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NFT collections brought to life at SXSW: Doodles and FLUF World

Interviews with the founding teams of Doodles and FLUF World NFT communities revealed how the digital and physical worlds can interact with each other.

Cointelegraph journalists at South by Southwest, or SXSW, in Austin, Texas reported that NFTs were everywhere this year, marking a new phenomenon for what began as a music festival in 1987. Since evolving into a film, tech and general culture gathering, and after a two-year hiatus, SXSW added blockchain programming to the mix with crypto-related panels, blockchain company sponsors and NFT community interactive experiences. 

Two NFT communities with the largest physical presences at SXSW were Doodles and FLUF World who ran immersive, multi-day and multi-sensory experiences. They built physical installations at which attendees would wait in long lines to enter and interact with these virtual communities in real life. Cointelegraph got to the bottom of how these digital collections came to life at SXSW.

Doodles is a collection of generative hand-drawn NFTs of skeletons, cats, aliens, apes and mascots. Doodle holders and curious passersby could enter a Doodle-themed structure to buy a drink at the bar, get Doodles painted on their nails, eat some noodles and display owned Doodle NFTs throughout the exhibit. If a t-shirt or sticker purchase was made at the Shopify-powered gift shop, customers entered a raffle to win a Doodle.

Cointelegraph spoke with the Doodles founding team about their mission at SXSW and the collection's roadmap. According to co-founder Jordan Castro, AKA Poopie, Doodles hopes to leverage its brand strength, reach and resources to help NFT owners with their own entrepreneurial efforts by monetizing their Doodles. 

"We are showing the world by example what we believe the future of brands to be; communities becoming stakeholders. It is our philosophy that communities will be the future flywheel of brand growth, and our approach is to foster successful, creative, technical and entrepreneurial talent from within our community."

Doodles launched in October 2021, and has since grown its Doodlebank, the community treasury, to a balance of over $3 million. Castro explained how Doodles holders can propose expansion initiatives, products, experiences or governance ideas in the Doodlebank Forum, and all Doodle holders get to vote on these proposals. Two of these proposals-turned-businesses were showcased at SXSW: Noodles and Coffeedoods. Noodles became an entirely new NFT collection and brand that grew to generate more than $550 thousand in sales and $500 thousand in royalties. 

Visitors at the activation lined up to get a taste, while those who needed a caffeine pick-me-up queued up at the coffee bar. Coffeedoods is a separate Web3 coffee distribution company founded by owners of Coffeehead Doodles, with a subscription NFT to receive monthly shipments of CoffeeDoods coffee. There are currently more than 5 thousand pre-sale customers, according to the company.

Future plans for the Doodles community include "continuing to bring Doodles into mainstream public consciousness" through additional IRL activations, said Castro. The team revealed that they will set up a permanent installation in a yet to be announced American city with support from local government and businesses.

Inside the Doodles installation.

Doodles also recently expanded their universe of "joy and rainbow puke" to include Space Doodles, which all Doodlers can claim for free in addition to an extended license NFT that grants them new commercialization rights into Doodle Toys. These toys or collectibles will target users with NFT figurines inspired by the original Doodles collection.

Related: Run-DMC‘s McDaniels at SXSW: Blockchain can take the power back for artists

The FLUF World pop-up village appeared a few blocks away from Doodles. FLUF World is a metaverse ecosystem of virtual land, music and games, known for its 3D rabbit avatar characters. FLUF developed the FLUF Haus arm of the company to create global IRL experiences, from Art Basel in Miami to the Super Bowl in Los Angeles and now to SXSW in Austin. The FLUF Haus SXSW edition blocked off an open area of bars, food trucks and three giant domes home to panel discussions, VR activities and artist workshops. In the evening, the NFT community could gather to enjoy DJ sets and musical performances.

According to Alex Smeele, co-founder and chief executive officer of Non-Fungible Labs and F World, SXSW offered the opportunity for industry leaders to connect in person and bring these traditionally online relationships into the real world.

"True power comes from how these digital and physical worlds intersect. NFT communities are a great way for people all around the world to come together around shared passions and form strong social bonds."

The FLUF team shared that part of the mission for being at SXSW was to advocate for an open metaverse and get the community to sign the Metaverse Manifesto. Smeele expressed that the crypto and NFT industries "can be very toxic and male-dominated for the most part," and that FLUF World intends to "weave ethics, diversity, and sustainability into the very fabric of our community" by helping to establish certain standards for Web3 companies.

Smeele added that FLUF aims to build a "scalable metaverse with play-to-earn mechanics, as well as invent new ways for content creators to engage with their fans." They partnered with the NFT collection Seekers, built by the Sylo Network that allows NFT owners to communicate their wallet address with any other wallet address, and with Altered State Machine, a protocol that enables AI ownership via NFTs. Together they set up an AR Snapchat experience for users to activate the FLUF World lens and enter the FLUF Dome via the app in order to enter for a chance to win FLUF characters or a Seeker NFT.

