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French Football Federation launches official player NFTs with Sorare

Les Bleus players and their sports stats will be tokenized on the blockchain for trading and playing in fantasy games.

With the Euro 2020 championship in progress, blockchain-based fantasy soccer game Sorare has announced the licensing agreement for a national sports association to issue nonfungible tokens of its players.

In an announcement today, Sorare said the France Football Federation, or FFF, had launched its own line of player nonfungible tokens, or NFTs, prior to the team’s match against Germany on Tuesday. The French National Team — often called “The Blues” for the color of their shirts — is currently competing in the 2020 Union of European Football Associations European Football Championship. The Euro 2020 tournament was postponed last year due to the pandemic.

The firm will tokenize France national team players including Antoine Griezmann, Paul Pogba, and Hugo Lloris as digital cards for the 2020 season. With their performance stats recorded on the blockchain, player cards will each have different scores and rarity for the fantasy football game.

Winner of the European Football Championship in 1984 and 2000, France is reportedly one of the first national football associations to make a licensing agreement for official digital collectibles. However, Sorare said it was “in active discussion” to onboard other associations across the globe. 

Related: Blockchain-based fantasy soccer game Sorare signs on Paris Saint-Germain

Sorare said it had sold more than $70 million in digital cards since January and currently has 90,000 monthly active users from 140 countries. Residents of more than 200 countries play football — or soccer, as it’s called in the United States and a few other nations.

“We’ve onboarded the World Champions: the French team,” said Sorare CEO Nicolas. “It is the first of many football associations that will be joining us in the coming weeks and months."

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FTX Lands Naming Deal With Esports Giant TSM for $210 Million

FTX Lands Naming Deal With Esports Giant TSM for 0 MillionOn Friday, FTX Exchange announced signing a naming rights deal with U.S. professional esports organization TSM for $210 million. The cryptocurrency exchange’s multi-year partnership arrangement will allow the crypto firm to rename the company to “TSM FTX.” Esports Firm TSM Will Change the Organizations’ Name to ‘TSM FTX’ FTX Exchange has acquired another naming deal […]

France considers ban on crypto betting platform Polymarket

FTX crypto exchange seals $210M naming rights deal for esports behemoth TSM

Sam Bankman-Fried’s FTX crypto exchange has completed another mega naming rights deal this time with esports giant TSM.

FTX and global esports brand Team SoloMid, oTSM, have signed a multi-year partnership that grants exclusive naming rights to the crypto trading platform.

According to a release issued on Friday, the deal is valued at $210 million with the esports brand’s name changing to “TSM FTX.”

As part of the deal, TSM FTX will distribute crypto to players and employees with the newly repurposed esports company also purchasing $1 million worth of FTT — the native token of the FTX cryptocurrency exchange.

Trading slightly above $34 as of the time of writing, a $1 million purchase of FTT would amount to about 29,400 tokens.

For FTX, the deal could mark another major milestone in gaining greater brand recognition for the exchange in the United States. Valued at about $410 million, TSM is reportedly the most valuable esports brand in America.

Commenting on the potential for the deal to significantly improve FTX’s appeal in the U.S., Bankman-Fried said:

“In the end, our partnerships will only be as strong as we make them, and we think that TSM will be able to help massively expand the presence of digital assets outside the traditional landscape. We're also proud to work with them to give back to the world.”

As previously reported by Cointelegraph, FTX secured the naming rights to the Miami Heat’s home stadium, which is now called FTX Arena. The deal was worth $135 million with a 19-year tenure.

FTX has been on a purchasing and investment spree over the last year, acquiring crypto portfolio platform Blockfolio for $150 million back in August 2020. Back in May, the company announced plans for a new funding round between $400 million and $1 billion, a move that could see FTX’s valuation soar to reach $20 billion.

France considers ban on crypto betting platform Polymarket

Professional Call of Duty League Gamer to Launch eSports NFT

Professional Call of Duty League Gamer to Launch eSports NFTPRESS RELEASE. 27th March 2021, Al Murar, Dubai – Diamondcon is one of the fastest rising Call of Duty league players in the world, and part of the Subliners eSports team. He is the first ever professional eSports player to introduce an NFT into the ever-growing community of FPS gaming. Having established a considerable following […]

France considers ban on crypto betting platform Polymarket