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FTX CEO and Solana co-founder offer advice for building Web3 ecosystems

FTX CEO Sam Bankman-Fried and Solana co-founder Anatoly Yakovenko shared valuable insights for early-stage Web3 founders during a virtual summit.

The blockchain ecosystem is constantly evolving, yet there always seems to be one overarching sector dominating at a given time. For example, decentralized finance (DeFi) projects received an impressive amount of venture capital funding in 2021, making it the most invested sector last year. Findings further show that nonfungible tokens (NFTs) were the second most invested sector, while Web3 and infrastructure ranked third. 

Now, Web3 is proving to be the most sought-after investment sector in the blockchain industry. New findings from Cointelegraph Research confirm this, showing that Web3 captured around 42% of all individual deals during Q2 this year, while DeFi came in a distant second at 16%. Increasing interest in Web3 has also become apparent as venture capital giants like Andreessen Horowitz (a16z) close billion-dollar funds dedicated to investing in Web3 projects.

Web3 has also captured the attention of Wing Venture Capital, a Silicon-Valley-based investment firm focused on early-stage enterprise technology companies. Wing recently hosted a virtual Web3 Builders Summit with Sam Bankman-Fried, CEO of FTX, and Anatoly Yakovenko, co-founder of Solana, to help early-stage founders better understand best practices for building Web3 ecosystems.

Zach DeWitt, partner at Wing and host of the summit, told Cointelegraph that the firm has been investing in Web3 since 2017 but that structurally there is more capital than ever before dedicated to the sector. “The best time to invest is in bear markets historically. Prices are down and tourists are scared off,” he said.

Yet, confusion around Web3 still remains, as DeWitt noted that although Wing conducts many interviews with founders, there are still a handful of early-stage companies that may not be aware of how to build and scale. Given this, DeWitt commented that the recent Web3 Builders Summit aimed to address these issues. “We wanted this virtual summit to focus on building, scaling and founder lessons — things that the early Web3 community can absorb and which will hopefully make the whole ecosystem stronger,” he remarked. 

Learning from mistakes

Wing’s Web3 Builder’s Summit began with Bankman-Fried discussing some of the mistakes he made early in his career. “There were plenty of things we screwed up,” the executive admitted. For example, Bankman-Fried shared that an embarrassing moment for him occurred when FTX was initially launched, noting that, at the time, he thought that 99% of uptime would be a great achievement: 

“I thought this would be damn good, even though 100% would have been better. But this didn’t turn out to be correct, as it turns out that it’s incredibly important for customers to trade whenever they want to trade. It would be horrific if we are down for even 10 minutes every month, so we had to go back and rework some of our systems.”

Bankman-Fried also mentioned that early on, FTX was focused heavily on product prioritization, yet he noted that many products the crypto exchange initially launched did not receive traction. 

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“When you look at institutional traders, order throughput means a lot. We should have prioritized that earlier,” he said. Bankman-Fried further pointed out that FTX customers were phished during the exchange’s early days. He said that FTX had security features that could have prevented this, yet these were optional. “Many of these features are now mandatory because we realized this was really important for our users. Security can’t be optional,” he remarked.

Yakovenko, who formerly worked at Qualcomm leading the development of operating systems, told Cointelegraph that he has helped develop products such as the Amazon Fire phone and other devices that have previously failed. With this in mind, Yakovenko explained that he intends to build Solana’s Android mobile device Saga for a small audience consisting of the Solana developer ecosystem and the crypto community. “The initial user target are developers, hard core Solana folks that use Magic Eden NFTs and DeFi. There are already about 2 million monthly active users, but our goal is to reach 50,000 active Web3 mobile users moving forward,” he said.

During his fireside chat, Yakovenko added that founders launching Web3 products should pick their partners intelligently. To put this in perspective, Yakovenko explained that he connected with Bankman-Fried early in his career, noting that the FTX CEO told him there was a need to make blockchains faster. Yakovenko explained that FTX’s engineers then slammed the Solana network, which led the company to develop Project Serum, a decentralized derivatives exchange for Solana. “Early-stage founders need partners who are aligned on their visions and can help execute immediately,” said Yakovenko. 

According to DeWitt, one of the biggest takeaways from the Web3 Builders Summit was hearing Bankman-Fried and Yakovenko discuss their mistakes. “It’s just awesome to watch those CEOs operate with such humility and transparency,” he said. DeWitt further pointed out that both Bankman-Fried and Yakovenko are quick to announce platform issues on Twitter to keep their communities informed. “Twitter is where the core of the crypto community is, which is why it’s important for FTX to use the platform regularly,” Bankman-Fried commented.

Evaluating Web3 hiring culture

The Web3 hiring process was also a topic of conversation during the Builders Summit. These takeaways are key, considering that Web3 developer growth has skyrocketed since 2021. Bankman-Fried initially stressed the notion that many companies tend to overhire rather than under hire. However, he pointed out that this often leads to less productivity in the long run. He said:

“When running a business it’s easy to fall into a trap where you hire a lot of good people and then end up with a total diffusion of responsibility. You then have too many cooks in the kitchen and no one is sure what anyone should be doing.”

Bankman-Fried also said that companies shouldn’t hire new employees unless they will be entering a team that is already run well but has too many responsibilities allocated. “The current team needs to have been at the company long enough that they know how to do their jobs. They also need to have the management capacity to teach someone new,” he said. 

