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Top Binance execs in Russia leave as firm considers exiting the market

Binance VP Eastern Europe Gleb Kostarev and CIS director Vladimir Smerkis have announced they have quit the company.

Cryptocurrency exchange Binance is losing two key executives related to the Russian market amid major regulatory challenges related to sanctions.

Gleb Kostarev, head of Eastern Europe and Russia at Binance, took to Facebook on Sept. 6 to announce his departure from Binance.

In his Russian-language announcement, Kostarev said that today marks the last day of his long-running work at Binance. He added that he’s stepping down as vice president responsible for Eastern Europe, the Commonwealth of Independent States (CIS), Turkey, Australia and New Zealand. He also stepped down from serving the role in the Asia-Pacific region “a few months ago,” the exec added.

Kostarev expressed gratitude to Binance CEO Changpeng “CZ” Zhao and co-founder He Yi for all the opportunities that they provided. “Thanks to all the local initiative teams for their hardcore work and amazing campaigns at the local level,” he noted.

Gleb Kostarev, former head for Asia and Eastern Europe at Binance. Source: Facebook

Vladimir Smerkis, general manager for Russia and CIS at Binance, subsequently announced his departure on Facebook as well. “Almost two years have passed in the blink of an eye, and as of tomorrow, I no longer work at Binance,” the exec wrote.

None of the executives mentioned any straightforward reasons for leaving their positions at Binance. In the announcement, Smerkis promised to tell more about the reasons for the departure, as well as the future and experience at an online or even offline meeting in Moscow in a few weeks.

“I’m going on vacation, which I haven’t seen for almost two years. While you wait, I will spam you with photos of the sea, pizza and sunsets. And advice: leave room for all this in your life,” Smerkis stated.

The Russian cryptocurrency community was quick to react to the latest departures from Binance, with many addressing Kostarev and Smerkis in post comments with the burning question of whether Binance is going to leave the market. In late August, Binance announced it might be considering withdrawing its services from Russia amid Western sanctions.

Binance declined to comment on the implications of the recent layoffs in Russia.

Related: Binance pushes new stablecoin as it confirms plan to cease BUSD support

Should Binance’s exit from Russia take place, the move would apparently have some impact on Binance. According to data from SimilarWeb, Russia is the top market in terms of user visits for the website Binance.com, accounting for 6.3% of total visits.

Binance’s top countries by traffic. Source: SimilarWeb

Binance’s Russian execs announced their leave days after Binance ads were featured in a video by famous Russian YouTuber Yuri Dud, posted on Aug. 16. At the time of writing, the video still includes a text promo of Binance services for Russian users, in addition to an in-video ad shot by the YouTuber.

Apart from the latest departures, Binance has been losing more key executives globally as well. On Sept. 4, Binance head of product Mayur Kamat confirmed he was leaving the crypto exchange after nearly two years. Previously, Binance’s chief strategy officer Patrick Hillmann also left the company in July.

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Banking is ‘slowly dying’ — Former TradFi execs on reasons for joining crypto

Cointelegraph spoke to former senior executives in traditional finance who've made the move to crypto. Would they ever go back?

Despite plenty of regulatory action in the United States and an ongoing crypto winter, former TradFi executives, now in crypto, said there’s no desire to return to their old banking lives.

Instead, several former traditional bankers told Cointelegraph they remain bullish about the industry's future and love the fact they can actualize real innovation.

Lisa Wade, CEO of DigitalX, is one such executive, having pivoted to crypto in December 2021. She was once the head of innovation and sustainability at National Australia Bank (NAB), one of Australia’s Big Four banks.

Wade told Cointelegraph that the crypto industry provides her with greater freedom to take innovative risks compared to the banking sector.

“It is becoming very obvious Web3 financial rails are the future — it is hard to innovate internally so those of us with a fire in our bellies are jumping ship.”

Wade holds the belief that crypto will witness widespread adoption in the coming years, stating that “like ESG, this will be mainstream in 10 years or sooner.”

She added that she moved over to the crypto industry to “build something great […] in a way that a bank couldn’t.”

Similarly, Guy Dickinson, the CEO of carbon trading platform BetaCarbon, moved away from a lucrative executive banking role in 2022 as the former treasurer of HSBC Australia.

“I moved into the Web3 space as the carbon credit and environmental markets space was not easily accessible and Web3 provided access to the market,” he said.

For Dickinson, the motivation behind the move wasn’t driven by money, but rather by a quest for personal fulfillment.

