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Japanese gaming giant’s hiring spree ahead of NFT marketplace

Japanese entertainment and video game company Konami has posted new job openings to expand its NFTs, Web3 and Metaverse offerings.

Japanese gaming giant Konami is seeking to expand its crypto-versed talent pool while it ey the development of Web3 and Metaverse “experiences” and a nonfungible token (NFT) marketplace.

The gaming giant is the latest in a lengthening list of big names signaling interest in expanding its Web3 offerings by seeking to acquire new talent.

On Oct. 13, the company announced that it was recruiting a “wide range of talent” for "system construction and service development" relating to future Metaverse and Web3 platforms.

Konami stated that it has been conducting research and development to incorporate the “latest technology” into its games and content, adding it also has plans to launch an NFT trading platform where players can trade their in-game digital items. 

The company is well known among traditional gamer circles as the publisher behind the Metal Gear Solid franchise, Castlevania, Dance Dance Revolution and Frogger. 

Konami is looking to fill several positions including system engineers, programmers, project managers, designers, and directors for its venture into Web3.

The successful applicants will work on a “unique digital item distribution platform” that conforms to Japanese guidelines for blockchain games.

This is not Konami’s first foray into nonfungibles, in January the firm launched a collection of NFTs to celebrate the anniversary of its Castlevania franchise.

Related: Disney seeks corporate lawyer for ‘emerging technologies’ and NFTs

However, major moves into NFTs by some traditional gaming companies have been met with backlash, the most notable example being Ubisoft’s Quartz platform which came under fire earlier this year.

Last month, Ubisoft CEO Yves Guillemot walked back the company's enthusiasm for NFTs, saying it was merely in "research mode" all along.

Some gamers saw gaming companies' moves into the NFT space as a money grab. There were also environmental concerns over the proof-of-work mining process used to mint them, though much of these worries can be dismissed since Ethereum, the industry standard network for NFTs, has transitioned to proof-of-stake.

NFT sales have slumped in 2022 in line with the wider crypto bear market. In recent months, NFT sales on the world’s largest marketplace OpenSea have plummeted as much as 99% from their record highs of more than $400 million earlier this year.

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

Exchange Giant Coinbase Adds Support for Ethereum-Based Blockchain Video Game Altcoin As Markets Stumble

Exchange Giant Coinbase Adds Support for Ethereum-Based Blockchain Video Game Altcoin As Markets Stumble

Cryptocurrency exchange Coinbase is listing the utility and governance token of Illuvium (ILV), an open-world fantasy battle game built on the Ethereum (ETH) blockchain. According to the announcement by the largest crypto exchange in the US, consumers should only trade ILV on the ETH network. “Coinbase will add support for Illuvium (ILV) on the Ethereum […]

The post Exchange Giant Coinbase Adds Support for Ethereum-Based Blockchain Video Game Altcoin As Markets Stumble appeared first on The Daily Hodl.

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

GameFi would become the onboarding point for Metaverse: Animoca Brands CEO

Siu noted that the Metaverse won’t be a single or central entity but a combination of several metaverses.

The $200 billion gaming industry is rapidly becoming a key point of interaction between Web2 and Web3. In recent times, a growing number of gaming companies have integrated digital wallet support and nonfungible token (NFT)-based reward systems and even launched their own metaverses.

The growing prominence of GameFi in the Web3 economy makes the likes of Animoca Brands believe that it would become an onboarding point for the Metaverse. During the Future Blockchain Summit, Animoca Brands co-founder Yat Siu said that their focus is on the gaming industry as they are closer to a metaverse than any other industry. He noted that GameFi would become an “onboarding point for metaverse and introduce people to digital ownership.”

Related: Animoca Brands continues shopping spree with MotoGP mobile dev acquisition

Siu noted that currently, a large chunk of the $200 billion gaming ecosystem doesn't go toward the gamers or even the gaming companies but mostly towards promoters and advertisers like Facebook and Apple. He added that the advent of Web3 could end that monopoly and put the power back to gamers and gaming companies.

“More than half of the value that is generated in the gaming industry goes to Apple, Facebook, and Google. How much of that goes back to the gaming industry? Zero. This is the issue today, and it makes the ecosystem unhealthy.”