In terms of hiring developers, Yakovenko shared that during the 2018–2019 bear market, this was difficult due to the lack of interest in layer-1 blockchains. “We hosted small events and sometimes I was the only one there,” the founder said. Yet, Yakovenko explained that Solana’s developer ecosystem took off following FTX’s incubation of Serum in July 2020.

Best Web3 use cases

Although Web3 is quickly gaining traction, it’s important to recognize the potential behind different use cases. For instance, Yakovenko explained that NFT marketplaces like Solana’s Magic Eden and OpenSea are both generating billions in revenue each year without using any elements of the Web2 economy. “There are no ad exchanges involved or stealing of user data,” he remarked. Yakovenko believes this demonstrates a fundamental shift in how businesses can operate moving forward in terms of digital ownership. 

Yakovenko also mentioned that it’s becoming critical for Web3 applications to operate on mobile devices, noting that crypto has “been stuck on desktops” for years:

“If you look at most of the activity and sales happening on Magic Eden and OpenSea you will see that everything is mainly taking place on desktops. This is crazy, considering that every application now is mobile first.”

According to Yakovenko, this is due to poor user experiences of crypto-based applications on mobile devices. He said that app stores still don’t support crypto natively, noting that the newly released Solana Mobile Stack aims to solve these challenges by making “crypto first class citizens on mobile.” Yakovenko stated that Web3 applications built on the Solana Mobile Stack will not require usernames and passwords, as they will be privacy-first by default. “Everything will be designed through a ‘mobile wallet adapter,’ which is a protocol for connecting web apps and native Android apps to wallets on mobile devices. Once developers have the opportunity to build user experiences, we will see apps drive adoption for Saga.”

While Web3 mobile experiences are compelling, Bankman-Fried pointed out that FTX is interested in blockchain-based social media platforms. “I think blockchain can help bridge different social media platforms, creating unifying layers of data transfer,” he said during his fireside chat. Bankman-Fried also highlighted this use case in a detailed Twitter thread he posted on July 16.

Driving mainstream adoption for Web3

Recent data from Apptopia found that apps with “Web3” in the title or description available for download on iOS or/and Google Play are growing almost 5x faster in 2022 than in 2021. But mainstream adoption of Web3 platforms and applications is still very much underway. 

According to Bankman-Fried, the biggest hurdle to mainstream adoption is scalable blockchains. “We need to get blockchains up to a million transactions per seconds to support a billion users,” he said.

In addition, he believes there should be native integrations with mobile devices and point-of-sale devices that can accept blockchain payments. While these elements will help boost adoption, however, Bankman-Fried is also aware that regulatory clarity is required in order for these features to be achieved. He said, “Having regulator clarity will allow institutional investors to get involved in this space and feel more comfortable.”

Yakovenko mentioned that product market fit is another challenge facing Web3 growth, noting that it’s been challenging for teams to develop “good products that people want.” Although Yakovenko is optimistic that Saga will revolutionize mobile devices, he commented that Solana’s recent network outages have been the biggest hurdle to overcome

Recent: Technicals suggest Bitcoin is still far from ideal for daily payments

While Solana suffered full or partial outages at least seven separate times over the past 12 months, Yakovenko explained that Solana’s recent 1.10 release has helped the network run smoothly. “There are a lot of technologies in that release that we haven’t activated yet to make the network stable from the congestion attacks we have seen,” he added.

Fortunately, Web3 is still in its early stages and both Bankman-Fried and Yakovenko are optimistic about where the sector is headed. Bankman-Fried concluded his fireside chat by sharing that FTX is focused on becoming a leader in market structure, noting that the exchange is currently working on building this out to ensure improvements. He also mentioned that FTX is looking into creating a payments network. 

As for Yakovenko, he explained that his victory lap will occur when a Web3 application becomes so compelling that consumers buy Web3-enabled mobile devices as a result. “Crypto revolutionized how people use the web, as we’ve seen chrome extensions utilized. If we can prove this in mobile devices, that will be a game changer.” 

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DeFi for financial services: Alex Tapscott’s ‘Digital Asset Revolution’

Alex Tapscott’s new book breaks down key DeFi concepts for business leaders.

Decentralized finance (DeFi) has massive potential to transform traditional financial services. Data from Emergen Research recently found that the global DeFi platform market size is expected to reach $507 billion by 2028. Moreover, the total value locked within DeFi currently exceeds $75 billion, demonstrating fast-paced growth compared to previous months this year.

Yet, DeFi’s potential may still not be realized by business leaders unfamiliar with the blockchain ecosystem. This notion is highlighted in Alex Tapscott’s recent book, Digital Asset Revolution. Tapscott, co-founder of the Blockchain Research Institute and managing director at Ninepoint Digital Asset Group, told Cointelegraph that he believes digital assets are going to be an important building block for a new internet, along with a financial industry that will change business models and markets. However, Tapscott noted that, to date, very few resources have been available to help enterprise leaders understand the relevance of digital assets. He said:

“Words like nonfungible tokens, central bank digital currencies and stablecoins are alien to people who are not involved in the world of crypto and blockchain. It’s our goal at the Blockchain Research Institute to illuminate the potential behind different digital assets, explaining what these are and why people should care about them in language that is easy to understand.”

How DeFi relates to the financial industry

In order to help readers understand the concepts behind DeFi, the first chapter of Digital Asset Revolution gives a broad overview of how decentralized finance could reinvent financial services. Tapscott begins by briefly summarizing how DeFi relates to nine specific functions of the finance industry: storing value, moving value, lending value, funding and investing, exchanging value, insuring value and managing risk, analyzing value, accounting for and auditing value and authenticating identity.