In addition to IRL events, the community has helped the New Zealand-based team to raise an estimated 2 million New Zealand dollars in support of sustainability initiatives, homelessness and Ukrainian refugees. Smeele described that their main focuses over the next quarter include collaborating with leading and up-and-coming music and visual artists, and launching their own token called Mycelium. Additionally, FLUF plans to bring further functionality to its metaverse-ready characters and introduce breeding for their rabbit avatars to reportedly allow people to join the community at a lower price point.

Related: Co-founders of UkraineDAO and Friends With Benefits DAO talk autonomous organizations at SXSW

Both of these communities took to the streets of Austin to showcase what their respective communities can expect from them: interaction, engagement and support to be their own creators. Another company, Blockchain Creative Labs, FOX Entertainment's NFT studio, also hosted its own Web3 discussions, events and giveaways at SXSW. Their main attraction included a Dolly Parton live performance on the blockchain on Friday evening and the launch of the Dollyverse, a NFT drop of Dolly's newest album.

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Why decentralization isn’t the ultimate goal of Web3

Decentralization of Web3 infrastructure is critical to its success as it gives us back the freedom that we are currently paying for using Web2.

The transition from Web2 to Web3 is inevitable. Yet, as the demand for decentralization gains momentum, several important questions are being raised about the current state of blockchain technology and its promised “decentralization.”

Vitalik Buterin responded with a confession that “a lot of it comes down to limited technical resources and funding. It’s easier to build things the lazy centralized way, and it takes serious effort to ‘do it right.’” Or, Jack Dorsey’s recent tweet where he claimed that it’s actually the venture capitalists who own the networks that exist today.

Their comments make it clear that with the status quo, popular blockchains appear a long way from realizing their decentralized dreams. Posing the question, who will actually own the future of the internet?

Related: Web3 developer growth hits an all-time high as ecosystem matures

Will Web3 deliver on its promise?

Even before Moxie and Jack called out Web3 for becoming what it once sought to replace, several incidents unfolded that made many people question the decentralization of the ecosystem. Take, for instance, the case of several legacy layer-1 chains. While many advertise themselves as decentralized, recent events have clearly shown how existing layer-1 protocols aren’t truly decentralized.

Be it Ethereum’s Infura debacle of 2020, where the network suffered multiple outages, ultimately leading to an “accidental” hard fork due to mysterious behavior by the core development team, the ongoing and consistent outages on Solana, or the AWS outage that took down dYdX. If you observe closely, you’ll uncover many instances that raise the critical question: Are blockchains today actually decentralized or is the power that these networks afford still in the hands of a few individuals?

Related: Which blockchain is the most decentralized? Experts answer

That aside, Web2 is now at its peak in terms of centralization. From data monitoring and social media platforms censoring to banning users without valid reasons, there’s no shortage of problems that need to be resolved by Web3. Making it clear that achieving decentralization in the next iteration of the web is more critical than ever.

Yet, the future remains uncertain due to the seemingly enormous and arduous undertaking of ensuring that the next version of the internet is run by its users. Since chains today have ever-increasing resource requirements for individuals to participate, most either aren’t eligible due to capital constraints or they lack the skills or motivation to succeed due to the complexity of running a complete node.

Alternative L1s are at best a short-term fix

While the likes of Solana, Avalanche and even Polygon were initially introduced as solutions to the high fees on other blockchains, the trade-off they made came at a cost. Cheap fees, while great for users are financed through sacrificing decentralization. The Solana network has seen its fair share of bot activity simply because it’s cheap to do so.

But, the fees won’t stay low forever. In fact, fees on networks like Polygon and Avalanche start increasing as demand for them increases. Offer a network where users can transact at a lower cost and they’ll come. More demand requires accommodating more transactions in the same block space as before. Eventually, users start competing for block space, leading to fee increases.

Simply creating new layer-1s that sacrifice decentralization without fixing fees in the long run surely can’t be the answer.

Radical rethinking

Scott Galloway recently jumped to criticize the Web3 bandwagon as well. And, he was right in a couple of things, particularly the lack of diversity in the industry. Yet, he, like others, fell short of coming up with real ideas on how things could be done differently. Instead of considering if maybe, one day, everyone could run a server, he simply overtook Moxie’s conclusion that “people will never run their own servers.” Then, there are also people who say: Why would anyone be using Web3 if you have to pay for things?

There are no free lunches.

We got used to not paying with actual cash. The price we pay is now a lot higher. We pay with our privacy, we pay with having only limited access to information and the type of information certain institutions want us to see. We pay with not being free.

I believe that for Web3 to succeed we first need to re-think what cost we’re currently incurring and what it’d be worth for us to actually have control.

Related: Concerns around data privacy are rising, and blockchain is the solution

We will also have to re-think what we consider to be a server. Is it true that people will never run their own servers? I strongly disagree. Why do we limit ourselves to thinking that servers, as we know them today, will not change? What makes us think that one day our phones won’t be just as powerful as a server?

Let’s re-think our assumptions and what we consider worth paying for.

Decentralization is a means

While often it seems that in the blockchain industry, the ultimate goal is decentralization. However, I’d argue that decentralization is a means to an end. Only when a network is truly decentralized, can it be censorship-resistant.

