, Coinbase has since filed a petition in federal court requesting the SEC to propose and adopt clearer regulatory guidelines for the cryptocurrency industry in the U.S.

“We are literally sitting up here on stage asking for regulation, asking for rules, asking for a framework that makes sense for our particular technology so that we can be registered,” Coinbase Chief Legal Officer Paul Grewal said at Consensus 2023 on April 27.

Magazine: Crypto regulation — Does SEC Chair Gary Gensler have the final say?

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1M Aussies will enter crypto over the next 12 months — Swyftx survey

The findings come from the Annual Australian Crypto Survey, commissioned by Australian crypto exchange Swyftx.

Approximately one million Australians will purchase cryptocurrency for the first time over the next 12 months — bringing total crypto ownership in the country to over five million — according to a newly released survey.

The findings came from the second Annual Australian Crypto Survey by Australian crypto exchange Swyftx, which was conducted by research firm YouGov.

The survey questioned 2,609 Australians over 18 years of age in early July, with 548 of the survey sample identified as current holders of cryptocurrency.

The report stated that despite the current “Crypto Winter” which has seen approximately $2 trillion in assets wiped from the digital assets market over the course of the last year, Australian crypto ownership has grown 4% year-on-year, reaching 21% in 2022.

According to the report, this figure is set to increase by another one million new crypto owners in 2023, while at least one-quarter of Australians are planning to buy crypto over the next 12 months, with Millenials, Gen Zers, Aussie parents, and those in full-time work most likely to buy. 

Source: Annual Australian Crypto Survey, Swyftx

This finding is broadly in line with recent data from a bitcoin processor suggesting the crypto winter isn’t holding back widespread adoption and comments from crypto exchange CoinJar’s head of content Luke Ryan claiming that sports sponsorship is helping legitimize crypto in Australia.

Commenting on the bullish figures for crypto adoption and ownership, Swyftx’s Head of Strategic Partnerships, Tommy Honan told Cointelegraph: 

“On the basis of current growth trajectories in the use of digital assets, we expect half of the adults under 50 in Australia to own or have owned crypto within the next one to two years.”

However, Honan said there were also a lot of variables that make forecasting adoption "fiendishly difficult," adding: 

"The expectation is that we’ll see crypto move into the regulated space next year and, all other things being equal, you’d expect that to trigger growth in adoption, but it isn’t a given."

Honan said the rate of adoption may slow over the next 12 months before recovering again as market conditions improve.

“The bear market has knocked confidence [...] Confidence can take the stairs up and the lifts down, so we are going to have to wait and see how quickly the market takes to stabilize," he noted. 

According to the survey, lack of sound regulation was revealed as the biggest deterrent to investing in crypto for those who have not yet done so, along with a lack of knowledge about how crypto works, and overall market volatility.

Related: Institutional investors headed for a tipping point on crypto — Apollo Capital

This finding is reinforced by recent comments from the former head of risk at Credit Suisse CK Zheng, who believes the next crypto bull run will be a result of “regulatory clarity” in the United States.

In a comment to Cointelegraph Swyftx co-CEO Ryan Parsons said the report shows there's clear demand among Australians to purchase and use crypto, but that a "material factor" for crypto hesitancy remains regulation. 

"The drumbeat for defined rules is growing and it will continue to grow if adoption of digital assets increases at its current rate. As this report shows, there’s clear demand among Australians to purchase and use crypto. It is imperative we meet this demand responsibly."

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Sports sponsorship is helping legitimize crypto in Australia — Coinjar exec

Luke Ryan of CoinJar says sporting partnerships “helps shift the image of crypto away from the idea that it’s only there as speculative mania.”

The sponsorship of high-profile sports and teams may be key to legitimizing the crypto industry to the general masses, according to Luke Ryan, Head of Content at Australian crypto exchange CoinJar.

In May 2021, the exchange became the first crypto company in Australia to sponsor an Australian Football League (AFL) club by partnering with the Melbourne Demons.

Speaking to Cointelegraph at the Australian Crypto Convention on Sept. 18, Ryan remarked the AFL partnership changed the discussion around cryptocurrency in the country and that “it gives cryptocurrency a bigger sense of permanence.”