For example, in regard to storing value, Tapscott mentions that individuals and institutions can use noncustodial wallets like MakerDAO to act as their own banks. In terms of funding and investing, Tapscott notes that aggregators such as Yearn.finance and Rariable could potentially disintermediate investment advisers and robo advisers. Given these different use cases, Tapscott points out that the lines between traditional finance and DeFi will eventually blur as adoption rates grow. Yet, this most likely will not be the case in the immediate future, as skepticism around DeFi still remains.

Chapter one also addresses how a new ecosystem of digital assets is emerging from the growth of DeFi. This is an important aspect of the book, as co-author Don Tapscott told Cointelegraph that business leaders are still very much confused about what crypto represents. In order to clarify this, Digital Asset Revolution describes nine different digital asset classes, focusing on cryptocurrencies, protocol tokens, governance tokens, nonfungible tokens (NFTs), exchange tokens, securities tokens, stablecoins, natural asset tokens and central bank digital currencies (CBDC).

Cover of Digital Asset Revolution. Source: Blockchain Research Institute

Cover of Digital Asset Revolution. Source: Blockchain Research Institute

While each of these assets is important, readers may be inclined to focus on the digital assets that are gaining momentum today. For example, the book features an entire chapter on stablecoins, demonstrating how these hold the potential to transform legacy payment infrastructures like SWIFT.

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This does appear to be the case with some stablecoins, like Circle’s USD Coin (USDC). USDC was recently adopted by Banking Circle, a European bank focused on cross-border payments. But, some stablecoins are proving to be controversial. This was displayed following the collapse of the algorithmic stablecoin TerraUSD Classic (USTC) or Luna Classic (LUNC). As such, readers of Digital Asset Revolution should still conduct their own research when looking into different digital asset use cases, especially since the sector is constantly evolving.

CBDCs are another interesting topic mentioned throughout the book. Chapter four is dedicated entirely to CBDCs and features an edited transcript from a webinar hosted by the Blockchain Research Institute with J. Christopher Giancarlo, former chair of the United States Commodity Futures Trading Commission and co-founder of the Digital Dollar Project.

In this chapter, Giancarlo explains what a “digital dollar” represents, noting that the concept is very different from stablecoins, which are often tied to another asset of value. Giancarlo remarks that a digital dollar, also known as a CBDC, is a thing of value itself. While a number of concerns remain around CBDCs, Giancarlo also details why privacy is important in order for a digital dollar to be successful:

“At the Digital Dollar Project, we believe that developing the jurisprudence around the U.S. government’s approach to commercial activity using the sovereign currency, if it’s done right, could be a feature of a digital dollar that could be superior to other global reserve currencies.”

The chapter on NFTs may also pique readers’ interest, given the hype surrounding these digital assets. Alan Majer, founder of Good Robot — a company exploring artificial intelligence, robotics, blockchain and the metaverse — contributed to the chapter on NFTs, noting that “NFTs breathe life into digital notions of ownership.”

Given this, the author points out that enterprise leaders must start thinking creatively about tangible and intangible property rights. For example, Majer includes a chart here that displays NFT use cases, one being for intellectual property. The chart states that “NFTs could potentially confer licenses or titles not just of copyrighted works but also trademarks and patents as with 3D printing design files.” Another interesting use case displayed relates directly to DeFi, as NFTs have the potential to expand the range of assets to securitize, customize and derive additional value.

Digital assets aside, interoperability is discussed throughout chapter two of the book. According to Tapscott, interoperability is important for enterprise leaders to understand because this essentially allows different blockchain networks to communicate with one another.

“Smart contract platforms must interoperate seamlessly for DeFi and other new blockchain use cases to reach their full potential,” he writes. Tapscott then points out that smart contracting platforms like Cosmos and Polkadot were developed to address this issue. Anthony Williams, co-founder and president of the Digital Entrepreneurship and Economic Performance Center, elaborates on this throughout the second chapter, explaining how Cosmos and Polkadot allow blockchain networks to transfer value in a trustless and efficient manner.

Challenges of DeFi adoption

While Digital Asset Revolution provides an in-depth overview of how different digital assets associated with DeFi can impact traditional finance, Tapscott is also aware of the challenges associated with adoption. The author mentions these dilemmas at the end of chapter one, noting that DeFi is still in its early days and requires growth.

For instance, he explains that blockchain networks powering DeFi applications still require a lot of energy. While a number of DeFi applications are built on Ethereum, statistics show that Ethereum’s annualized footprint in electricity consumption grew during 2021, exceeding the consumption of countries like Colombia or Czechia.

Tapscott also notes that governments may regulate DeFi, which could hamper growth. Additionally, Don Tapscott mentioned that DeFi may become bigger than the billion-dollar fintech sector, but this would require senior executives and intermediaries like banks to understand the value of decentralized finance. “The challenge of course is that leaders of the old middle are typically last to embrace the new middle,” he said.

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All things considered, though, Tapscott ends his overview in chapter one, suggesting that organizations that fail to implement DeFi aspects will be engulfed by “this hot new industry.” Tapscott added that releasing a book on DeFi during a bear market demonstrates a valuable lesson. He said:

“We are in crypto winter, which is actually the best time to drill down on ideas and get educated. Bull markets are for earning while bear markets are for learning.”

The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph.com.

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NFTs become physical experiences as brands offer in-store minting

Minting NFTs at physical locations could be the next big trend for brands entering Web3.

Nonfungible tokens (NFTs) have taken the world by storm over the last year. Digital collectibles that were characterized solely as CryptoKitties in 2017 have since evolved into famous pieces of art, digitized music, high-end fashion for the Metaverse and a way for communities to connect with others across the globe. 

