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Crypto degens ‘hungry’ for next big SocialFi breakthrough — K33 Research

Crypto users are increasingly turning attention to new SocialFi apps, but analysts say it’s probably too early to say whether “SocialFi season” has arrived.

Crypto users are clamoring to find the next big thing in the Social Finance (SocialFi) sector, according to analysts from K33 Research — who see it a growing corner of crypto despite being plagued by “perverse incentives.”

In a May 8 research report, K33 DeFi analyst David Zimmerman wrote that following a recent Firend.tech airdrop, crypto users are already looking to a new SocialFi app called Fantasy Top – built on Ethereum layer-2 network Blast — as the next potential opportunity.

Fantasy Top is a SocialFi game allowing users to buy and sell virtual trading cards of crypto-affiliated X accounts and use them to compete in tournaments. These tournaments are paying users for their activity on the platform in ETH, a reward token on Blast called GOLD, native “fan points” and additional packs of trading cards.

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TON flips ETH in daily active addresses, but that’s not the full picture

Friend.tech clone Stars Arena drives surge of activity on Avalanche

The price of AVAX has surged more than 8% amid heightened network activity brought about by Friend.tech look-alike Stars Arena.

Decentralized social media (DeSo) application Stars Arena has caused a major uptick in activity on Avalanche’s C-chain network.

As network activity increased, so did the price of the network’s native AVAX (AVAX) token, which has gained more than 8% in the last 24 hours. 

Launched in late September, the Friend.tech-inspired Stars Arena has seen the total number of daily transactions on the Avalanche C-chain — the blockchain component specifically designed for running smart contracts on Avalanche — grow by more than 186% over the past two days.

Total Avalanche C-chain network activity spiked 186% from Oct. 1. Source: Snowtrace.io

The Stars Arena application has grown rapidly as well, with more than 10,000 unique active wallets on the platform. Over the course of the past 2 days, the platform has witnessed more than $3.26 million in total trading volume and a little over 462,000 transactions, according to data from DappRadar.

Stars Arena has grown rapidly since its launch in late-September. Source: DappRadar

Meanwhile, data from DefiLlama shows that the platform has exceeded $1 million in total value locked (TVL). This however, still pales in comparison to Friend.tech, which commands some $44.27 million in TVL.

Like Friend.tech, Star Arena lets users link their Twitter accounts to the platform. Users then use the AVAX token to purchase “tickets” of other users, with a small cut of fees being paid to the platform itself and the users when tickets are bought and sold.

While purchasing a users’ ticket provides users with access to a private chat — unlike Friend.tech, Stars Arena features a public feed, so users can follow others without needing to front up large sums of money.

Related: Decentralized social networks have a retention problem, say execs

Pseudonymous X user Wale.swoosh described Stars Arena as “superior to Friend.tech in a lot of ways” — with its public feed feature allowing users to be more social than they would on the Base-based DeSo app.

Still, Wale.swoosh and a number of others users across X noted that that the application was still quite buggy, with chats being “very laggy” and drew attention to the lack of information on the team behind the application. 

Stars Arena is the latest app to join a growing roster of social finance platforms such as Alpha on the Bitcoin network, Friendzy on Solana and PostTech on Arbitrum. Despite the surge in similar DeSo apps, Friend.tech remains the market leader, with more than $293 million monthly trading volume, outpacing the next-closest app PostTech, by more than $283 million.

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TON flips ETH in daily active addresses, but that’s not the full picture

Friend.tech pronounced ‘dead’ after activity and fees tank

Buyers, sellers, inflows and transactions have all taken significant dives on the Friend.tech platform after its launch just over two weeks ago, prompting some critics to herald its death.

Less than three weeks after its launch, the decentralized social network Friend.tech has already been declared "dead" by critics,  following a recent drop in key metrics such as activity, inflows and volume.

Friend.tech had a buzzy beta version launch on Coinbase’s layer-2 Base on Aug. 11. A week later, its fees surpassed $1 million in 24 hours on Aug. 19 outshining Uniswap and the Bitcoin network.

However, its fees have since cratered. Daily fees peaked at $1.7 million on Aug. 21, but dropped over 87% to around $215,000 on Aug. 26 according to DefiLlama.

Transactions on Friend.tech also declined over 90% from the nearly 525,000 peak on Aug. 21 with just over 51,000 transactions on Aug. 27, Dune Analytics data complied by Crypto Koryo shows, leading many on X (Twitter) post condolences for the network.

Friend.tech is centered on buying and selling “keys” that enable the buyer to send private messages to the seller, with the platform reportedly taking a 5% cut.

It's attracted crypto and non-crypto influencers including UpOnly podcast host Cobie, YouTuber Faze Banks and Russian protest group Pussy Riot.

In an Aug. 27 X post, Coinbase payments risk manager Lisandro Rodriguez opined that the platform is "dead," due mainly to "greed and poor execution."

Alongside the fee decline, buyers and sellers have also tanked, with Aug. 27 seeing around 10,000 buyers and 7,800 sellers compared to the Aug. 21 peak of over 58,000 buyers and 27,000 sellers, per Dune data.

Friend.tech buyers (green) and sellers (orange) have both steadily declined since the peak on Aug. 21. Source: Dune

Dune shows inflows have also taken a dive from the Aug. 21 high of $16.8 million with Friend.tech seeing around $1.6 million on Aug. 27 — a nearly 90.5% decrease.

Protocol inflows peaked on Aug. 21 but have since trended down. Source: Dune

Before the decline over the past week, some community members had already shared their bearish predictions for the platform.

Related: Pepecoin — Insider trading claims surface amid token theft

Last week, crypto commentator Yazan told Cointelegraph of factors that led him to believe Friend.tech had between six to eight weeks before it would see a decline in user key prices and activity.

Yazan said the user key price increases were unsustainable and questioned why so many would pay upwards of 1 Ether (ETH) “to be able to see a private chat.”

The platform has drawn parallels to the 2021 DeSo app BitCloud with pseudonymous Web3 marketer Legendary saying he believes Friend.tech “will collapse as BitClout did.”

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TON flips ETH in daily active addresses, but that’s not the full picture