Siu noted that the Metaverse won’t be a single or central entity but a combination of several metaverses. He said the metaverse would be a “construction of new economies and is all about digital ownership.” He explained further:

"Metaverse to us is a whole economy, we don’t want to measure the future of these companies using PNL, we want to measure it in terms of GDP. Just like we can’t define Ethereum’s value by how much gas it generates but rather its utility as a whole, in the same way, the metaverse is an all-accomplishing picture. So, thematically, it's a metaverse, but practically its digital ownership."

Animoca Brands is a Hong Kong-based game software company and venture capital firm that has invested significantly in metaverse projects. Earlier in July this year, the firm raised $78 million to advance its ‘open metaverse’ concept.

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

A Recent SEC Filing Shows the World’s Largest Asset Manager Blackrock Plans to Launch a Metaverse ETF

A Recent SEC Filing Shows the World’s Largest Asset Manager Blackrock Plans to Launch a Metaverse ETFAccording to a recent filing, Blackrock, the multi-national investment company based in New York City and the world’s largest asset manager, has plans to create a new exchange-traded fund (ETF) based on metaverse companies. The fund — dubbed the Ishares Future Metaverse Tech and Communications ETF — will track metaverse firms with exposure to virtual […]

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

Illuvium co-founder shares plans for new ‘interoperable blockchain game’ model

Illuvium’s co-founder says they want to build a series of blockchain games connected to each other, forming an ecosystem of interconnected titles which share NFTs.

Kieran Warwick, co-founder of the blockchain role-playing game Illuvium has lifted the curtain on a gaming concept he says has never been done before — the interoperable blockchain game (IBG). 

Speaking to Cointelegraph during Token2049 in Singapore, Warwick said Illuvium has three games currently being built which will be underpinned by the same economy, governed by a single token (ILV),  and connected by the blockchain — making it an interoperable experience.

“We're building something that has never been done before not in the mainstream and not in Web3.”

 IBG, a term coined by Illuvium, is a series of blockchain games connected to each other, forming an ecosystem of interconnected titles which share NFTs, a common in-game currency, or both.

Aside from trying to blaze new territory in the industry, Warwick says Illuvium is a “fun game” first and foremost, with player enjoyment as a cornerstone, rather than play to earn (P2E) and non-fungible token (NFT) aspects that some titles in the GameFi space have tended to focus on.

He hopes the shift in focus could be the key to attracting players from the mainstream market.

“In our genres that we're hitting, there might be roughly 500 million people that we can bring in that literally won't know that they're playing a crypto game.”

The first game is a city builder, one that Warwick says is a “combination of Sim City and Clash of Clans” where players can build and mine resources for use in the second game, “Overworld.”

Overworld focuses on exploring and capturing creatures called “Illuvials”, which Warwick compares to Pokemon, that can then be battled in the third game, which will be similar to online battle arena titles such as “Teamfight Tactics or DOTA.”

Warwick says they might not stop at three games though, adding at some point they want to “build another six games on top.”

“Imagine taking one of those assets and then going over to the racetrack and playing a Mario Kart Game, but you're not buying a new Nintendo game, it's just one asset that's usable across an entire universe of games.”

At this stage, Illuvium still doesn’t have a formal release date but Warwick hopes to have a working beta in the next two or three months, with plans to publish on mobile, PC, and Mac.

“I reckon probably sometime really early next year is when we'll have open Beta with yields and all the aspects that we need, but not fully polished.”

Related: 'Blockbuster' titles could save GameFi — ABGA President

Illuvium is governed by the Illuvium DAO, a decentralized autonomous organization. Warwick said they originally were going to raise $350 million in funding during the bull market, but the ongoing crypto winter has seen them scale back to between $10 and $20 million.

Warwick also revealed he made the Australian Financial Review's Young Rich List again this year — but the market conditions mean the billion dollars he was worth last year are a distant memory.

Warwick jokingly noted that this was not a concern as his main motivation is only to be richer than his brother, Kain Warwick, the founder of Synthetix, who also made the Australian Financial Review's Young Rich List in 2022.