Even with the current crypto bear market, recent findings from the research firm Security.org found that NFT ownership has doubled over the last year, rising from an estimated 4.6 million people to 9.3 million people. The report also discovered that while the vast majority of Americans are not ready to purchase NFTs, about 16.3 million potential customers are likely to buy nonfungible tokens in the next 12 months.

Consumers experience NFTs with IRL mints

Given the potential of NFTs, it shouldn’t come as a surprise that a handful of retailers and brands are beginning to incorporate nonfungible tokens into their product offerings. While this has been proven by brands bridging physical goods to digital NFTs, a handful of retailers are now incorporating NFT technology into physical store locations. 

This was recently demonstrated by the luxury Italian brand Salvatore Ferragamo. Ferragamo’s new concept store opened on June 24, 2022, in New York’s Soho neighborhood, the day after NFT NYC concluded. From the outside, the Ferragamo store located at 63 Greene Street appears ordinary, but once consumers step inside, they are able to experience Web3 firsthand via immersive shopping features.

Daniella Vitale, CEO of Ferragamo North America, told Cointelegraph during a preview of the store that the Soho location is merging technology with the world of luxury by incorporating an NFT installation alongside a custom hologram sneaker program. She said:

“Everyone is always talking about NFTs, so we wanted to bring an actual experience into the Soho store that allows people to create their own NFTs. We hope to acquire new customers that are well versed in Web3, but this is also about getting our existing customers to be a part of this world. I think this will be a huge success.” 

Vitale added that Ferragamo’s NFT installation — which was created in partnership with digital artist Shxpir (pronounced like the English poet and playwright Shakespeare) — is the first of its kind, noting that no other Ferragamo store contains such a feature. 

“We didn’t want our Soho store to be so static — we wanted it to have a technology angle. The NFT booth was integrated directly into the store design to encompass the entire shopping experience,” she said. Vitale added that she hopes these immersive features allow customers to learn about Web3 technology rather than be intimidated by the advancing sector.

NFT installation at Ferragamo's Soho shop. Source: Ferragamo

In order to ensure this, a representative from the multidisciplinary studio De-Yan — which worked with Ferragamo on the installations and has helped with immersive projects for Louis Vuitton and Dior — told Cointelegraph that minting a Ferragamo NFT does not cost customers anything. 

Recent: Web3 will unite users from social media platforms, says Aave exec

“This will be the first NFT for a lot of people, so Ferragamo will be paying all the Ether gas fees on transfers.” In addition, he noted that representatives will be available to help customers throughout the entire minting process. He further shared that the NFT installation will be ongoing but that the store is limiting the inaugural collection to 256 NFTs. “There are 972 potential combinations the NFTs can take, but only 256 can be minted as of now,” he said.

NFT installation touch screen at the Soho Ferragamo store. Source: Cointelegraph

In terms of the actual minting process, he explained that the experience is entirely immersive, noting that the NFT installation is enclosed in a mirrored room to ensure that customers get a 360-degree view of the NFT they are creating. 

“Customers get to customize their NFT and are then able to film a video with that NFT to share on social media afterward,” he said. Following the mint, customers are sent a claim email that asks for their wallet address. “The NFT is then sent to their Ethereum address and will appear in their OpenSea account a day or so later,” he explained.

Ferragamo NFT featuring digital artwork by Shxpir. Source: Shxpir and Ferragamo

While Ferragamo may be one of the first luxury fashion brands to offer in-store NFT minting, the Web3 media and entertainment brand known as Doodles provided its community with a similar feature. Doodles set up an offsite house during NFT NYC 2022 to allow fans and community members a chance to mint the newest NFT drop, view Doodles’ artwork and purchase exclusive merchandise like sweatshirts and t-shirts. Julian Holguin, chief operating officer at Doodles, told Cointelegraph that the goal of the Doodles house was to elevate the brand by allowing people to experience everything in real life. He said:

“We just announced the pre-sale for our second NFT drop, which is what is happening here. People are here to physically mint a ‘Genesis Box,’ which is a crate of wearables that will be the next level of rarity. People can buy a wearable today at a fixed price to reserve their spot for this mint.”
NFT installation at the Doodles house during NFT NYC. Source: Doodles

To date, the Doodles NFT project has generated around $500 million worth of secondary sales since its launch in October 2021. With over 6,000 Doodles’ owners, Holguin explained that the minting experience should be “fun and joyful,” noting that this is what the brand stands for. “I believe that when people can touch and feel things it creates an emotional response. They can then experience those emotions online,” he said. 

Like the Ferragamo NFT installation, the Doodles House at NFT NYC hosted a machine for guests to mint their Genesis Box NFT reservation. Upon completion, a golden card resembling a credit card was deposited from the machine, which guests could take as a keepsake. Users were required to pay for the gas fees, which cost about $127 dollars and could be purchased using a credit card.

The importance of bringing NFTs to life

For instance, John Crain, co-founder and CEO of SuperRare — a digital art marketplace launched in 2018 — told Cointelegraph that having a physical art gallery associated with NFTs presents a great opportunity for both crypto-natives and the crypto-curious to experience NFTs. This in mind, SuperRare opened its first physical art gallery in May this year, which is also located in New York’s Soho neighborhood. Crain said:

“I think people see headlines about celebrities buying Bored Apes, which is exciting, but at the same time there is a cultural renaissance happening where independent artists are being empowered by this technology. It’s hard to see this, which is why it’s important to have a physical gallery where the community can experience the art first hand, while also meeting the artists and curators.”

