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Should Zuck lead us to the Metaverse? Crypto leaders weigh in

“In order for him to have a clean slate for Meta, he must step down and he must have a new CEO to run it,” said Jenny Ta.

Crypto leaders are divided over whether Mark Zuckerberg should lead Facebook into the Metaverse, with Hodl Asset’s Jenny Ta saying he needs to resign if Meta is to succeed while Animoca’s Yat Siu says Zuck is the only one who can drive the company forward.

Ta is the Chief Operating Officer (COO) of nonfungible token (NFT) platform developer Hodl Assets, and said that Zuckerberg needs to head off lawsuits and protect the company’s image by relinquishing his role as CEO.

But the co-founder and Chairman of blockchain game and virtual property developer Animoca Brands, Yat Su said that Zuck is a “force of nature” who can make Meta’s vision a reality — but that he hopes he embraces a decentralized model.

The comments came in light of Facebook’s recent rebrand to Meta, in which the firm is aiming to provide a platform for creators to build virtual online businesses and launch its virtual reality hardware business named “Reality Labs” on the way to creating the Metaverse.

Zuck’s Metaverse

Ta told Cointelegraph that due to the regulatory scrutiny aimed at the CEO over Facebook's data mining, privacy and content policies, it would be better if he stepped down to provide Meta with a clean slate. She went on to draw comparisons with Bill Gates and Microsoft in the early 2000s.

“Bill Gates, when he was still the CEO of Microsoft, he was a monopolist. So the government went after him hardcore. Lawsuits after lawsuits until one day he said ‘forget this. In order for me to save the company, I need to step down,’ And guess what? It worked.”

Ta suggested that figures such as Zuckerberg, Gates and Jeff Bezos never actually want to “let go of the throne” but will do so to “protect their wealth” and repair their firm’s image if required.

“Mark Zuckerberg's wealth is Facebook, not the Metaverse. The Metaverse has proven to him nothing yet. [...] In order for him to have a clean slate for Meta, he must step down and he must have a new CEO to run it.”

While Siu isn’t necessarily a fan of Facebook’s Metaverse play either, he thinks that Zuckerberg needs to remain at the helm. Siu described the CEO as a “force of nature” who is more focused on getting his projects across the line than receiving monetary compensation at this stage.

“This is the irony. I think that it needs Mark Zuckerberg actually for Meta to fulfill that vision because it is a founder-led organization, right? You know, say what you will about all the things that Mark may have inadvertently done. He is brilliant. He is one of the smartest people in the world. He's going to drive the organization in a mission-led way.”

Where Siu sees an issue however, is whether the organization will be “able to go with him in the speed that he wants to and also spar with him appropriately.” Siu also thinks that Meta and Zuckerberg need to reconsider its current centralized business model if it wants to truly create an “open” and successful Metaverse:

“I think Facebook is very much facing an innovator's dilemma that might counter what Mark would like to do.”

Mainstream adoption

Speaking more broadly, Ta likened the current state of the Metaverse to the initial adoption of text messaging when phone calls were standard. Ta used the example of her mother who at first didn’t see a point in using the tech, but five to 10 years later it was one of her main methods of communication:

“The five percent of the world who really knows what the Metaverse is are [like] the ones who were [first] using text messages 20 years ago.”

Siu thinks that “mass adoption” is coming soon, as the conversations about the space have shifted from a niche topic to something that is reaching a mainstream audience.

“It's reached that point where every interaction becomes exponential in focus because it's no longer one person talking to one person that introduces another person. It's a thousand people talking to a thousand people that are creating a few thousand people that are coming to the space,” he said.

“We're now going to have to be talking about how we go from tens of millions to hundreds of millions.”

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Dogecoin Conference rebrands as Hodl Assets and gets into fashion NFTs

Jenny Ta said that HODL Assets chose to rebrand the Dogecoin Conference to Cryptotainment as part of the firm’s goals to make NFTs mainstream.

Jenny Ta, founder of CoinLinked and chief operating officer of nonfungbile token (NFT) platform developer Hodl Assets, believes that the fashion-based NFT market will be worth billions in the future.

Ta is a self-made millionaire who founded the crypto-powered social marketplace CoinLinked in May 2020. The firm was set to host a Dogecoin Conference in Las Vegas, but the event has since been rebranded to the “Cryptotainment Conference” following Hodl Assets’ acquisition of CoinLinked in August earlier this year.

Ta was on-boarded as the new chief operating officer of Hodl Assets as part of the deal, and the rebranded event will now shift its focus from Dogecoin (DOGE) to NFTs, fashion and entertainment.

In an exclusive interview with Cointelegraph, the veteran Wall Street trader turned crypto proponent spoke about the upcoming conference and also offered her take on the collision between the fashion world and NFTs.

Hodl Assets’ two-day Cryptotainment Conference is slated for the summer of 2022 in Las Vegas, and the firm is working to combine the world of crypto with fashion and entertainment.

Ta stated that the event shifted from Dogecoin to NFTs as part of Hodl Assets’ vision to spark widespread adoption of NFTs. She said that the team felt that fashion and NFTs made the “most sense” out of all other options due to the combined potential of the two sectors. 

Ta said that she will be inviting top figures in the crypto space to speak about NFTs, with the first day to be focused on NFT education, live music and entertainment.

The second day will be focused on fashion, with the main feature being the Global Couture gala event hosted by renowned designer and former model Linda Gray. The firm is touting the event as a chance to shed “light on the many possibilities of NFTs” in the fashion world.

“Bringing the best of all worlds together is an empowering prospect. Building cultural understanding is much like bringing the historically separate realms of finance, entertainment and fashion together to create something amazing,” Ta said in an announcement shared with Cointelegraph.

Related: Culture converges with blockchain as luxury fashion brands launch NFT collections

While there have been some movements in the fashion world to adopt NFTs, Ta argued that once two sectors fully “collide,” the market will produce “multi-billions” worth of sales.

Ta pointed to the example of fashion galas, in which nearly every aspect of the events — from the models to the showcased pieces — can be tokenized and sold on a blockchain:

“The gowns, the stilettos, the jewelry, the crowns that these beautiful women would be wearing as they walk out at the fashion show [...] All of that can be an NFT.”

“And if the bid is correct, the buyer of the NFTs can also receive the actual product that would be shown at the gala. I mean, it’s just crazy,” she added.

The Hodl Assets COO also stated that the hype around the burgeoning NFT sector has the power to turn any regular event into something that is widely captivating.

“Just because the term nonfungible token is attached to it, everybody now wants to be a part of it,” she said.

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