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

3 ‘blockbuster’ titles that could save GameFi — ABGA President

To attract more users and make blockchain gaming more mainstream, Kevin Shao says future titles should find a “balance” between and accommodate different users' tastes.

Kevin Shao, Executive President of the Asia Blockchain Gaming Alliance (ABGA) says he’s holding out hope for three “triple-A” blockchain gaming titles that could help propel GameFi into the mainstream and rescue it from the bear market.

Speaking to Cointelegraph during Asia Crypto Week, the Executive President said one obstacle preventing mainstream adoption is current GameFi titles often have a focus on non-fungible tokens (NFTs) and play-to-earn (P2E) features without caring about “game performance,” and users' enjoyment.

In a P2E model, gamers typically buy an NFT in order to play the game and can win gaming tokens which can then beconverted into Bitcoin (BTC), Ethereum (ETH), fiat currency, or stablecoins.

While he acknowledges these current GameFi titles are enjoyable for a lot of people, Shao says future titles should find a “balance” to accommodate different users' tastes if it wants to go mainstream.

Executive President of the Asia Blockchain Gaming Alliance Kevin Shao in Singapore

In his opinion by moving away from the “existing project lineage,” developers could start taking cues from the mainstream gaming industry and incorporate features for people who want to play “for fun,” rather than for profit.

During a presentation at a conference in Singapore, Shao highlighted three upcoming AAA titles he believes are shaping up to have the changes the GameFi industry needs — Illuvium, Phantom Galaxies, and Big Time.

Illuvium is an open-world exploration, NFT creature collector and auto battler game, Phantom Galaxies is an online third-person RPG using NFTs to customize mechs, and Big Time is an RPG monster hunting action game with NFTs used to personalize weapons and clothing. 

Related: Crypto gaming sucks — But devs can fix it

Shao said they have "very good teams" behind them and a large bankroll from investors which could allow them to do "something different,” at least “compared to other projects recently," and could be game-changing for GameFi if they can build a strong user base before the next bull market. 

According to Shao, we will most likely see the result “maybe this year or next year.”

The Asia Blockchain Gaming Alliance (ABGA) launched on Nov. 25, 2021, in Singapore and is a non-profit co-sponsored by institutions in the gaming industry.

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

NFTs bring in-game ownership to a new level, says Blokhaus founder

NFTs improve interactivity by allowing users to unlock fully modular, community-driven in-game experiences to which they own the pieces, explains Mark Soares, the founder of Blokhaus Inc.

Nonfungible tokens (NFTs) have taken the gaming world by storm. Whether it’s through limited edition collectibles, avatar enhancement or play-to-earn incentivization, digital assets have given in-game ownership a new meaning.

The ways in which NFTs are available to players are becoming increasingly tangible. In the case of Blockxer, the latest blockchain game from Blokhaus Inc., every component of the game has been NFT-ized and available for modification by users. 

Mark Soares, the founder of Blokhaus Inc., told Cointelegraph that when every aspect of the game is an NFT, users can create completely “bespoke” game experiences. Everywhere a user turns in this 8-bit, arcade-inspired game, there is an NFT — from the background and the characters to the weapons and more:

“Imagine the ability to create your own characters, in your own scene, and the ability to gift or sell these mods as an NFT pack to other players."

NFTs allow users to unlock fully modular, community-driven in-game experiences to which they own the pieces. Soares likens this customization of an NFT-driven game, such as Blockxer, to 90s mixtapes, saying that it puts the “power of game creation in the players’ hands."

As explained by Soares, the design of Blockxer is quite simplistic, harkening back to pixelated arcade games of the nineties. It highlights crypto-meme culture and includes characters like a zombie doge.

Zombie Doge NFT character sample. Source: Blockxer

Even though the game design is simplistic, Soares stated that it doesn’t mean the utilities of the NFTs have to be simple as well. In fact, he said that too simplistic thinking of NFTs is a problem in the blockchain gaming industry.

“Usually [they’re] just add-ons, rewards or badges for games that you can purchase - we think they can and should be much more.”

This is only the beginning of NFT integration into the world of gaming. Recently MyMetaverse and Enjin games began implementing NFTs into popular games such as Minecraft and Grand Theft Auto 5 servers.