Crain shared that the SuperRare gallery in Soho will be open till the end of August, with the possibility of extending or expanding to other cities. “We are hosting different exhibitions every two weeks, which is a great way to promote community building while adding a deeper context to the art displayed. This is hard to get from a purely digital experience,” he remarked.

Physical card generated by the NFT installation at the Doodles House. Source: Doodles

De-Yan’s representative added that he believes the mix of technology and customization will be important for the retail sector in the future. He said:

“Ferragamo has chosen a particular approach that we think is a good start. I wouldn’t be surprised if we saw other brands following our lead. That’s the fun part about the NFT space — right now everyone is thinking about NFTs as pictures or videos, but there is a whole physical and application layer to it.”

While bringing digital NFTs alive in physical spaces could be revolutionary, it’s also important to point out challenges that may hamper adoption. For example, while in-store mints may be fun and interactive, users that are new to the crypto space may still find it difficult, especially people of older generations.

Inside the Soho SuperRare gallery. Source: Cointelegraph

According to the findings from Security.org, individuals between the ages of 25 to 34 were more likely to purchase NFTs in the next 12 months compared with older or younger generations. The research also found that men are slightly more interested than women in purchasing NFTs in the next year.

Recent: How the Metaverse can revolutionize the fashion industry

Given this, fashion brands like Ferragamo may have difficulty getting customers to obtain NFTs. In order to prevent this from happening, De-Yan’s representative explained that Ferragamo is sharing instructions on how people can get started with NFTs. “MetaMask is probably the easiest way. Ferragamo is also initiating the transfer, so all a customer needs is a wallet address,” he said.

The fact that Ferragamo is paying for gas fees is indeed appealing, as Security.org also found that the primary problem with NFTs continues to be the high costs associated with minting. Given this, Vitale noted that the current crypto bear market will unlikely deter customers from creating Ferragamo NFTs. “Paying for gas fees is an important gesture, especially in moments like this,” she said.

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Argentinian Exchange Ripio Presents Crypto Educational Textbook and Web3 Metaverse Wallet

Argentinian Exchange Ripio Presents Crypto Educational Textbook and Web3 Metaverse WalletRipio, an Argentina-based cryptocurrency exchange, announced the launch of two products, a cryptocurrency educational textbook to help newcomers navigate the crypto market, and a Web3 wallet that the company aims to position as an easy gateway to the metaverse. While other Latam-based exchanges have laid off some staff to survive the current market, Ripio is […]

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Mind games: Bitcoin education at an escape room in Lebanon

At a Bitcoin-themed escape room in Lebanon's capital Beirut, it's all fun and games until you take the orange pill.

Bitcoin (BTC) sets people free. At least, that was the story at Lebanon’s first Bitcoin-themed escape room in Beirut. 

Lebanese Bitcoiners from the group Bitcoin du Liban took on the latest Bitcoin education challenge — Bitcoin Escape the System. The best part? The team of four snuck out of the escape room in the fastest time to date.

For the uninitiated, an “escape game” or “escape room” is a team game where players work together to solve puzzles, clues and conundrums usually based on a theme such as spies, zombies, and now, Bitcoin. As per the name, the mission is to “escape” the site of the game within a certain time.

Sooly Kobayashi, MENA advisor for Swan Bitcoin and a moderator at Bitcoin du Liban, told Cointelegraph that “All of us (except one) had never played escape rooms before. We entered the room without relying on our Bitcoin knowledge.”

However, they likely had a slight advantage over those new to Bitcoin. The escape game’s themes revolve around fiat money, time-chain technologies (commonly referred to as blockchain), SHA-256 (the Bitcoin hashing algorithm), and self-custody.

The escape artists: @marco_bdl @Sooly_Kobayashi @Thomssmn @al3apodcast @BitcoinduLiban. Source: Kobayashi

While the escape game is a bit of fun, according to Kobayashi, it’s another example of the Lebanese Bitcoin community’s creative approach to onboarding more Bitcoiners. Kobayashi, who is also a Moderator at Bitcoin du Liban, told Cointelegraph that “education is challenging in a country that hasn't invested much in this sector.”

“And with a history filled with instability, the Lebanese population has been busy surviving in economic restlessness. Hence, Bitcoin education needed a creative modern approach.”

As shown in the following graph, government education expenditure in Lebanon pales in comparison to that of Argentina; a country that also sufferers from critical problems relating to inflation and instability. It’s therefore on the people to take financial education, and creative orange-pilling techniques, into their own hands with grassroots activities.

Source: Kobayashi

Indeed, Bitcoiners from Lebanon to Slovakia are taking Bitcoin education by the scruff of the neck, seeking to spread the word of sound money. Bitcoin books, games and even family-friendly days out are spaces for Bitcoin veterans or those new to the tech to learn in ways that suit them best.

The team solving one of the puzzles during the escape game. Source: Kobayashi

For the escape game, due to the at times high-stress, adrenaline-fuelled nature of escape games (if you know you know), it’s possible that participants absorb information quicker and retain it longer. As a result, a Bitcoin-themed escape game could be a quirky yet quick way of educating people about Bitcoin. Kobayashi explains:

“It's been scientifically proven that humans learn better in two scenarios. First, when we are emotionally driven. [...] Second, when we are expected to pass on information to someone else, our minds tend to focus and memorize knowledge better.”

