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NFT​.NYC — How the Web3 space is validating the work of digital artists

The Digital Diaspora, an event hosted at Samsung 837 during the week of NFT.NYC, beamed a spotlight on some of the most prominent Black artists within the NFT space.

Following the conclusion of the fourth annual NFT.NYC conference, attendees took the opportunity to reflect upon a week of artistic inspiration, community networking and developer innovation from within the nonfungible token (NFT) space.

A sequel to last year’s popular debut, The Digital Diaspora event on June 19 served as a dedicated exhibition, panel discussion, and fundraiser to amplify the voices and creative talents of artists of color in the NFT space. 

The event was a collaboration between the renowned skyscraper photographer DrifterShoots and youthful rising-star artist Diana Sinclair, in partnership with sponsors MetaMask and Samsung, and was hosted at the Samsung 837 hub in the Meatpacking District of Manhattan, New York on Father’s Day and Juneteenth. 

Hosted by Community Manager at MetaMask, Faith Love, panelists included Diana Sinclair, Emonee LaRussa, Andre O’Shea, Elise Swopes, Cory Van Lew and a cameo stage appearance from DrifterShoots.

June 19, known commonly as Juneteenth, is one of the most culturally significant days of the American calendar, marking the historic moment in 1865 when the last African Americans were emancipated from slavery in Galveston, Texas. 

Nowadays, the federal holiday of Juneteenth serves as a poignant reminder to consciously reflect on the atrocities of the past, but it's also an opportunity to amplify the societal narrative around cultural diversity and representation, as well as celebrate the modern accomplishments of people of color. 

The Digital Diaspora — with "diaspora" referring to the global migration and displacement of people of similar culture or origins — was a celebration of Black culture, aiming to bring “awareness to issues of racism and inequality, while highlighting the beauty of the art birthed from these ever-present struggles,” according to the website. 

“The Digital Diaspora is an art show that celebrates Black culture and the people who design it, elevating voices that often go unheard and giving a platform to those less seen. By displaying and celebrating the artists chosen and through the charity selected, we push forward to design and build a future that truly welcomes Black art in its truest form.” 

The Digital Diaspora event was attended in person by Cointelegraph’s NFT reporter, Tom Farren, as a part of his week-long reporting duties at the NFT.NYC conference.

Pictured Left to Right: Faith Love, Diana Sinclair, Emonee LaRussa, Andre O’Shea, Elise Swopes, Cory Van Lew.

Sinclair shared insights into the inspiration and origin story of a recent piece of work titled “You Cant Smooth A Crumpled Paper Or A Wrinkled Heart” in collaboration with musician and producer Reuel Williams. 

“It was a very intense art piece that took a lot of time to make. This piece was a lot about the process of it, actually, rather than exactly the end artwork,” Sinclair stated before continuing: 

“I created a video collage of this friend of mine [where] she's breathing and moving. I printed out each frame of the video, crumpled it up with my brother and flattened out each one, so now it's like a wrinkled piece of paper. Then, I scanned and turned it into a stop motion video, and my mother created a poem to go with it.” 

Williams was instrumental in evolving the piece to a “whole other level,” said Sinclair. The cascading sonics of the musical soundtrack provide a structural intensity to the visual imagery, complementing the narrative of progression in the face of adversity. 

“This piece is about persistence and how even though we — meaning Black people in this country — have been wrinkled, have been flattened, have gone through so much struggle, that we still persist, and we still continue. So, it's a looping video,” said Sinclair. 

An accompanying poem was written for the piece by Sinclair’s mother, Leia which can be viewed here. The final four lines read: “We lift wrinkled hearts to the sun for healing / While we show beautiful shades / Of smooth unbothered shea butter skin / To the world.” 

The Sinclair and Williams collaborative piece is one of nine that was displayed at the event and is currently under auction. Others include Yacht Lounge by Cory Van Lew, Bask in the Glow by Elise Swopes, and One Decision Away by Andre O’Shea, among others. 

Related: Crypto secures a place in the African American saga

Andre O’Shea spoke with eloquence on the subject of Black representation within the NFT space, sharing his belief that progress exists in the form of an infinite symbol where when one circle — depicting an artist’s career or creative contribution — ends, the next circle continues the cycle for the next generation.