Related: Solitaire, Counter-Strike, Snake: How casual gaming could be a ‘huge’ Bitcoin on-ramp

Other gaming giants like SEGA games have recently shown interest in blockchain gaming and its features.

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

Crypto gaming sucks — but devs can fix it

Crypto gaming isn’t working. Developers need to focus more on more on fundamentals and less on cosmetics in order to fix it.

What we have today in terms of Web3 gaming is not working. Play-to-earn has not worked and neither will play-to-earn or any X-to/and-earn. On top of that, traditional gamers view nonfungible tokens (NFTs) with suspicion. They dunk on expensive apes and are skeptical of large game publishers applying the lipstick of NFTs for further monetization.

Nobody knows what a successful Web3 game will look like yet. To get there, we need more developers to experiment with more models. We need infrastructure that will lower the barriers to Web3 game development and make it easy for developers to experiment. That’s why it’s imperative to invest in developing the underlying infrastructure rather than getting carried away by the speculative hype.

The Web3 gaming infrastructure can be broken into two phases:

  • Pre-release: Infrastructure for pre-game launch
  • Post-release: Infrastructure for post-game launch.

Across both development phases, Web3 gaming needs technical infrastructure (blockchains, analytics and toolings), financial infrastructure (marketplaces and launchpads) and a third category that cuts across both types of infrastructure, such as metaverse platforms and guilds.

Navigating the mint in pre-release development

Game developers have a wide range of options to choose from when deciding where and how to mint the game’s NFTs. Specialized gaming blockchains such as ImmutableX and Klaytn offer low-to-no gas fees and high throughput.

Many games are also setting up their own blockchains to enjoy maximum flexibility and scalability. Axie Infinity launched the Ronin sidechain, and DeFi Kingdoms has an Avalanche subnet called DFK Chain. However, launching an independent chain is not technically simple.

Emerging players like Saga are trying to capture this new demand by offering a simplified experience for developers seeking to launch their own chains.

Unique active wallets connected to DeFi and GameFi applications from January 2022 through August 2022. Source: DappRadar

In the future, besides building out their own chains, Web3 game developers will opt for the easiest experience with full-stack Web2.5 integrators that simply offer SDK and API toolkits. Forte, Stardust and Particle Network are examples of full-stack infrastructure providers that cater to the developer experience.

Inflationary tokenomics are on the way out

Web3 games have the option to finance the initial development by pre-selling in-game tokens and game assets. We have witnessed the rise and fall of the inflationary token economic model.

Moving forward, selling tokens and game assets, especially those with equity-like governance and ownership features, will become more selective. Projects will whitelist or prioritize buyers who are players or meaningful contributors such as content creators, infrastructure providers and community managers.

Social engagement mechanisms must increase

Infrastructure for Web3 gaming growth and engagement is in a tricky chicken-and-egg situation because the traction is still relatively low, which is due to the lack of compelling games.

But once a few Web3 games hit critical mass, the network effects from identity data will enable these platforms to bootstrap and collectively innovate faster.

Related: GameFi developers could be facing big fines and hard time

Aside from the lack of compelling games, familiar aspects such as reviews and social features are missing from Web3 games. There is huge room for competition and innovation as users can easily port to new entrants without losing their assets.

Unlocking asset (NFT) utility

Web3 games generally share value capture with their players and community. Instead of buying everything from the game creators, players can earn or purchase in-game assets and currency from one another, creating a player economy.

For mature Web3 gaming economies, productive digital assets become an attractive source of yield through rental, loans or staking. In fact, successful games may even decide to capture their own financial layer by creating in-house substitutes, given how lucrative it can be, as in the case of Axie Infinity’s marketplace or StepN’s new decentralized exchange.

Guilds and metaverse platforms

Lastly, there are guilds and metaverse platforms that offer the games funding, integrations and partnerships. They are in a good position to become focal points for Web3 gaming, like major publishers and distributors in traditional gaming. The crucial difference is that the players and creators can own significant stakes and contribute via governance through decentralized autonomous organizations.

The Sandbox and Decentraland are the leading metaverse platforms. But both of them require creators to purchase land upfront, so a lot of land was sold to speculators who do not contribute anything meaningful to the ecosystem. Taking a different approach is Mona, which is free for creators upfront until a space is minted and sold.