Related: Jack Dorsey and Jay-Z collaborate on Bitcoin Brooklyn educational program

To date, the escape room founder, Said Nassar, an international business engineer, had only seen a “few” Bitcoiners play the game. Despite the Bitcoin-friendly appeal, the game had been enjoyed by newcomers to Bitcoin, or “no-coiners,” as they are sometimes known. 

Kobayashi adds that some of the players are "shitcoiners," including individuals interested in Ethereum (ETH):

No one would play this escape room and not learn about Bitcoin.”

For some Bitcoiners, there's an irony to exiting a Bitcoin escape room. To some, the whole world may already feel like an escape room, and Bitcoin is the only way out. The Bitcoin Escape the System joins a fledgling list of Bitcoin-themed escape rooms, including The Bitcoin Heist in Macedonia, and the DIY Bitcoin escape room, Badass Daddy's Bitcoins. 

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Ashanti aims to bring women to Web3, says “owning is important” at NFT music meetup

R&B legend Ashanti explains how music NFTs have allowed her to own her intellectual property during a panel discussion at her first-ever crypto event.

The billion-dollar music industry is undergoing a major transition as artists begin to understand the potential of owning their work through nonfungible tokens (NFTs). Ashanti, the multi-platinum-selling singer, actress and co-founder of EQ Exchange — a women-led Web3 platform — recently shed light on this during a Cotton Candy Records meetup that took place on June 20 in New York. 

Speaking on a panel alongside Janice Taylor, founder and CEO of EQ Exchange, Ashanti went into detail about how important ownership is for creators today. Drawing from personal experience, Ashanti said:

“It is incredibly important to continue the narrative that owning is the way to go. Who wants to wake up and pour their heart, blood, sweat and tears into a project and have someone else next to you reap all the benefits while you do all the work? That was the way my contract was set up years ago, but now I have the right 20 years later to go in and re-record and own new masters of my first album.”

Kayley Hamilton moderated a panel with Ashanti and CEO of EQ Exchange, Janice Taylor, at a music NFT meetup presented by Cotton Candy Records.  Photo Credit: @darnopolis

Why owning is important for creators

Ashanti told Cointelegraph that the process of creating an album prior to Web3 and the launch of music NFTs was very “disheartening,” noting that an artist would sign a record deal and create an album that would then sell for about $15. “Out of that amount, an artist would only receive about $0.38, which was on the high-end,” the R&B legend said. Once Ashanti began to realize that this was a common process, she started looking into alternative ways to own her intellectual property. 

On March 25, 2022, almost 20 years after her debut album was released, Ashanti formed a partnership with EQ Exchange, making her the first Black female artist to co-found a Web3 company. Following this, Ashanti released an NFT collection with EQ Exchange on April 6, 2022, which launched on the artist’s 20-year anniversary of her first album titled Ashanti. According to Taylor, Ashanti sold her first five NFTs in minutes. While impressive, Ashanti noted that the underlying message behind music NFTs is “that owning your work is so important.”

In addition to ownership, Ashanti explained that her NFT collection is meant to benefit her fans in a number of ways. “Fans will receive exclusive rights to hear my music first, meaning they get to own the music as well. They will also receive percentages of royalties for new records, along with tickets to shows, vacations and access to limited merchandise drops,” she said.

Women in Web3 aim to inspire

Ashanti further remarked that she aims for her NFT collection and role in the Web3 space to inspire greater female involvement. This is incredibly important, as the media company EWG Unlimited and The Female Quotient recently found that men continue to dominate Web3. According to the report, only 16% of creators in Web3 identify as women, which has led to inherent male bias. This in mind, Ashanti said:

“I never thought in a million years I’d be in the Web3 space. But, diving into this sector as an independent artist was necessary. The Cotton Candy Records meetup is the first crypto-focused event I’ve spoken at, and I hope to do more of these to continue to inspire other female creators and women of color to become involved.”

Ashanti with CEO of EQ Exchange, Janice Taylor, at a music NFT meetup presented by Cotton Candy Records. Photo Credit: @darnopolis

Taylor added that education and events are critical for bringing more women into the Web3 space, noting that she was initially told to hire a crypto-native male co-founder for EQ Exchange in order to appear “legitimate.” “Some of my first investors told me this because they thought it would help me appear as if I understood the crypto industry better, even though I am a three-time tech founder.” 

Fortunately, Taylor ignored this comment and brought Ashanti on as EQ Exchnage’s co-founder. “I specifically wanted a woman and a woman of color to be my partner because that’s the message that needs to be heard here,” she said.

Recent: Integrating blockchain-based digital IDs into daily life

Echoing Taylor, Sarah Omolewu, founder of Access Abu Dhabi — a program designed to encourage women and minorities to enter UAE’s business ecosystem — told Cointelegraph that joining the crypto community offers an opportunity for women to build new career paths regardless of their age or financial status. She said:

“Women in America weren’t able to receive credit from a bank until 1974 when the Equal Credit Act was passed. Fast forward to 2022 and less than 2% of venture funding goes to women-led businesses. Web3 could become the equalizer that changes this narrative by getting women involved at the very beginning of blockchain technology, a space where currently 93–95% of all cryptocurrency users are male.”

Although women still make up the minority of Web3 users, Omolewu explained that Access Abu Dhabi recently partnered with Unstoppable Domains — a platform that grants ownership of NFT domains — to provide all nationalities of women living in Abu Dhabi free blockchain domains. “Partnering with Unstoppable Domains to provide for the first time ever a gifting of free blockchain domains to all women in the country is the first step in our longer-term goal of disrupting this space for women in the region,” she remarked.