“It is not more lucrative; it is however far more satisfying,” he said, adding that jobs in traditional finance are not as safe as they once were:

“The banking industry is slowly dying. Constant layoffs and technological efficiencies render many professional service roles at risk. A senior banking official always has a target on his back in the current landscape.”

Simon Dixon, CEO of investment platform BnkToTheFuture, told Cointelegraph he actually attempted to create a traditional bank in 2011 before building a “regulated crypto securities business.”

Dixon said when he did his research into creating a traditional bank, he found out it was actually a massive risk:

“When we applied for a license, the regulators told us we had to store our funds in another fractional reserve bank and that it’s only profitable if we leverage client funds like all banks.”

Later that year, Dixon discovered Bitcoin (BTC) and took an interest in the fact that “funds are owned in self-custody, spent peer to peer and backed by full reserve math and code.”

Related: Investors want crypto, but not without TradFi backing: Nomura survey

TradFi executives have been making their way over to crypto for years now.

According to a Fortune report published in July 2022, two JPMorgan executives, Eric Wragge and Puja Samuel, resigned to pursue a career in the crypto industry.

Wragge, previously a managing director at JPMorgan, made the decision to join Algorand (ALGO) as its head of business development and capital markets.

Samuel, who served as head of ideation and digitalization at JPMorgan, took on the position as head of corporate development at Digital Currency Group.

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Inside the World Economic Forum: Circle, Ripple reflect on Davos 2023

A handful of cryptocurrency industry players who took part in workshops at the World Economic Forum Annual Meeting paint a picture of increased collaboration within the space in 2023.

Key figures from the wider cryptocurrency space painted a picture of increased dialogue and collaboration at the World Economic Forum Annual Meeting in Davos.

Cryptocurrencies and blockchain technology remained but a small part of the projects and initiatives discussed and workshopped at the annual WEF conference high in the Swiss Alps. However, an increased number of sessions focused on the sector suggests that the wider world is looking for synergies between traditional finance and decentralized finance.

This theme emerged from a number of interviews conducted by Cointelegraph during January’s conference in Davos. Senior executives from XRP issuer Ripple and USD Coin (USDC) stablecoin firm Circle highlighted the importance of embracing solutions and systems that are creating tangible utility and value.

Circle and Ripple had a bird's eye view of the wider crypto and blockchain conversation in Davos, given their participation outside the WEF conference at a myriad of crypto-focused events like Blockchain Hub Davos and GBBC’s Blockchain Central.

More than a Ripple

Ripple’s team rented out office space in Davos to conduct meetings and business during the WEF conference. Cointelegraph met Ripple’s APAC managing director, Brooks Entwistle, inside their Davos hub to discuss the firm's involvement at this year’s conference.

Entwistle painted an interesting picture as an individual who has been to past WEF Annual Meetings in different roles for different companies and organizations from as early as 2009. The presence of crypto and blockchain industry participants has come to the fore in recent years, as Entwistle explained:

“What you notice over time is the crowd changes, the promenade changes and, certainly with crypto over the past few years, that has been the case. In May [2022], you could not walk down the promenade without being offered a Bitcoin pizza.”

However, the prolonged downturn across conventional and cryptocurrency markets, coupled with seismic events like the collapse of FTX late last year, has made a noticeable mark on the number of crypto ecosystem participants that set up shop at the conference in 2023.

The likes of FTX, who had a stall at the conference last year, were nowhere to be seen. Instead, blockchain infrastructure providers like Filecoin and Hedera had a notable presence, alongside the likes of Circle. Other firms maintained a presence outside the conference at their own event, like CV Labs’ Blockchain Hub and, at Davos' Hotel Europe, GBBC’s Blockchain Central.

Related: TradFi and DeFi come together — Davos 2023

But Entwistle drew a silver lining around the decreased number of crypto stalls along the promenade, suggesting that more fruitful dialogue has been possible at the WEF conference:

“It’s definitely more muted now, but we’re actually having a really good WEF. With some of the noise and hype gone, the conversations and ability to go deep present more of an opportunity.”

Ripple’s APAC head highlighted his belief that progress was being made in terms of dialogue and understanding of crypto given that the number of panels within the event had increased from two sessions in 2022 to seven in 2023, stating:

“If you think about the two parallel tracks, the industry pushing the agenda outside on the street, around Davos and around the region and then what’s going on inside. That infiltration over time, why it’s important, why regulators and banks need to talk about it, and why it should be a broader topic than just what’s happening at a night cap here or a panel there along the promenade.”