And, when a network is censorship-resistant, information travels freely and people can connect and transfer value without boundaries. That’s why it is such a powerful force. It gives us back the freedom that we are currently paying for using Web2.

For Web3 to be given control to the people and provide access without locking anyone out, it needs to be decentralized. So decentralized that there is no centralized point of control. Only then will Web3 help fulfill human potential and empower freedom.

I believe if we radically rethink our assumptions, if we challenge what servers look like and foster an environment where we cooperate to make true decentralization happen, Web3 will provide us a better version of the Web as we know it.

This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

The views, thoughts and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

Jonathan MacDonald is the chief marketing officer at Minima, a completely decentralized network. Jon has experience working with senior executives across many companies we all know today: Apple, Heineken, IKEA, Google and many more. He’s a contributor to many publications and has written a book that is a Sunday Times Bestseller. Now Jon is on a Mission at Minima to enable everyone to freely connect.

‘Asia’s MicroStrategy’ Metaplanet buys another ¥200 million worth of Bitcoin

The DAO is a major concept for 2022 and will disrupt many industries

We are still scratching the surface of the enormous possibilities DAOs hold, and many more industries will be disrupted starting this year.

The blockchain and cryptocurrency rave is not ending anytime soon. And as more people are being introduced to revolutionary technologies in the digital space, new improvements upon these technologies are also being introduced. In the last couple of years, the DeFi and NFT industries have experienced immense levels of growth and, currently, metaverses and Web3 are the technologies making the digital space light up. 

It is not yet clear where these disruptive technologies will lead us, but we are sure that there will be much value up for grabs. At the convergence of Web3 and NFTs lie many platforms looking to leverage technology and infrastructure to make the NFT ecosystem more decentralized, structured and community-driven.

Using both social building and governance, the decentralized autonomous organization disruption is a notch higher. The DAO is one major invention that is challenging current systems of governance. Utilizing NFTs, DAOs are changing our perspective of how organizations and systems should be run, and they put further credence to the idea that the optimal form of governance does not have to do with hierarchical structures.

With the principal-agent problem limiting the growth of organizations and preventing agents from feeling like part of a team, you can see why the need for decentralized organizations fostering community-inclusion is paramount.

Is there something you would change about your current organization if given the chance? Leadership? Structure? Payment system? What if your current organization could help you feel like a more valid part of the team by reducing the disparity between the principals and staff? Or, better put: What if you get to be a part of your organization's governance? Sound interesting? This is what we’ll be discussing here.

Understanding DAOs

From its name alone, you can probably get an idea of what a decentralized autonomous organization is. A DAO is an organization that is focused on a specific mission, and its members work in coordination according to a shared set of rules encoded on a blockchain. The major purpose of the decentralized autonomous organization is to help eradicate a significant problem in many conventional organizations — the principal-agent problem.

As the popular English phrase goes, two’s company; three’s a crowd. Organizations need a more hands on deck. But with each new person joining the team, there is bound to be some divergence of interest, priorities and goals. This often results in parties making some selfish choices. DAOs avoid this problem by existing as a trustless system, removing the need for centralized leadership.

Related: DAOs are meant to be completely autonomous and decentralized, but are they?

There are a few criteria that a company must meet before it can be considered a decentralized autonomous organization. The governing rules and policies need to be set up as a smart contract on a blockchain — this helps to remove the need for a central authority, and it also prevents any party from making decisions that are different from the organization's initial goal. The treasury of the organization must be accessible only with the consent of the whole group, or at least a predefined percentage.

A brief history of DAOs

The earliest application of DAOs did not go well simply because stakeholders did not put a standard precautionary measure in place. Created in early 2016, the first DAO was called, simply, The DAO. It was an open-source framework focused on venture capitalism. It became an instant success, raking in over $250 million worth of Ether (ETH) — note that ETH was priced at around $20 at this time.

This huge success did not last long, as a bug exploitation attack left The DAO reeling from a loss of roughly 3.6 million ETH in mid-2016. It didn't recover. Since then, several attempts have been made to run a successful DAO, and many more are being created at this very moment. (The Faith Tribe, discussed later in this article, is one of the closest to full decentralization.) The success of a DAO lies in the strength of its smart contract. And, as an investor, you should spend time looking through the smart contract’s open-source code to check for any red flags or abnormalities.

Related: The evolution of DAOs and why they are expected to take hold in 2022

How does a DAO work?

Any DAO is premised on three major things:

  • The smart contracts involved.
  • The set of rules known to all members.
  • A token that can be spent within the system for rewards.

The smart contract holds the rules and nitty-gritty of the DAO, ranging from a roster of its members, the amount invested, who the majority stakeholders are, the workflow, and the reward mechanism. The other two aspects depend on this important facet, as a faulty smart contract puts the project at risk. Any upgrade would also need votes from all its members, so it is important to get it right from the start.

Encoded in the smart contract is a token. The token is useful in allocating rights and incentives to the organization members. The DAO involves everyone in its mission, but members have different levels of benefits based on different input values.