Related: Get ready for the feds to start indicting NFT traders

Meanwhile, Web3 gaming guilds such as Yield Guild Games and Merit Circle have on-boarded thousands of players to help support upcoming games, most notably, Axie Infinity.

The guilds are compelled to differentiate themselves amid growing competition. Snack Club, for example, taps into Brazil’s largest esports and gaming lifestyle group Loud, with 300 million followers. Jambo is building an African super-app that includes telco services and decentralized finance alongside gaming.

Games play an essential role in our lives and have long been a frontier of human experimentation. What we’ve witnessed in Web3 gaming so far is part of that experimentation. Undoubtedly, the pitfalls are many.

Most iterations of Web3 game economics today are problematic because everybody assumes they will make money playing games. That is not how economies work. So, let’s not confuse speculative hype, which is volatile and fickle, with actual adoption and retention.

Shi Khai Wei is the general partner and chief operations officer of LongHash Ventures, a Web3-focused venture fund and accelerator. In 2021, Shi Khai was awarded Forbes 30 Under 30 in recognition of his achievements. He was previously a management consultant at McKinsey & Company, with a focus on digital transformation and analytics across the financial and telecommunications sector in Southeast Asia.

Saga, Particle Network, Mona, and Jumbo — mentioned in this piece — are LongHash portfolio companies. This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

Metaverse graphics aim for community and accessibility — Not realism

Metaverse graphics have been questioned in terms of quality, but industry experts explain that images appear certain ways for a reason.

Some may argue that the Metaverse has been around for years, as demonstrated by early gaming platforms, yet virtual ecosystems are now being embraced by almost every industry. A recent report from consulting firm McKinsey & Company believes that the Metaverse has the potential to generate at least $5 billion in value by 2030. McKinsey also found that investments exceeding $120 billion have been put toward Metaverse platforms this year, indicating that major growth is underway.

While notable, there is still the perception that most metaverse platforms are lacking when it comes to graphic quality. For example, Mark Zuckerberg was recently criticized for posting a selfie in front of the Eiffel Tower within Meta. Although Meta has already invested over $10 billion into building its metaverse, some have pointed out that Meta’s current graphics are lower quality than images that appeared in Second Life in 2007.

Metaverse graphics are aesthetic choices 

Although the mainstream has been quick to criticize graphics associated with various metaverses, industry experts note that image quality is intentional. A spokesperson for Linden Lab — the firm behind Second Life — told Cointelegraph that the content design and aesthetic choices that other metaverses make are usually stylistic:

“For instance, the blocky appearance of some Metaverses builds upon the modeling techniques first seen in Minecraft. This was a deliberate choice to not appear realistic.”

Echoing this, Yat Siu, co-founder and chairman of Animoca Brands, told Cointelegraph that graphical representations depend on the brand and the imagery of the Metaverse in question. “If you look at the visuals of Phantom Galaxies or Life Beyond you can see that the quality is both high, and that fashion can be experienced in a manner that is visually closer to what one might expect in reality.”

With this in mind, Linden Lab’s spokesperson mentioned that one key difference between Second Life and other metaverse platforms is its community’s focus on realism. “While there are 20 years of archived Second Life images scattered across the internet, you will see incredible quality our creators are delivering today — way beyond that of even newer virtual worlds or metaverses.”

Image of Le Jardin Des Tuileries in Second Life, uploaded in Sept. 2022. Source: Linden Lab

But, while realistic images may appeal to certain metaverse communities, other platforms are taking different approaches. For example, The Sandbox — dubbed as one of the most popular blockchain-based Metaverses — intentionally has boxy graphics.

Sebastien Borget, co-founder and chief operating officer of The Sandbox, told Cointelegraph that the platform chose voxels as the building blocks for its metaverse due to ease of use:

“Voxels are like ‘digital legos’ that require no user manual. Hundreds of millions of people already know how to work with voxel graphics (thanks to Minecraft) and this opens The Sandbox to a massive community worldwide.” 

To Borget’s point, Siu noted that the boxy, voxelized images in The Sandbox are not a visual limitation, as it is a style that allows for communal design. “People don't consider Lego as ‘lo-fi.’ 8-bit style or retro pixel art is another example of something that is trendy and fashionable because of what it represents,” he remarked.