Whether there should be more representation from the crypto and blockchain ecosystem inside WEF is a more complex question to consider. Entwistle believes topics with a broad reach outside of the crypto ecosystem need wider representation with projects, protocols and tools that offer value and insights into vexing global issues. He added:

“You need all those different forms represented, but I also think we have to use those slots wisely, use the panels wisely when you do get in front of this group and make sure that people understand real-world utility.”

Entwistle said the “general thrust” of crypto conversations inside the WEF Annual Meeting was focused on why the industry exists and what it’s building. For Ripple, that has been cross-border payments and liquidity provision. Other crypto proponents have been driving conversations around blockchain-based CBDCs and carbon credit initiatives.

While a more specific discourse took place at the WEF Annual Meeting, conversations and business between TradFi and DeFi flowed freely along the Davos promenade. Cointelegraph moderated a number of panels during the week, one of which involved mainstream banks Bpifrance and Arab Bank discussing TradFi’s relationship with the industry.

A key takeaway was the fact that both these traditional financial institutions were offering cryptocurrency custody services for private clients, clearly showing that TradFi is already exposed to the asset class. Regulatory and process controls remain hurdles, but the industries are already cross-pollinating on their own terms.

What remains to be seen is whether the cryptocurrency and blockchain space will continue to camp out along the promenade in the years to come. Entwistle thinks that may well be the case, given the proximity and ability for the sectors to intermingle, stating, “I would expect that Web3, crypto, blockchain, if we do our job and convince the world that we are actually needed, and we certainly believe we are, that we’ll have a place at the table for a long time here.”

Coming for Circle

Cory Then, Circle’s vice president of global policy, said he’d seen a lot of idealistic individuals trying to cooperate and marshall resources in a way that would benefit the world economy. 

Speaking to Cointelegraph after moderating a panel at Hotel Europe, Then highlighted the importance of exploring the role of blockchain-based payments systems like Circle with regard to the future of finance and global payments:

“We're out there talking to policymakers, we're talking to traditional companies outside of tech, who are looking at using USDC as a payment solution, we're talking to tech companies, to figure out how we might integrate with the work that they're doing. We're talking to humanitarian organizations.”

According to Then, Circle has had hundreds of conversations with policymakers from the European Union, the United Kingdom, Japan, Singapore, Mexico and more as USDC continues to become more readily available as a stablecoin solution.

Key drivers around adoption were focused on how decentralized payment systems can help large swaths of unbanked people around the world. Then said that stablecoins can improve financial systems and inclusion in areas that are largely unserviced by banks and financial institutions:

“You have a phone. You download a personal wallet onto that phone. And next thing you know, you have access to a payment mechanism that is quite reliable and you can get U.S. dollars or you can get Euro coins.”

Then suggested that continued utility offered by protocols, platforms and institutions in the sector and less “betting on price fluctuations” would drive further inclusion.

Driving collaboration in a fragmented world

Brett McDowell, chairman of Hedera, also gave his perspective having been involved both inside the WEF conference and along the promenade in Davos. 

Hedera’s institutional, open-source decentralized network is used by a variety of enterprises, universities and Web3 organizations globally. The proof-of-stake blockchain platform’s “performance-optimized” Ethereum Virtual Machine (EVM) smart contracts allow for the creation of diverse Web3 applications and ecosystems.

McDowell told Cointelegraph that the impression of fragmentation between the WEF conference and the crypto and blockchain ecosystem was understandable, but highlighted his own experience of continued collaboration:

“As someone who was privileged to be on both sides of the fence this week for those conversations with leaders of the industry and the World Economic Forum directly, the conversation is a lot more fluid than it looks.”

McDowell said that the WEF’s ability to assemble stakeholders from different industries that might otherwise be separated from one another was invaluable, bringing policymakers to the table alongside private and public enterprises. He added:

“The WEF has unparalleled convening power. Blockchain and crypto is really about building trust layers, anchoring truth and then using cryptography to ensure truth over time on immutable ledgers. That’s why it’s about trust and it starts with relationships.”

The environmental, social and governance (ESG) framework, a focus of the WEF, is another sector that could leverage the many applications of blockchain technology and cryptocurrencies. As McDowell explained, “This is trust technology. It’s the perfect backbone for ESG applications at scale and that is what we need, we need network effects.”

The Hedera chairman said that the WEF was actively considering blockchain-based tools and applications to tackle topics like climate change and power digital economies and tokenization of assets.

The organization might still be at a stage where it is learning about the power of these relatively new technologies, but the growing discourse inside the World Economic Forum emerged as a positive takeaway from Davos 2023.

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