Notable advantages of using a DAO:

  • The autonomous structure of DAOs makes them open to transparency. The concept of decentralization has fostered the idea of trust and, with DAOs, you don't need to be worried about the people behind the organization and whether or not there's an ulterior motive. The template everyone is judged by is the smart contract, and every transaction is immutably recorded on the blockchain.
  • There is no long, arduous process required to accept innovations with no central authority. With DAOs, innovations do not need to pass through different hierarchies before they get to those with the authority to make decisions. Anyone can make a suggestion, and the fact that these suggestions come at a fee encourages more well-researched and thought-out ideas, not just random, vague ones.
  • DAOs solve the principal-agent problem. There is no power play as members see themselves as equally responsible for the organization's progress. Everyone is responsible for the organization's direction, and if there is to be a change in the trajectory, it has to come with the consent of everyone on board.

Disadvantages of using a DAO:

  • The major disadvantage of the DAO is that it needs everyone to be involved. (Wait! I know you're thinking: "Isn't that supposed to be an advantage?") Yes, there are times when the codes written for the smart contracts are buggy and have loopholes, and getting the whole organization to agree on how to rectify those issues becomes a time-consuming process. Knowing that hackers can operate more effectively given ample time, this can cause huge problems.
  • The legal terrain for DAOs is still subject to the regulatory frameworks of different nations. Since the DAO itself is not bound by borders, it comes with a high possibility of facing multiple lawsuits from different cities/countries. This is a hurdle that has not yet been surmounted.

Examples of and use cases of DAOs

Faith Tribe

Faith Tribe is an open-source design platform specially made to give fashion creatives a say both in the metaverse and physical world. It is the first fully decentralized platform for fashion creatives, and it is community-owned.

The general idea of NFTs relates to arts, so Faith Tribe is looking to change the fashion design narrative by contributing to the growth of Web3 while also building an economically viable ecosystem.

The global market for fashion apparel is roughly $3 trillion, and 15% of this is unbranded. With Millenials and Gen Z showing unflinching interest in fashion, Faith Tribe is looking to leverage their engagement with the metaverse in bringing more brands into the limelight without the help of an intermediary.

Gains Associates

Another great example of a DAO use case is Gains Associates. Gains Associates is a decentralized investment fund that utilizes a DAO in order to make investment in cryptocurrencies and projects in the blockchain space accessible to anyone — and in a transparent way. The organization does this by sharing news, insights and opinions with a like-minded community whose main goal is to develop a solid aptitude and knowledge with regard to investing in the industry.

Paragen

A fantastic example of a DAO being used as a project launchpads is Paragen. This is an organization that focuses on helping projects through the preparatory stages before they launch. From marketing to strategy, to in-depth technical development, Paragen offers comprehensive advisory support throughout a project's cycle.

Paragen also incubates projects by searching for talent. Upon the discovery of this talent, Paragen then works with the talent in an advisory capacity as an incubator. Finally, Paragen helps with the launching of projects. Through the DAO's rigorous screening process and sophisticated research papers, the community members have a portal to where they can access safe and secure projects in a single hub.

Tangible

Tangible is an interesting example of the types of problems that can be solved using the DAO model. Tangible custodies real world assets like fine wine, gold and real estate and mints NFTs that represent the physical asset. These NFTs will be tradable on their marketplace, which is set to launch in the near future. This enables deep instant liquidity for assets that have traditionally been cumbersome to trade.

Gaming and DAOs

In 2021, blockchain gaming took the world by surprise with a high rate of adoption and acceptance. It's great just being able to play a game and earn value from it on the blockchain, but playing a game that utilizes the benefits of a DAO for its community is even better.

One such platform to offer these games is Nest Arcade. Nest Arcade is a play-to-earn arcade application on the blockchain. The project's goal is to massively accelerate the adoption of blockchain technology through the help of a simple application that offers a variety of games its community members can select from and play. Think of this as a Netflix application, but for mini-to-medium scale games.

Related: The Metaverse, play-to-earn and the new economic model of gaming

Using Nest Arcade, players will be able to own their in-game characters through the use of NFTs and playing with them in a variety of play-to-earn games. Players will earn rewards from playing on the Nest Arcade platform via Nest’s own SPL token ($NEST), which is the project's currency, as well as via Solana (the blockchain it is built on).

Even though the growth of DAOs has been overshadowed by NFTs and various play-to-earn models, they have been growing significantly in relative silence, and many of them have seen sizable venture capitalist involvement. Gaming DAOs are a major part of the DAO ecosystem that have received heavy investment from VC funds.

Despite their substantial funding, it is difficult to see how they will fare against less decentralized virtual world games, such as Roblox.

Why DAOs are the future

The stereotypical traditional organization has seen more flaws than imagined, and the COVID-19 pandemic has left us with many workers who are not willing to return to their former jobs because they feel used and without a say. It's unclear if the traditional systems will change or how soon they will, but DAOs have shown a clear path to better working conditions and staff management.

The two unique models for DAOs are the token-based membership and the share-based membership, and both of them have team-centric motives — not a sign of superiority complex.

Because of these reasons and many more, the concept of bringing decentralization into private and public governance has been birthed.

The decentralized autonomous organizations have been used in projects like Dash, Digix, and even BitShares. We have even seen torrents operate similar models and look to integrate blockchain inclusiveness into their future upgrades.