Borget added that the graphics enable accessibility for creators of all ages and backgrounds, which is critical since he believes the Metaverse will largely consist of user-generated content moving forward.

To put this in perspective, Loretta Chen, co-founder of Smobler Studios — a Singapore-based multimedia design agency — told Cointelegraph that she recently partnered with The Sandbox to create a wedding reception in its Metaverse.

According to Chen, Smobler Studios used VoxEdit and Game Maker to build the wedding venue, which are two free software applications that can be downloaded from The Sandbox website. In addition to being accessible, Chen noted that she was pleased with the imaginary aspects provided by The Sandbox’s graphics. “We took creative liberty in some aspects. We would be remiss if we aimed to recreate an identical replica of assets with no imagination or element of fun.”

Image from the wedding reception recently hosted in The Sandbox. Source: Smobler Studios

However, some industry experts believe that high-quality images are crucial for ensuring engaging metaverse experiences. Jacob Loewenstein, head of growth at Spatial — a metaverse platform focused on augmented and virtual reality — told Cointelegraph that Spatial prioritizes high-quality graphics for a number of reasons:

“First, they help the user feel more immersed. Secondly, they help the user express themselves more fully. Finally, users that participate in the Metaverse’s economy expect virtual goods with premium graphical fidelity.”

Given Spatial’s focus on quality, it shouldn’t come as a surprise that the firm is partnering with major fashion outlets, like Vogue Singapore, to bring metaverses to the mainstream. Graphic quality is also becoming crucial as the McKinsey report notes that 79% of consumers active on the Metaverse have already made purchases. 

At the same time, it’s important to recognize that user-generated content becomes more difficult to achieve on Metaverses focused on realism. For example, Ready Player Me is also working with Vogue Singapore to ensure that users can interact with realistic avatars.

Unlike voxelized images that may be easy to create with, Rainer Selvet, co-founder and chief technology officer at Ready Player Me, told Cointelegraph that Ready Player Me renders graphics in its avatar editor through the ThreeJS JavaScript 3D library.

Additionally, various cosmetics associated with the avatars are authored by 3D artists that include physically based rendering materials, which define how different assets should physically look in a game engine. Although this process is complex, Selvet shared that Ready Player Me will be open-sourcing its graphics library visage in the coming months to make creating easier for developers.

Avatars created by Ready Player Me. Source: Ready Player Me

Metaverse images will improve, but community remains key

Even though the quality of graphics is based on choices by metaverse platforms, improvements are being made as Web3 advances. For instance, Borget noted that The Sandbox is spending a majority of its resources on research and development to ensure the next phases of user experience. He said:

“Avatar expressions and emotions will make The Sandbox even more immersive and fun for users. And if you look at how The Sandbox looked two years ago, users will already be excited to see how it is different today, and how it may evolve in the next two years.”

Image of how The Sandbox appeared in 2018. Source: The Sandbox

While innovation is clear, technical limitations will likely slow development. For example, Selvet pointed out that software and hardware challenges remain, stating, “Many of today’s metaverse applications are predominantly browser-based, yet users want access to be frictionless.” 

As such, Selvet noted that the need for metaverse accessibility on devices other than gaming PCs is increasing. Loewenstein added that Spatial is particularly focused on bringing the Metaverse to both web and mobile, yet he noted that compute constraints have been problematic.

Fortunately, developments are underway. Loewenstein said, “Firstly, new processors are increasingly powerful, while being light and power efficient. Secondly, new APIs like WebGPU will, in the next 24 months, enable users to access the true power of their GPUs in web metaverse experiences. Thirdly, cloud rendering is becoming more available at a lower cost, while high bandwidth internet (such as 5G) similarly proliferates.”

Image of how The Sandbox currently appears. Source: The Sandbox

All things considered, metaverse development currently seems to be focused more on community building rather than imagery. “I believe we need to move past the expectation of a photorealistic meta-human Metaverse and look at what drives human interaction,” remarked Borget. In order to do so, Borget explained that metaverses should focus on ease of use:

“If we build a world that requires high end technology and skills to build and run, we’ll be leaving out most of the world’s population. However, if we instead focus on making creation and play highly accessible and engaging, we can make the metaverse a new, more level playing field.”

