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Ethereum Name Service has integrated fiat payment options for new decentralized domain registrations in a new partnership with MoonPay.

Web3 users can now register decentralized .eth domains on the Ethereum Name Service (ENS) protocol using a host of fiat payment options, including Apple Pay, and Google Pay, as well as debit and credit cards,

ENS announced the launch of a new fiat on-ramp for domain registrations through Web3 fiat payment gateway MoonPay on April 20. Registrations of .eth domains previously had to be paid for using Ether (ETH) via cryptocurrency wallets, which was cited as a barrier to entry for prospective Web3 users.

MoonPay’s service has been integrated into the ENS website, while the platform also launched version 3 of its user interface to streamline sign-ups. This is aimed at eliminating the need for multiple transaction approvals previously required with cryptocurrency wallets.

A statement from ENS founder Nick Johnson highlighted the service’s focus on making Web3 “human-readable” to simplify the process of obtaining decentralized digital identities. ENS allows users to map human-readable names like “cointelegraph.eth” to machine-readable information like cryptocurrency addresses and URLs:

“This allows us to reach those who are either just entering the space or who are not yet comfortable with transacting and would prefer to use the currency and payment form they understand best.”

The upgrade of ENS’s platform is also touted to expand its usability beyond a primary use-case of creating human-readable names for wallets to replace numerical addresses typically generated by wallet service providers, platforms and blockchain protocols.

ENS users can use names to host censorship-resistant websites, which can be linked to conventional domain name service (DNS) addresses already in use.

MoonPay’s vice president of partnerships, Bree Blazak, highlighted the integration with ENS as a means to create a simple payment experience for new users looking to obtain digital identities or decentralized domains:

“Our partnership with ENS delivers that by making it possible to buy a .eth name with some of the most familiar payment methods available.”

Ethereum Name Service hasseen over 2.3 million names created from more than 550,000 unique addresses. As Cointelegraph previously explored, decentralized domain name registrations have been on the rise over the past two years.

Both ENS and Unstoppable Domains have become leading platforms onboarding new users to the world of Web3 and decentralized identities. The latter also partnered with MoonPay to incorporate nonfungible token domains in transactions on the platform in July 2022.

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Crypto exchange adoption boosts ENS registrations over 2.2M

January 2, 2023 Coin Telegraph

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The Ethereum Name Service rounded off 2022 with over 2.2 million ENS domains registered, helped in part by integrations with exchanges and industry participants.

2022 proved to be a fruitful year for Ethereum Name Service, with the platform recording 2.2 million registered domains despite unfavorable market conditions for the cryptocurrency space.

According to the service, over 80 percent of the total ENS domains created since the project's inception were registered in 2022. Data from Dune Analytics shows that ENS has around 2.82 million names registered as of Jan. 2, with 630,340 owners of ENS domains.

Happy New Year everyone!

2022 was an incredible year for ENS!

Over 2.2m ENS names were registered in 2022 (that's 80% of ALL names created)

If you're ready for 2023, drop your ENS below ✨
— ens.eth (@ensdomains) January 1, 2023

As Cointelegraph previously explored in an exclusive interview with ENS founder Nick Johnson, the service allows users to map human-readable names like “nick.eth” to machine-readable information like cryptocurrency addresses and URLs.

The service has been driven by users adopting ENS names for decentralized profiles that work across decentralized applications and platforms. ENS domains serve as ETH wallet addresses, cryptographic hashes or website URLs and are effectively nonfungible tokens (NFTs).

The growing popularity of the service saw a number of partnerships with major exchange operators like Coinbase come to the fore. The American exchange announced the integration of ENS in September 2022, giving users the ability to replace traditional Coinbase cryptocurrency wallet addresses with language-based usernames.

While default ENS domains end with .eth, Coinbase’s integration of the service allows users to claim “name.cb.id” usernames using Coinbase Wallet’s browser extension. Coinbase's adoption of the ENS service was driven by the utility of ‘human-readable’ names in making Web3 more user friendly.

Data shows that September saw the largest number of ENS registrations created last year, with 437,000 ENS domains registered. The data suggests that the exchange’s ENS integration significantly impacted new sign-ups in 2022. May 2022 was also a bumper month for ENS, as low gas fees on the Ethereum network played a role in a surge of .eth domain registrations.

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