As Vitalik Buterin, co-founder of Ethereum, cited, most companies are likely to buy into the DAO system as it helps to reduce operational costs and improve the bottom line of these companies’ finances.

This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

The views, thoughts and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

Evan Luthra is a tech entrepreneur and blockchain expert holding an honorary Ph.D. in decentralized and distributed systems. Evan has been featured in Influencive’s “The Top 30 Entrepreneurs Under 30 Creating Life On Their Own Terms.” His companies, StartupStudio and Iyoko, invest in and help build the companies of tomorrow. Evan is a featured speaker at various universities and conferences around the globe.

‘Asia’s MicroStrategy’ Metaplanet buys another ¥200 million worth of Bitcoin

Solana NFT Marketplace Magic Eden Reveals Airdrop, Plans to Launch DAO

Solana NFT Marketplace Magic Eden Reveals Airdrop, Plans to Launch DAOOn Tuesday, the Solana-based non-fungible token (NFT) marketplace Magic Eden announced the project is airdropping NFT tickets to existing Magic Eden users and plans to form a decentralized autonomous organization (DAO). On February 21, the Magic Eden project airdropped around 4,000 NFTs to active wallets, and the following day the team announced the DAO roadmap. […]

‘Asia’s MicroStrategy’ Metaplanet buys another ¥200 million worth of Bitcoin

Blockchain assessment: How to assess different chains?

Before investing your valuable resources, you should assess blockchain projects based on various factors, including community, use-case, the team behind it, longevity, etc.

With so many blockchain networks appearing all the time, new or even experienced crypto enthusiasts may feel overwhelmed when it comes to deciding which are the best to invest in.

In this guide, we’ll outline the most important aspects of any blockchain project, and why one should pay close attention to such details when assessing the different chains on the crypto market.

Use case

Arguably the most important part of any blockchain project is its use case. What is the project’s reason for existing? Is the project here to enhance payment processing? To improve on a business supply chain or to entertain users?

There’s technically no such thing as an invalid use case, but some are certainly more applicable than others. For example, a project meant to assist millions in acquiring food is likely to earn more support than a meme coin. If one decides that a project is valuable to them and that this value can translate over to a wide audience, then that’s a point in the project’s favor.

When examining use cases, it’s best to look at the project’s white paper. For example, we can take a look at Polygon’s whitepaper, which details potential use cases associated with the platform.

Community

A project is nothing without its community. Blockchain technology is an open-source and user-driven solution, after all. When assessing a blockchain, it’s often best to check into the community and see how much power they have.

Reliable projects are generally as decentralized as possible, providing users from all over with the ability to hold tokens and have their say in governance. These users are usually outspoken, with public conversations happening on platforms like Reddit, Twitter and Discord. It’s usually best to join a project’s Discord server to gauge both the size and contributions of its community.

Transaction speeds and scalability

One’s blockchain project of choice might have the best intentions, but if the technology can’t scale or reliably process transactions, it’s at a severe disadvantage. What good is a platform that can’t serve the hundreds of thousands of customers it hopes to gain?

When assessing a blockchain, it’s best to examine the network’s typical transaction speeds alongside how it intends to scale en masse. Is it possible to implement upgrades down the line? Will it, or does the network already utilize a layer-two solution? Does the solution sound realistic in the long term?

The Ethereum website contains extensive documentation on its current and future scalability methods. 

One can pair this factor alongside the community one, as dedicated community members would have public discussions surrounding their favorite project’s use cases and potential upgrades, as well as how it’s currently running.

Consensus and governance

The two most common blockchain consensus methods are proof-of-work and proof-of-stake. Proof-of-work (PoW) networks require miners that are users who dedicate their computing power to solve complex equations and validate transactions. Miners are paid for their efforts with each block mined, though the computer power required is harmful to the environment.

Proof-of-stake (PoS), on the other hand, provides power to users who hold and stake, or lock in, their digital assets. Generally, the more assets a user stakes, the more power they have within the network.

By staking, users typically become validators who then validate transactions, removing the need for miners. This process is more environmentally friendly than mining and rewards users in interest for their efforts. While both PoS and PoW have their pros and cons, many believe PoS is the future of blockchain and that PoW networks are on their way out.

After all, PoS is the more scalable option and Ethereum, the second-largest cryptocurrency in terms of market capitalization, is making the upgrade to PoS over the coming months. Consensus directly affects network governance and is something to consider when assessing different blockchain networks.

Team

The team behind the project is just as important as the technical aspects of any blockchain. Projects should be very open regarding who’s developing a project, as well as the history and skillset of the team.

Failing to disclose the details about the development team can be a significant warning sign while assessing blockchains, as a lack of information could mean they’re looking to scam users. While this isn’t always the case, it’s recommended to stick with projects that are open about their development process.

The Polkadot project has some of its key members available on its website, including their real names and history. That said, it could be improved by including relevant social links to the team’s profiles so that users can conduct their own research to verify the project and the team behind it.

Roadmap

Not only should a blockchain have a solid reliable use case, but it should have a roadmap planned out regarding future developments and product feature additions.