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders

Solitaire, Counter-Strike, Snake: How casual gaming could be a ‘huge’ Bitcoin on-ramp

Gaming companies Zebedee and Thndr are taking advantage of the Lighting Network, atop Bitcoin, to entertain and onboard gamers into Bitcoin.

You can now play Solitaire, Snake and even Counter-Strike to earn Satoshis, tiny fractions of Bitcoin (BTC). Cointelegraph spoke to executives at Thndr Games, a play-to-earn (P2E) company built around Bitcoin and Zebedee, a gaming platform that will “Transform gaming with the power of Bitcoin.”

Thanks to the Lightning Network (LN), a layer-2 payment solution built on top of Bitcoin, instant microtransactions of Sats can pay out to gamers across the globe quickly. “This genuinely fixes a need in gaming,” Ben Cousens, chief strategy officer at Zebedee, told Cointelegraph.

Zebedee offers Bitcoin and LN support for popular games such as Counter-Strike: Go. They promote casual gaming and the creation of inviting environments that could “Bring people into Bitcoin in a way that surprises them,” Cousens explained.

For THNDR, which released a Solitaire-style mobile game on Monday, the rollout of popular, casual gaming types is also about onboarding people into Bitcoin. They actively target gamers in emerging markets as well as female audiences.

Looks familiar? In-game footage from CS:Go. Source: Zebedee

Desiree Dickerson, CEO & co-founder of Thndr Games, shared some statistics with Cointelegraph during a call: “Sixty percent of all women worldwide play games, and 60% of these women play mobile games every day.”

On top of that, the gaming industry is bigger than the movie industry; “2.6 billion people worldwide play games,” and within that segment, mobile gaming is the most popular. “It makes up 60% of the entire gaming market, and it’s only increasing,” Dickerson explained.

The release of Club Bitcoin: Solitaire specifically taps into the growing female audience segment:

“The mission is to onboard people into Bitcoin, but we are never going to make a game that is not a good game. We don’t want just to target Bitcoiners non-stop. It’s about making an excellent game that has Bitcoin in it.”

Around 60% of Thndr Game's users are located in the global south, a popular touchpoint for Bitcoiner companies. Emerging markets suffer from unstable regimes, volatile currencies and weaker socio-economic development.

In this environment, Bitcoin the asset can provide an economic lifeline to many and thanks to near-instant payment rails and Bitcoin-centric games, Bitcoin the protocol now offers a means of escapism as well as small economic rewards. At Zebedee, for example, the average transaction size is tiny, just $0.02.

Cousens told Cointelegraph, “Gaming and Bitcoin and Lighting is a huge onramp for Bitcoin [adoption],” sharing that Brazil is an important territory of their userbase, followed by the Philippines–both emerging countries with thriving crypto adoption.

Club Bitcoin: Solitaire. Source: apps.apple.com

Furthermore, both Dickerson and Cousens illustrated that gaming is a way of onboarding people into Bitcoin without “ideology.” The Bitcoin and crypto spaces are rife with infighting, dunking and told-you-so's, whereas gaming, in particular idle gaming, is a laidback environment in which users can start stacking sats.

Related: Bandai Namco, SEGA among gaming giants eyeing blockchain gaming

Thndr has successfully sent over 1.5 million rewards over the LN and has garnered a growing audience of devoted fans. All of its games on the Apple App Store boast a 4.5-star or more rating. “We are almost first and foremost thinking about the pure joy of play,” Dickerson explained.

For Cousens, who is well aware of the risk of “Hyperfinancialisation” of gaming products, he explains it’s hard to underestimate the role that casual gaming could play in Bitcoin adoption .“A bad casual mobile game has like 10 million downloads [...] You get one or two games, you dwarf El Salvador.”

El Salvador could onboard a total population of 6.4 million people into earning, saving, and spending Bitcoin thanks to The Bitcoin Law. Solitaire, by comparison, has 35 million monthly users, according to Microsoft. And that’s just one game.

Base Blasts Off 219% as NFTs Hit $155M This Week: Winners, Losers, and Big Spenders