Access Abu Dhabi founder Sarah Omolewu moderates a panel session with supermodel turned businesswoman Tyra Banks and Abdulla Abdul Aziz Al Shamsi, Acting Director-General of the Abu Dhabi Investment Office. Source: Sarah Omolewu

Adding context to this, Sandy Carter, senior vice president of Unstoppable Domains, told Cointelegraph that Unstoppable Domains represents a user’s digital identity, making it easy for non-crypto natives to enter Web3. “For example, users don’t have to enter a complicated wallet address to send and receive crypto transactions, as they can just use their NFT domain.” 

According to the Unstoppable Domains website, Coinbase Wallet, ShapeShift and other crypto wallets are supported applications. “We have over 300 partnerships. In fact, Paris Hilton recently changed her Twitter handle to ParisHilton.NFT,” Carter added.

Paris Hilton's twitter handle. Source: Twitter

Now is the time for women to enter Web3

Even with the benefits of music NFTs and encouragement from influencers, women may still find it challenging, or intimidating, to enter the Web3 sector. However, Carter advised that women should get started sooner rather than later, pointing out that the space is still very early. “I like to say that we are in a dial-up phase of Web3 — we are recrafting what the internet is and we need diverse voices now.” 

Recent: How to start a career in crypto? A beginner’s guide for 2022

In terms of financial inclusion, Taylor added that EQ Exchange is helping provide a sustainable financial system that allows artists — particularly women — to thrive. Although the platform was established in March of this year, Taylor shared that other women creators are already planning to launch NFT collections. For example, Monifah, the recording artist, actress and producer, told Cointelegraph that she will be launching an NFT collection with EQ Exchange in July 2023, to mark the 25-year anniversary of her single Touch It.

Monifah also mentioned that she believes music NFTs are the future of the industry, noting that artists should do their own research and get involved now.

“I think it would be crazy if I did something in a traditional way at this point. I would tell artists to really focus more on Web3 and figuring out how to command this space,” she said. Yet Monifah also shared that she still finds Web3 to be challenging. “I am still navigating the Web3 space, but it’s exciting. I want to help introduce the younger generation to Web3.”

Gold ‘Probably Goes Higher,’ According to Macro Guru Raoul Pal – But There’s a Catch

Crypto College? US University Launches Experiential Education Programs in Blockchain and Digital Assets

Crypto College? US University Launches Experiential Education Programs in Blockchain and Digital Assets

A large donation is giving cryptocurrency education a major boost at one of America’s leading universities. In an announcement, the University of Cincinnati says longtime supporters Dan Kautz and Woodrow Uible are helping the school launch a pair of new blockchain-related initiatives by gifting an undisclosed amount. The first is a program to educate students […]

The post Crypto College? US University Launches Experiential Education Programs in Blockchain and Digital Assets appeared first on The Daily Hodl.

Gold ‘Probably Goes Higher,’ According to Macro Guru Raoul Pal – But There’s a Catch

University of Cincinnati turning crypto craze into educational curriculum

The programs, which are funded by a longtime supporter of the university, will teach students about Bitcoin and other digital assets.

Cryptocurrencies are attracting a lot of attention from academic institutions as they become increasingly accepted as an alternative to conventional assets. The University of Cincinnati (UC) in Ohio, United States, has even established courses around cryptocurrency as part of its curriculum.

In fact, UC is working on two new programs that will educate students about cryptocurrencies like Bitcoin (BTC) and emerging financial technologies, according to a Wednesday UC News story.

The reports state that the projects are being funded by Dan Kautz and Woody (Woody) Uible, who will provide them through the UC's Carl H. Lindner College of Business. The funding also covered the creation of public-private lab space in the new Digital Future headquarters, which is expected to open later in 2022.

Following the launch of this initiative, Dean Marianne Lewis, Ph.D., stated that students will be able to obtain hands-on, practical learning in the new field of financial technology, adding that:

"Our students will learn how to manage cryptocurrencies and how such digital assets impact our economy, positioning UC as the regional leader and among the top universities nationally with this kind of program.”

Education about cryptocurrencies has increased in popularity recently, especially among marginalized communities, as the new financial frontier allows people all around the world to create, innovate, generate money, and prosper. To assist such communities to take advantage of these possibilities, Jay-Z and Twitter co-founder Jack Dorsey have partnered to finance The Bitcoin Academy, a program for Mary Houses residents in Brooklyn, New York – where Jay-Z grew up - that teaches people about cryptocurrencies.

Related: US trademark filing hints at Arizona State University planning classes in the Metaverse

Other top universities have been getting on board with the blockchain and cryptocurrency craze as well. For example, the Massachusetts Institute of Technology (MIT). MIT is widely recognized for its ground-breaking research and demanding academic curriculum, and it is a leader in terms of blockchain technology, taking a research-first approach to the decentralized ecosystem.

Harvard has a vibrant blockchain student network with over 200 members. Weekly "Crypto 101" discussions are held, and there is an incubator on campus that allows students to develop and scale their cryptocurrency projects.

Gold ‘Probably Goes Higher,’ According to Macro Guru Raoul Pal – But There’s a Catch

NFT, DeFi and crypto hacks abound — Here’s how to double up on wallet security

Falling prey to a fraudulent link can be devastating to one’s personal investment portfolio. Here are three ways a hard wallet can protect you.

The explosiveness and high dollar value of nonfungible tokens (NFTs) seem to either distract investors from upping their operational security to avoid exploits, or hackers are simply following the money and using very complex strategies to exploit collectors’ wallets.