A thorough roadmap generally means that the team has thought long-term about their project and how it can benefit the world. It also provides users with more knowledge about what they’re investing in, and whether or not the network aligns with their values.

The Cardano roadmap features detailed sections for each part of its roadmap, ensuring that all users can understand what to expect in the network’s future.

Market capitalization/total value locked (TVL)

When it comes to decentralized finance (DeFi) projects specifically, one vital factor to consider is its total value locked (TVL) and its market cap.

The TVL represents the total amount of all funds locked into a DeFi platform’s smart contracts. The higher a TVL, the healthier a platform’s ecosystem, as more users are taking advantage of its offerings.

Alternatively, a project’s market capitalization constitutes the value of existing assets within its ecosystem, serving as an indicator of the project’s growth potential. This number constitutes not just those utilizing the platform’s tokens, but also those holding assets in a passive way.

One can consider market capitalization to be the indicator of the popularity of a project, while TVL can mark how much money is actually being moved around within its various protocols. Both statistics are important, but it’s important to understand what each means relevant to a project’s competition.

DeFi Pulse details the TVL of all sorts of DeFi projects, while CoinMarketCap lists the market capitalization of nearly any chain on the market.

Longevity

Finally, take a look at how long the project has been on the market. If it has been available for years, what has the project accomplished? Has it stuck to its roadmap and been reliable, or suffered from consistent delays and failing to deliver? A project’s reliability can be a great indicator of its longevity.

Alternatively, if a project is new to the market, consider observing it for a few months and seeing how things play out. If development appears smooth and the group is making a fair amount of progress and announcements, it might mark a more reliable long-term investment.

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Spanish LGBT token responds to critics, says it expects listings soon

The MariCoin project was among 10 projects chosen for the Algorand Foundation accelerator program in November 2021.

Spanish LGBT-related token MariCoin (MCOIN) has responded to the community following skepticism around the project’s concept and goals.

Some had even criticized the project for its name, which played on a homophobic slur in Spanish. But according to key people in the project, they have simply misunderstood. 

MariCoin CEO Francisco Alvarez told Cointelegraph that the project’s name is about “turning an insult into a fortress,” referring to peculiarities of tackling homophobic language as the very word word “gay” is still being used as an insult in some communities.

“In Spain it is very common for members of the gay community to call themselves ‘Maricón,’ so Juan, an active member of the community, thought MariCoin was a fantastic name for a cryptocurrency that would unite the whole community,” Alvarez said.

The CEO noted that the MariCoin project has “found a generalized acceptance” of over 90% in other Spanish-speaking countries like Argentina, Venezuela, Cuba, Mexico, Uruguay, Ecuador, and others. “Although we must work on that other 10% that does not share our vision,” he noted.

According to MariCoin co-founder and president Juan Belmonte, the project expects to list its Algorand-based token on crypto exchanges supporting the Algorand blockchain on Jan. 31.

“We have been in talks since September 2021, as we have announced, to list on Binance. Our CTO is working on the white paper and we will have the first version ready next week,” Belmonte told Cointelegraph.

He also noted that MariCoin has closed their waiting list at 10,000 “Maricoiners,” as committed in their roadmap. “Due to the avalanche of mails, we have had to open a second list to reserve the coin at the starting price of $0.025, starting next January 31,” the executive added. Some people in the community previously were skeptical about MariCoin’s waiting list for investing via Google Forms.

Related: New LGBTQ token aims for equity but raises red flags with community

Belmonte also mentioned that MariCoin was selected for the Algorand Foundation accelerator program in Miami last year, with support from blockchain investment firm Borderless Capital. Apart from MariCoin, the accelerator also selected 9 other startups including Latin American digital bank NeoMoon, blockchain game Alchemon, nonfungible token platform Dartroom, and others.

The Algorand Foundation and Borderless Capital did not immediately respond to Cointelegraph’s request for comment.

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New LGBT token aims for equity but raises red flags with community

While sporting a questionable name, the coin project says it wants to enable a “social and ethical” payment method.

The cryptocurrency community has raised concerns about Maricoin, a new token supposedly related to the LGBT+ community, with some people even suspecting the project to be a scam.

Launched in December 2021, Maricoin promises to enable a “social, ethical, transparent and transversal means of payment” targeting the global “pink economy,” which is estimated to amount to trillions of dollars.

One might question Maricoin’s ethics though, as its name is a portmanteau that plays on a Spanish slur for homosexuals.

According to the project’s website, Maricoin runs on the Algorand blockchain, with creators planning to list the token on several crypto exchanges in 2022.

The project was reportedly founded in Madrid by local hairdresser and entrepreneur Juan Belmonte, who said that the new token is designed to help the community profit by providing a new payment method for LGBT-friendly businesses worldwide.

According to CEO Francisco Alvarez, as many as 8,000 people were already on a waiting list to buy Maricoin as of early January.

Despite the token being widely promoted as the “first coin created by and for the LGBT+ community” on many mainstream media channels, Maricoin is not quite the first cryptocurrency project related to the LGBT+ community. As previously reported by Cointelegraph, there are a number of LGBT-related tokens and initiatives, including the LGBT token, which was launched back in 2018.

