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AAA studio Ubisoft to develop Web3 gaming experience with Immutable

Blockchain gaming firm Immutable announces partnership with Ubisoft’s Strategic Innovation Lab to develop Web3 games.

AAA gaming studio Ubisoft has partnered with blockchain game firm Immutable to collaborate on developing Web3 games through its Strategic Innovation Lab.

An announcement shared with Cointelegraph said the two studios will combine their expertise to intertwine mainstream gaming development quality with Web3-enabled functionality.

Nicolas Pouard, who heads up Ubisoft’s blockchain initiative, noted that Immutable’s existing blockchain infrastructure and its experience integrating decentralized functionality into games was a vital driver of the partnership:

“We’re excited to partner with them and look forward to bringing that level of fluidness within a full-fledged game, so players only have to focus on the fun of the experience.”

Immutable co-founder and CEO James Ferguson added that the collaboration marks an important milestone for the Web3 gaming sector.

“We couldn’t be more excited to explore with Ubisoft the benefits of Web3 and digital ownership for players. We plan to bring the full weight of our ecosystem to bear to ensure the partnership’s success,” Ferguson said.

The partnership comes off the back of successful demos of Immutable’s flagship titles, including Guild of Guardians, Metalcore, Shardbound and Infinite Victory. These various titles offer gamers different genres to explore that incorporate defining Web3 aspects like immutable ownership of in-game assets.

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Immutable also recently launched the test network of its zero-knowledge rollup (ZK-rollups) gaming solution Immutable zkEVM. ZK-rollups have been in the spotlight throughout 2023 as a significant layer 2 Ethereum scaling technology that enables high-throughput, low-cost transactions for decentralized applications, services and solutions.

The firm has rolled out two different ZK-based scaling solutions to date, including Immutable zkEVM which operates on Ethereum layer-2 Polygon, as well as Immutable X which is a separate rollup solution developed by ZK pioneers StarkWare.

Immutable’s gaming platform provides infrastructure for gaming studios to build games that run on the Ethereum blockchain.

Web3 games are beginning to break their way into the mainstream gaming space as 2024 looms. Cointelegraph exclusively reported that Illuvium Labs will have its flagship gaming title Illuvium listed on mainstream gaming publisher Epic Games Store on Nov. 28, which is home to hugely popular games like Fortnite.

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Polygon, Immutable zkEVM to tackle ‘huge incumbents exploiting players’

Web3 gaming developers will be able to build on a new zero-knowledge Ethereum Virtual Machine that aims to increase ownership rights for players and take on the big gaming corporations.

Gaming developers are getting a new platform on which to build Web3 games, with a tie-up between Polygon Labs and Immutable set to launch a new zero-knowledge Ethereum Virtual Machine (zkEVM).

The partnership sees the two Ethereum layer-2 firms create an “Immutable zkEVM” — a Polygon (MATIC)-powered zkEVM fully supported on Immutable’s Web3 game development platform.

Scheduled for a March 27 mainnet beta launch, Polygon’s zkEVM enables the validation of mass amounts of transaction data by bundling them up into one transaction that’s then confirmed on the Ethereum network. The same technology will feature on Immutable’s zkEVM solution.

Polygon Labs president, Ryan Wyatt, told Cointelegraph that the technology would allow game developers to focus on building a “great game” rather than needing to divert resources toward building the game on-chain.

“This massively simplifies the choices for developers and helps us focus on what really matters — which is taking on the huge incumbents who are exploiting players on a daily basis.”

In a separate statement, Immutable co-founder and president Robbie Ferguson stated that billions of dollars worth of in-game skins is sold each year with no rights to players.

“We’re changing that so players are in control, and ownership is the expectation,” he said.

Wyatt told Cointelegraph that the partnership came together despite Immutable and Polygon Labs being in competition, adding that the technology “really quickly aligned us” and it was “good for gamers and game developers.”

A ChainPlay survey of blockchain gamers last August revealed that 81% are prioritizing a positive and fun in-game experience after 89% reported losing money in the crypto winter of 2022.

Wyatt said that currently, devs are too focused on how to “actually build a game on-chain,” which pulls focus away from “making a really great game.”

“You shouldn’t really have to worry about these different parts of the infrastructure stack and game development,” he said. “This stuff should come easy. You should be able to plug and play very easily with it.”

The testnet is expected to be released at the end of Q2 and “some” interfaces for building on the zkEVM will be available on March 20. MATIC will be the “staking token,” with Immutable’s IMX token the “core gas currency.”

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Ferguson said they chose to build for the Ethereum-based gaming ecosystem because “it would be much better to scale the thing that everyone already wanted to use [...] rather than try and compete directly with Ethereum.”

“The right way to onboard the next billion players is not by competing with Ethereum but by building on it and scaling with it,” he said, adding that crypto could triple its monthly users “overnight” if Web3 gaming is successful with a “breakout” gaming title.

“What that requires is incredibly seamless infrastructure and a platform where users can get real ownership of their items without even knowing it's Web3 under the hood.”

Ferguson added he hopes the success of the platform means that “digital property rights in the game are the norm” so that games are owned by “all players rather than giant corporations.”

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