Fast food giant McDonald’s has launched a new metaverse experience using the virtual world blockchain The Sandbox (SAND). According to a statement from Animoca Brands, the company behind The Sandbox, McDonald’s Hong Kong has built a new metaverse game experience called “McNuggets Land” for the 40th anniversary of Chicken McNuggets. Animoca says that users can […]
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As the first month of the new year is behind us, things continue to heat up on the world stage in regard to crypto price predictions, social media hype surrounding meme coins like dogecoin, warnings of macroeconomic peril, and more and more political powers attempting to control permissionless cryptocurrencies via regulations and policy. For an […]
The billionaire behind Tesla is doubling-down on his offer to eat a Happy Meal on television should McDonald’s accept his favorite crypto, Dogecoin (DOGE). Almost exactly one year ago, the now-owner of Twitter, Elon Musk, told his followers that he would eat one of the children’s meals from the iconic burger chain on TV if the Golden […]
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Three months ago, Funko Inc., disclosed that it was entering the non-fungible token (NFT) industry when it announced it acquired a majority ownership stake in the NFT startup Tokenwave. At the time, Funko’s CEO Brian Mariotti explained that “Funko Pop digital NFTs” have the potential to be a “game-changer.” On Friday, Funko announced the company […]
The American retail and pharmacy corporation CVS is looking to enter the metaverse according to trademark filings registered with the United States Patent and Trademark Office (USPTO). The filings mention things like CVS Health-brand “downloadable virtual goods” and “crypto-collectibles.” CVS Trademark Filings Discuss Virtual Worlds and NFTs The drugstore giant CVS has filed a series […]
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The American fast-food restaurant chain Shake Shack is giving bitcoin rewards to customers leveraging Cash App’s debit card payment rail, Cash Card. According to Shake Shack, participants will get 15% of their purchase back in the form of bitcoin, and the crypto promotion will last until mid-March. Shake Shack Experiments With Bitcoin Trial to Lure […]
Victoria’s Secret, the renowned designer lingerie company, has filed a series of trademark patents that suggest the organization is ready to offer its products in the metaverse. The announcement was made by Mike Kondoudis, a trademark attorney, who stated these actions might be the first step for the company to present their products using blockchain […]
Fast-food giant Mcdonald’s might be bringing the world-famous Golden Arches to the metaverse. According to trademark attorney Josh Gerben, the leading burger chain has recently filed ten trademark applications indicating plans to sell virtual goods. McDonald's is headed to the metaverse. The company has filed 10 (TEN!) trademark applications indicating it plans to offer "a […]
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The golden arches poked fun at crypto investors last month, but has now embraced the Metaverse by applying for trademarks of its brand for the virtual world.
The iconic American restaurant chain McDonald’s looks like it is preparing to make a move into the Metaverse by registering for 10 trademarks in the virtual space.
Trademark attorney and founder of Gerben Intellectual Property Josh Gerben tweeted today that McDonald’s submitted a trademark application on Feb. 4 including plans for "a virtual restaurant featuring actual and virtual goods" and "operating a virtual restaurant featuring home delivery."
Based on the application, the restaurant chain will be able to provide “downloadable multimedia files” for artwork, audio and video files, and nonfungible tokens (NFT).
McDonald’s also included its McCafe brand in the Metaverse trademark application. The brand would be ready to offer entertainment services “namely, providing on-line actual and virtual concerts and other virtual events.” Could McCafe become the new branded virtual destination to catch a sponsored concert from one of your favorite acts?
McDonald’s would be competing against other emerging virtual concert organizers like Animal Concerts. Such concerts eliminate geographical barriers that have prevented fans from seeing their favorite acts perform, and also vastly reduce the cost of touring.
The golden arches joins bakery and cafe chain Panera Bread in efforts to move its brand into the Metaverse. Panera Bread submitted a similar trademark application on Feb. 3 for a virtual restaurant and cafe chain called PANERAVERSE.
Its plans also include downloadable content and NFTs, virtual food and beverage items, and the virtual facilities where users can congregate.
Related: Music in the Metaverse creates social and immersive experiences for users
Gerben told Forbes on Feb. 9, “I think you’re going to see every brand that you can think of make these filings within the next 12 months,” adding:
“I don’t think anyone wants to be the next Blockbuster and just completely ignore a new technology that’s coming.”
The average time for the US Patent and Trademark Office to review an application for a trademark is about nine and a half months, but Gerben believes that neither McDonald’s nor Panera Bread will have any trouble gaining approval for their trademarks.