Several industry observers have expressed skepticism over Maricoin, with some even alleging that the initiative could be a scam.

“It’s not a coin, it’s a token, clearly a scam to catch fools who want to make easy money with crypto. Their website is poorly made, ugly and doesn’t have a single tech line about how this crypto will work. Not a single whitepaper and their waiting-list form is a damn Google Doc,” one Redditor argued.

Related: Beware of sophisticated scams and rug pulls, as thugs target crypto users

Justin Ehrenhofer, vice president of operations at crypto wallet service Cake Wallet, said, “This 100% feels like a scam.”  He noted that the Reuters article on Maricoin didn’t include much skepticism on the project: 

Maricoin did not immediately respond to Cointelegraph’s request for comment. This article will be updated pending any new information.

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VCs don’t understand that Cardano has a community: Charles Hoskinson

Hoskinson also highlighted the need to change Silicon Valley’s “bizarre mantra of move fast and break things” in crypto, which caused losses of $10.5 billion in the decentralized finance (DeFi) space in 2021.

In a recent YouTube video, Charles Hoskinson highlighted the rapid growth of the Cardano (ADA) ecosystem while clarifying the concerns raised by other members of the crypto community over the past year.

“We live in a world where arbitrary groups of people get to be fact-checkers and decide what's legitimate,” said Hoskinson while speaking about the government’s perception of cryptocurrencies. He pointed out that a vast majority of financial crimes are done with the U.S. dollar or other fiat currencies.

According to Hoskinson, the growth of the crypto ecosystem this year might be slower than 2022:

“It's hard to argue with the $2.5 trillion industry and imagine where that's going to go. I think we're just going to digest as an industry the consequences for better or worse of becoming so big so quickly.”

He also highlighted the need to change Silicon Valley’s “bizarre mantra of move fast and break things” in crypto, which caused losses of $10.5 billion in the decentralized finance (DeFi) space in 2021. Stressing on Cardano’s slow and methodical approach, Hoskinson said:

“That's why VCs don't even actually understand that Cardano has a community. They think it's just me behind a microphone.”

Hoskinson also said that Cardano will gradually transition into a permanent open source project and compared it to Linux operating system. He hopes to move away from a hierarchical structure to open-source DApps developed by the members of the Cardano community:

“They [the developers] should also commit to putting at least one of their developers to contributing to the Cardano protocol.”

In the long-term, Hoskinson envisions faster completion of the Cardano roadmap through this “small resource commitment”. He called out YouTubers, podcasters and VCs that have questioned Cardano’s growth by saying “we're number one for GitHub commits”:

“If you're such an expert that you're going to opine on the quality of our comments then tell us which ones are wrong, which ones don't mean anything and what parts of the roadmap we're failing at dramatically.”

Related: ‘The only thing holding us back is us,’ says Charles Hoskinson on DeFi's future

In a similar live YouTube session, Hoskinson spoke about DeFi's potential as well as Cardano's small role within the industry.

According to him, developers and creators need to foster a more long-term vision:

“It’s very hard to do this kind of engineering and to do it right, with an eye and foresight for the future. Unfortunately, many of the projects in this space will not stand the test of time. It’s just a fact that we will see a great extinction occur in the next five to 10 years.”

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Terra’s Mirror protocol warns community against governance attack

The attacker launched a public poll on Mirror’s official website, which falsely proposes a freeze on the community pool in case of a scam. If executed as planned, the attacker would receive 25 million MIR tokens.

Public blockchain network Terra has confirmed an ongoing scam attack via an official governance poll on Mirror, an in-house synthetic assets protocol. 

According to Mirror, the attacker launched a public poll on Mirror’s official website, which proposes a freeze on the community pool in case of a scam.

According to Poll ID: 211, named “Freeze the community pool in case of scam”, the scammer proposes an upgrade of safer community governance rules in case of a hack. If the hacker manages to get a positive majority on the poll, 25 million MIR tokens (worth $64.2 million at the time of writing) will be sent to the hacker’s address.

Voting results of Poll 211. Source: mirrorprotocol.app

As evidenced by the above screenshot, Mirror’s proactive approach to warn the community has seen a sizable increase in the number of ‘No’ votes — confirming the security of the funds. According to WuBlockchain, the attacker initiated Proposal 185, disguised as a request for cooperation with Solana, effectively trying to defraud 25 million MIR tokens from the community fund pool.

The attacker's poll will remain publicly available for voting till Jan. 01. However, the Mirror team launched Poll 212 to warn the unwary investors:

"Poll 211 sending 25,000,000 MIR to itself. VOTE NO to any poll sending community funds out."

Mirror has also identified six other polls — with IDs 185, 198, 204, 206, 207 and 208 — that have attempted to substantially drain the community pool and cause MIR dumping:

“Poll# 208 is the 2nd attack on mDOT and is created by the same thief who started this wave of community pool stealing with its fake-burn poll #177.”

Related: Solana on-chain development increases after a recent DDoS attack

Public blockchain platform Solana has amped up its on-chain development initiatives following a recent distributed denial-of-service (DDoS) attack.

