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Mark Zuckerberg reveals Meta AI chatbot, his answer to ChatGPT

The new AI assistant, Meta AI will be initially available from Sept. 27 for a limited group of U.S.-based users.

Meta CEO Mark Zuckerberg has unveiled his firm's new AI-powered assistant  — Meta AI —  his answer to OpenAI’s ChatGPT, which will integrate with Instagram, Facebook, WhatsApp and eventually, its mixed reality devices.

Speaking at the Meta Connect event on Sept. 27, Zuckerberg explained that Meta AI is powered by the company’s large language model Llama 2, and has been built in partnership with Microsoft Bing to allow users access to real-time information from the internet.

“Meta AI is your basic assistant that you can talk to like a person.”

In addition to answering questions, and talking with users, the newly unveiled bot can generate images, leveraging a new image generation tool called Emu that Meta trained on 1.1 billion pieces of data, including photos and captions shared by users on Facebook and Instagram.

Zuckerberg unveiled the new Meta AI chatbot at the Connect Event. Source: Meta

Noting Meta AI’s main point of difference from competitor ChatGPT, Zuckerberg said that instead of creating a one-size-fits-all chatbot, Meta’s overarching strategy was to create different AI products for different use cases.

As an example, he showed how Meta AI would be slightly different in each of the company’s social media apps, providing an example of how it could be added to group chats on Facebook Messenger to assist with organizing travel plans.

Meta AI answering a user’s question about cocktails. Source: Meta

Zuckerberg said that Meta’s chatbots aren’t just intended to transmit helpful information. They are also designed to be conversational and entertaining.

Showing off its entertainment-focused AI products, Meta also announced a collection of chatbots based on approximately 30 celebrities, including Paris Hilton, Snoop Dogg and former NFL player Tom Brady.

Snoop Dogg as an interactive Dungeons & Dragons dungeon master chatbot. Source: Meta

According to Meta, the new AI assistant will be available from Sept. 27 for a limited group of United States-based users on Facebook Messenger, Instagram, and WhatsApp.

Meta AI will also be available for users of the company’s new smart glasses scheduled for release on Oct. 17 for U.S. users, as well as its new Quest 3 VR device.

Related: Elon Musk, Mark Zuckerberg and Sam Altman talk AI regs in Washington

The same day as Meta's Connect event, OpenAI announced its chatbot ChatGPT will no longer be limited to data before 2021. 

The updates are available immediately for Plus and Enterprise users using the GPT-4 model, according to a Sept. 27 post on X.

Before this update, ChatGPT suffered from an ever-widening gap in its knowledge base. Due to the nature of how AI models such as generative pre-trained transformers (GPT) are trained, ChatGPT’s knowledge base previously ended in 2021. Presumably the year it was finalized for production.

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ChatGPT and AI the newest vector for malware: Meta security team

Security researchers at Meta said “bad actors” have flocked to generative AI because it’s the latest tech to capture “people’s imagination and excitement.”

Artificial intelligence tools, such as ChatGPT, have become the latest way for “bad actors” to distribute malware, scams and spam — research from Meta’s security team warns.

A May 1 research report from Facebook parent Meta’s security team found 10 malware families posing as ChatGPT and similar artificial intelligence tools in March, some of which were found in various browser extensions, noting: 

“Since March alone, our security analysts have found around 10 malware families posing as ChatGPT and similar tools to compromise accounts across the internet.”

Meta explained that these “bad actors” — malware operators, scammers, spammers and the like — have moved to AI because it’s the “latest wave” of what is capturing “people’s imagination and excitement.”

The research comes amid a major interest in artificial intelligence, with ChatGPT, in particular, capturing much attention brought to AI

“For example, we’ve seen threat actors create malicious browser extensions available in official web stores that claim to offer ChatGPT-related tools," it added.

Meta security said that some of these “malicious extensions” included operations with ChatGPT functionality which coexisted alongside the malware.

The firm’s security team then explained that bad actors tend to move to where the latest craze is, referencing the hype around digital currency and the scams that have come from it:

“This is not unique to the generative AI space. As an industry, we’ve seen this across other topics popular in their time, such as crypto scams fueled by the interest in digital currency.”

“The generative AI space is rapidly evolving and bad actors know it,” they added, stressing the need to be “vigilant.”

Guy Rosen, Meta’s chief security officer, went one step further in a recent interview with Reuters by stating that “ChatGPT is the new crypto” for these bad actors.

Related: OpenAI launches bug bounty program to combat system vulnerabilities

It should however be noted that Meta is now making its own developments in generative AI.

Meta AI is currently building various forms of AI to help improve its augmented and artificial reality technologies.

Despite being heavily invested in the Metaverse, AI is now Meta’s single largest investment, according to chief executive Mark Zuckerberg.

Cointelegraph contacted OpenAI — the team behind ChatGPT — for comment.

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