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Formfunction to shutter marketplace amid Solana NFT slump

The platform didn’t disclose the reason for its closure, but Solana NFTs haven’t been having the best run lately.

Formfunction, a Solana (SOL)-based, nonfungible token (NFT) marketplace, has announced it is closing up shop after only 13 months of operation amid a slump in Solana NFT prices and trading volumes.

On March 15, Formfunction announced it was “shutting down” on March 29, saying it “cannot continue to operate.” The decision was reached after “much discussion and careful consideration, it said.

The exact reason for closing the platform was not disclosed in the announcement.

Formfunction’s head of community and marketing, known by their pseudonym “Magellan,” tweeted on March 15 that the cofounders and the team will “pivot to a new direction, likely outside of the crypto [and the] SOL space,” but did not provide further details.

Cointelegraph contacted Formfunction’s cofounders — Matt Lim and Katherine Liu — for comment but did not immediately receive a response.

The marketplace’s shutdown comes after its launch just over a year ago, on Feb. 3, 2022. According to Magellan, over that time it conducted $5 million in sales despite a “brutal bear market.”

Shortly after its launch the platform also raised a $4.7 million seed round in March 2022 led by venture capital (VC) firm Variant Fund and contributions from other VC firms Solana Ventures, Canonical Crypto, Pear VC, Palm Tree Crew Crypto and OpenSea Ventures.

Since Formfunctions launch, the wider Solana NFT space has plummeted in terms of volume and floor prices alongside a drawdown in the price of SOL.

Figures from Solana NFT data aggregator SolanaFloor show its index of the “blue chip” NFTs on the blockchain saw a 75% price drawdown in dollar terms since early February 2022.

The USD price of an index of blue-chip NFT prices on Solana since Jan. 1, 2022. Source: SolanaFloor

The daily number of buyers of Solana NFTs has also seen a slowdown over the past 12 months. According to data from CryptoSlam, daily unique buyers currently hover around 7,000, almost half the amount seen on average at the start of 2022.

Solana has seen a slide in daily unique NFT buyers (blue) since March 2022 and daily sales volumes have also halved to under $4 million. Source: CryptoSlam

SOL’s price has also tanked since Formfunction’s launch. At the start of 2022, SOL traded at around $100; it has now fallen over 80%, at time of writing trading around $19.

The price of SOL took a significant hit in the November 2022 collapse of FTX and has struggled to regain traction since. FTX founder Sam Bankman-Fried was an early investor in the Solana blockchain.

Related: Do ‘Ethereum killers’ have a future? Here’s what the crypto community says

Notable NFT collections first native to Solana are seemingly abandoning the platform also.

In December last year, DeGods and y00ts — two top-performing Solana NFT projects — announced they were bridging to Ethereum and Polygon to “explore new opportunities” and to allow for the continued growth of the collections.

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OpenSea implements 0% fees to win over NFT userbase lost to Blur

NFT marketplace Blur surpassed OpenSea in daily ETH trading volume as users — anticipating greater returns on their NFT investments — are looking for a trading arena that works in their favor.

Major nonfungible token (NFT) marketplace OpenSea announced a massive structuring around lower platform fees and greater creator earnings as competing marketplaces continue to drain away its once dominant user base.

On Feb. 18, NFT marketplace Blur surpassed OpenSea in daily Ethereum (ETH) trading volume as users — anticipating greater returns on their NFT investments — are looking for a trading arena that works in their favor, shows Nansen data.

Daily trading volume of major NFT marketplaces. Source: Nansen

As a reactionary measure, OpenSea announced three major changes to win back its migrating customers. The measures include a 0% fee for a limited time, introducing optional creator earnings and leniency on other operators.

OpenSea admitted losing users to other “NFT marketplaces that don’t fully enforce creator earnings,” and the new measures are an attempt to revitalize its dominance in the space, adding:

“Recent events – including Blur’s decision to roll back creator earnings (even on filtered collections) and the false choice they’re forcing creators to make between liquidity on Blur or OpenSea – prove that our attempts are not working.”

OpenSea believes that it defended creator earnings on all collections while reiterating its support for Operator Filter — a function that was aimed at helping creators secure their revenue for the resale of their work. However, this filter proactively blocked recommendations of marketplaces that sported the same policies.

OpenSea's plan of action to counter falling market dominance. Source: OpenSea (via Twitter)

Blur’s daily trading volume supremacy can be attributed to its new royalty policy showcasing differences in royalty payment options between its platform and OpenSea. It read:

“OpenSea’s current royalty policy prevents collections from being able to earn royalties everywhere. They have cited various reasons for this (see FAQ), but the end result is that creators are limited to earning royalties on only one platform at a time.”

Amid the royalty war between the two marketplaces, community members highlighted the importance of competition in the industry. If it wasn’t for zero royalty marketplaces, bigger players like OpenSea would eventually increase fee structure, which would have a negative impact on creators and collectors.

Moreover, OpenSea plans to continue testing the model and identify what works best for the community and the organization. Community members speculate that OpenSea would probably increase its platform fees in the future if it successfully manages to amass its lost customers — a predatory move often noticed in industries with less competition.

Related: eBay NFT platform KnownOrigin launches creator smart contract

YouTube’s appointment of new CEO Neal Mohan was perceived as a win for the crypto community considering Mohan’s inclination to use NFTs and Web3 as revenue streams for creators.

As Cointelegraph reported, Mohan — while serving as YouTube’s chief product officer — outlined tentative plans in February 2022 to integrate features such as Metaverse-based content experiences and content tokenization via NFTs.

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