Daily GitHub submissions Bitcoin, Solana, Cardano and Polkadot from Nov. 12–Dec. 13, 2021. Source: Santiment

As Cointelegraph reported, the fifth-largest blockchain managed to overcome the attack without having to shutdown the network. However, citing concerns over network vulnerability, Solana has increased its on-chain activities.

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NFTs as micro-social networks: The path to crypto adoption

Nonfungible tokens could be a step toward new social interactions, a notion that might not be as far-fetched as it sounds.

Nonfungible tokens (NFTs) are evolving from a niche interest to a mainstream conversation. The variety of NFT art — from cuddly to edgy to menacing — is drawing in a new audience of enthusiasts. Beyond the art, NFTs are providing a glimpse into a new layer of social interaction.

When framed as micro-social networks, NFTs could lead the way to a new form of social media based on creativity, ownership and contribution. 

Groups serve as epicenters of NFTs projects

Every week, dozens of Discord and Telegram groups appear in support of new NFT projects. These groups serve as the epicenter for a project and help people connect and learn about the NFT space. A quick listen to a Twitter Spaces conversation with one of these groups reveals a wide range of people interested in NFTs. Some members are seasoned crypto users, many are new to NFTs and some have never used crypto at all. For first-time crypto users, these groups create a friendlier onboarding experience that reduces anxiety around getting started with crypto.

The conversations in these groups reveal a shared interest in digital self-expression and a desire to connect with a community of like-minded people. Community values often form around art quality, rarity and the ideas that align with the emergent energy in the community. Like other forms of social collaboration, these groups tend to have identifiable leaders who have taken an interest in growing and nurturing the community. These members set the tone, help the community organize and ensure that the rules of the community are enforced.

Each group is establishing its roles, values and codes of conduct — often in a way that echoes the animal traits or ideas in the NFT artwork. Ape Island Apes share monkey memes, Degen Yetis egg each other on with phrases like “Haha, Yeti,” and CryptoDads share their best dad jokes. Across groups, there is a shared vocabulary for those in the know. Nearly all groups greet each other with “gm,” an abbreviation for “good morning” popularized by CryptoTwitter.

And it’s common to see comments like “looks rare” — a hat tip or playful insult to the rarity of an NFT. This type of banter is the lifeblood of an NFT community and, for many enthusiasts, is replacing the endless scroll of Facebook and Instagram.

The world enters the Metaverse

Big social media platforms have reached an inflection point. Regulatory concerns about digital privacy and declining user trust are prompting questions about the future of these ubiquitous platforms. As the world enters a new phase of digital interaction — a place some call the Metaverse — users are considering forms of expression and interaction that don’t require giving up digital privacy.

Related: Just buy it: Nike wants to bring sneakerheads into the Metaverse

NFTs could be a step toward new social interactions, a notion that might not be as far-fetched as it sounds. TikTok recently announced a creator-led NFT collection, Twitter is embracing NFT verification for profiles, and Coinbase is launching an NFT marketplace. These signals point to a mainstream audience which could broaden the opportunity to make NFTs an important part of our social connections. Big social media will continue playing a part but the ideas forming in NFT communities highlight a new type of social interaction built on NFTs instead of follows and likes.

Utility beyond monetary value

Communities are all vying for project awareness since it can lead to a rise in the “floor price” — the average value of an NFT on secondary marketplaces. Beyond the average price, the most progressive communities are thinking about how to add value for members through perks and exclusive access. This kind of member reward is a wide-open opportunity to add new utility that goes beyond the monetary value of the NFT.

Related: Beyond the hype: NFTs' actual value is still to be determined

The use of treasuries, funded by the project's revenue, is growing in popularity as communities seek to act on their ideas. At the time of this writing, Nouns holds 13,722 Ether (ETH) in their treasury — an incredible sum for a decentralized community built around NFTs. CryptoDads is making beer and CyberKongz is building a banana vending machine that makes, you guessed it, more NFTs. Adding utility to NFT projects dominated by profile pictures and memes might seem counterintuitive. However, as these communities mature, they are finding creative ways to align action around shared values.

DAOs and the reimagining of governance

As groups find their way around community decision-making, a need for governance has spurred the idea of a decentralized autonomous organization (DAO). The Nouns community is reimagining governance via NFT ownership by empowering members with a “one token, one vote” approach. Members with at least 1% of the token supply can submit proposals on which the community can vote. As the decentralized web takes center stage, DAOs are becoming an important part of the conversation. Combining NFTs with governance structures seems like a natural alignment of values that rewards ownership and community participation.

Related: DAOs will be the future of online communities in five years

A new social code — powered by ownership and collaboration — is embedded in the ethos of NFT culture. While the NFT narrative is still young, it is clear that a social layer is driving adoption. NFTs might prove to be the catalyst needed to usher in a new wave of crypto users.

This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

The views, thoughts and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

Nick Casares is the head of product at PolyientX. The focus of his work is helping early-stage teams discover product-market fit. Over the last decade, Nick has served as a product manager, UX consultant, startup coach and community builder.

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