At least, this was the case for me way back when after I fell for a classic message sent to me over Discord that caused me to slowly but all too quickly lose my most valuable assets.

Most of the scams on Discord occur in a very similar fashion where a hacker takes a roster of members on the server and then sends direct messages to them in hopes they will bite at the bait.

“It happens to the best of us,” are not the words you want to hear in relation to a hack. Here are the top three things I learned from my experience on how to double-up on security, starting with minimizing the use of a hot wallet and simply ignoring DM’d links

A quick crash course in hardware wallets

After my hack, I was immediately reminded and I cannot reiterate it enough, never share your seed phrase. No one should be asking for it. I also learned that I could no longer forego security at the privilege of convenience.

Yes, hot wallets are much more seamless and quicker to trade with, but they do not have the added security of a pin and a passphrase like they do on a hardware, or cold, wallet.

Hot wallets like MetaMask and Coinbase are plugged into the internet, which makes them more vulnerable and susceptible to hacks.

Contrary to hot wallets, cold wallets are applications or devices whereby the user’s private keys are offline and do not connect to the internet. Since they operate offline, hardware wallets prevent unauthorized access, hacks and typical vulnerabilities by systems, something which are susceptible to when they are online.

Moreso, hardware wallets allow users to set up a personal pin to unlock their hardware wallet and create a secret passphrase as a bonus layer of security. Now, a hacker not only needs to know one’s recovery phrase and pin but also a passphrase to confirm a transaction.

Pass-phrases are not as spoken about as seed phrases since most users may not use a hardware wallet or be familiar with the mysterious passphrase.

Access to a seed phrase will unlock a set of wallets that corresponds with it, but a passphrase also has the power to do the same.

How do pass-phrases work?

Passphrases are in many ways an extension of one’s seed phrase since it mixes the randomness of the given seed phrase with the personal input of the user to compute a whole different set of addresses.

Think of passphrases as an ability to unlock a whole set of hidden wallets on top of the ones already generated by the device. There is no such thing as an incorrect passphrase and an infinite amount can be created. In this way, users can go the extra mile and create decoy wallets as plausible deniability to diffuse any potential hack from targeting one main wallet.

Recovery seed/passphrase diagram. Source: Trezor

This feature is beneficial when separating one’s digital assets between accounts but terrible if forgotten. The only way for a user to access the hidden wallets repeatedly is by inputting the exact passphrase, character by character.

Similar to one’s seed phrase, a passphrase should not come in contact with any mobile or online device. Instead, it should be kept on paper and stored somewhere secure.

How to set up a passphrase on Trezor

Once a hardware wallet is installed, connected and unlocked, users who want to enable the feature can do so in two ways. If the user is in their Trezor wallet, they will press the “Advanced settings” tab, where they will find a box to check off to enable the passphrase feature.

Trezor wallet landing page. Source: Trezor

Similarly, users can enable the feature if they are in the Trezor suite, where they can also see if their firmware is up-to-date and their pin installed.

Trezor wallet landing page. Source: Trezor

There are two different Trezor models, Trezor One and Trezor Model T, both of which enable users to activate passphrases just in different ways.

The Trezor Model One only offers users the option to type in their passphrase on a web browser which isn’t the most ideal in the event the computer is infected. However, the Trezor Model T allows users the option to use the device’s touch screen pad to type out the passphrase or type it within the web browser.

Trezor Model T / Trezor wallet interface. Source: Trezor

On both models, after the passphrase is entered, it will appear on the device’s screen, awaiting confirmation.

The flip side to security

There are risks to security, although it sounds counterintuitive. What makes the passphrase so strong as a second step of authentication to the seed phrase is exactly what makes it vulnerable. If forgotten or lost, the assets are as good as gone.

Sure, these extra layers of security take time and the extra precaution and may seem a bit over the top, but my experience was a hard lesson in taking responsibility to ensure each asset was safe and secure.

The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph.com. Every investment and trading move involves risk, you should conduct your own research when making a decision.

Gold ‘Probably Goes Higher,’ According to Macro Guru Raoul Pal – But There’s a Catch

Why the crypto market crash may play in Bitcoin’s favour

Podcaster and Bitcoin educator, Natalie Brunell, believes the current market turmoil could lead to regulation favouring Bitcoin over alts.

Natalie Brunell, the host of Coin Stories podcast, thinks that the recent incidents involving Terra and Celsius and the following market sell-off will lead to regulatory action that will likely favour Bitcoin over the rest of cryptocurrency. 

“I'm going to be watching for regulation developments, just signifying that Bitcoin is a digital property and that maybe there's more fair accounting that can be done to allow institutions to invest", she said in a latest interview with Cointelegraph. "And the other cryptocurrencies, I think will be deemed securities”, she continued. 

Brunell defines herself as a Bitcoin maximalist and therefore sees Bitcoin as a fundamentally different asset class from the rest of crypto, mainly because of its trustlessness nature. 

"I see it [Bitcoin] as digital property, as a savings technology, and that's why I focus my energy on that." she points out, ading that other cryptocurrencies are much more vulnerable to third-party risks. 

"I have to worry about: who's creating them [altcoins], who's expanding the supply, who might be hired or fired, what experiment are they trying?",  

After a brilliant career in Journalism, Natalie went full time in crypto after discovering Bitcoin. She then  launched the Coin Stories podcast, where she interviews the leading voices of the crypto industry.

Don’t miss the full interview on our YouTube channel and don’t forget to subscribe!

Gold ‘Probably Goes Higher,’ According to Macro Guru Raoul Pal – But There’s a Catch