“Perhaps prior to this real punch into the sporting mainstream it was very easy for a lot of people to think ‘oh, this cryptocurrency thing, it's going to fade away, or it has already faded away,’” he said.

“There's a real declaration of intent by the industry, not necessarily about ‘we sponsor this team, and then we got X number of new users’, it's more about we sponsor this team because we want to show the world we’re companies with consequences, with plans and long term visions, and a way of showing that is to align ourselves with a really established presence.”

Ryan believes sports partnerships also give the opportunity for crypto companies to break new ground in terms of their user base and adoption.

He noted that part of what drew CoinJar to partner with an AFL team was the idea of promoting crypto and the exchange “outside of the established true believers who already have their favored platforms.”

“At a certain point, you're all just hacking into the same market,” he added.

“It's a real ongoing question for cryptocurrency as a whole, how do we move out from this 5 to 10% that we now talk to, to the 20 to 50%, and we've started to think a bit more about what it might look like to start getting more actively involved in sponsorship.”

The partnership between CoinJar and the Melbourne Demons has also meant other teams and the AFL itself have learned more about crypto, which Ryan supposes has made the asset more normalized to the organization.

“It’s meant they’ve had the space to ask questions and look into it a bit more and be like ‘ah, that’s quite interesting, we could really use that to better create a relationship with the fans.’”

“I think it's leading to a much more open attitude towards things like non-fungible tokens (NFTs) and how they can be harnessed, it's all still primordial in the AFL sphere, but I certainly know there are very active discussions the AFL has got going.”

Related: 3 barriers preventing Web3 mass adoption — Trust Wallet CEO

Ryan says the speculative nature of crypto is “undeniably what has gotten a lot of people into it” but isn’t what will make for a sustainable future entity. He added that “at some point, there has to be this transition towards actual products that people want to use.”

The AFL first 3,800 strong NFT collection in August sold out in under 12 hours raising an estimated $130,000 or more USD Coin (USDC). The AFL has already stated plans to expand its crypto offering to game day events, tickets and the chance to meet players in the Metaverse.

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Aussie crypto exchange CoinJar partners with Mastercard for crypto cards

CoinJar Card will be made available through digital and physical cards and currently supports fiat-like transactions for 30 cryptocurrencies.

Mastercard has been making headlines consistently as it ramps up efforts to offer crypto services across the globe. In the latest partnership with CoinJar, Mastercard will enable the Australian market to spend cryptocurrencies within its fiat infrastructure. CoinJar’s blog post highlighted that the newly launched CoinJar Card will allow users to make purchases in crypto, “wherever Mastercard is accepted.”

The CoinJar Card will be made available for users through digital and physical cards and Apple Pay and Google Pay integration. According to the official announcement, the card supports 30 cryptocurrencies, including prominent ones such as Bitcoin (BTC), Ethereum (ETH) and XRP

After users choose their preferred cryptocurrency for payment, CoinJar will convert the crypto into Australian dollars before making the transaction. The company’s announcement highlights having “no ongoing fees and a low 1% conversion rate – returned to customers via an in-house rewards program.” CoinJar CEO Asher Tan said the new partnership gives users day-to-day crypto functionality.

CoinJar’s partnership with Mastercard may seem like a comeback given that the Australia-based crypto exchange had to shift to the UK back in 2014 as a move against avoiding Australia’s crypto taxes. Users can procure the CoinJar Card only from the company’s in-house app, which has seemingly updated its “Terms of Service to include CoinJar Card and a new complaints process.”

Related: Mastercard’s latest partnership to help banks distribute crypto cards

Mastercard recently announced a partnership with a group of crypto businesses to help simplify cryptocurrency-to-fiat conversions. By involving Circle, Paxos, Evolve Bank & Trust, Metropolitan Commercial Bank, Uphold, BitPay, Apto Payments, i2c Inc. and Galileo Financial Technologies, Mastercard intends to allow exposure to cryptocurrency for its users.

In this effort, the involved parties would use USD Coin (USDC) to counter the volatility prominent within the crypto space. Along with Mastercard, Visa has also amped up efforts towards offering crypto-focused services in Australia with a Bitcoin debit card that supports transactions for major altcoins.

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