“Becoming an artist in the Web3 space, I see how validated we are as digital artists now [because it] gives us this platform. But also, speaking to the new opportunities that it gives us is much kind of like what Diane is doing now — creating more spaces for us, create bigger spaces for us, actually laying down that path.”

The everlasting ability to expand the branches of opportunity and uplift new creators and voices is a significant benefit in the Web3 space compared to its predecessor, claimed O’Shea. 

Emonee LaRussa, a two-time Emmy award-winning motion graphics artist, and founder of the nonprofit project, Jumpstart Designers, utilized her time portion of the panel to publicly announce her curation of an upcoming event on Nov. 5 in Los Angeles at SuperChief Gallery.

She also shared her philosophy behind Jumpstart Designers, and the ways in which the educational program is supporting young creators from underserved communities develop their digital skills on Adobe Creative Cloud, and gain access to necessary computing equipment. 

“This has been a dream of mine since I was a kid. I didn't grow up with a whole lot of money, and being in digital art, I had realized that […] me experiencing not having access really made me realize how reliant my dreams were on money.” 

“And so, I wanted to change the future of digital art. So that is our motto: change the future of digital art. Because we really believe that by bringing these kids on, you'll see new experiences, new stories that you've never seen before, and they won't be limited to what they can create.” 

In 2021, 25-year-old LaRussa mentored six emerging artists as a part of the Voice NFT Residency to create and auction their own NFT artworks. All of the $38,742 raised to-date has been donated to low-income children seeking to increase their digital literacy and animation skills. 

“We all know, digital art is very expensive. And how many kids out there are just so talented, so creative and don't even have the opportunity? NFTs have changed our life and how many opportunities NFTs brings for us, they're just not even in question for that. And so, we want to change that.” 

Invited onto the stage from his seat in the audience, DrifterShoots, commonly referred to as Drift, shared his gratitude for the approximate 1,000 people in physical attendance.

“This means the world to us,” he stated. “You know, the space can be a lot of smoke and mirrors at times — people playing with ‘pretend money’ and things like that. But I think at the end of the day as artists, especially as Black artists, with purposes and real intentions, we want our art, our lives, our stories to make a clear impact in the world.” 

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NFT​.NYC expecting ‘diverse and eclectic audience’ to drive utility narrative of NFTs

The co-founder and vice president of growth at NFT.NYC shared insights into its community-first values and ethos.

NFT.NYC, one of the largest nonfungible token events, is preparing to open its doors for a fourth year, celebrating the diversity of NFTs across 16 sectors, including art, film, sports and ticketing. 

Held from June 20 to 23 in New York City, the blockbuster event will serve as a global melting pot of everybody who's anybody in the NFT world, showcasing 1,500 speakers across panels, talks, fireside chats and hundreds of pop-up events. Attendance figures are expected to soar from last year's 5,600 to over 15,000 this time around.

Cointelegraph spoke to Jodee Rich, co-founder of NFT.NYC; Quinn Button, its vice president of growth; and Web3 entrepreneur Michael Litman to hear more about their expectations for the New York event. They also discussed how the current market conditions could impact the momentum of the NFT movement and the artistic conversations it cultivates. 

With a conscious emphasis on prioritizing the desires of the community over brands or corporations, the NFT.NYC team selected 221 emerging international artists from an application pool of 5,000 to display their work on a Times Square billboard and throughout the Marriott Hotel. 

Following the event, these artists will have the opportunity to mint their work at a price of their choosing and retain 75% of all revenue generated from the primary and subsequent sales. Specific details on purchasing are ye to be announced. 

Speaking on the ubiquitous community of NFT fanatics scheduled to converge on the Big Apple, Rich proudly shared that it’s a “very diverse and eclectic audience”:

“Our thing is about giving the community a voice. That’s what we wanted to do since the beginning. We’re not an event that goes hunting for celebrities — we want the community to feel that this is a place where they can be on stage and talk to the rest of the community.”

This resolute intent to empower youth and passion with a platform is perhaps most aptly witnessed by the introduction of Unconference — an impromptu, non-scheduled stage welcoming all guests for a 10-minute slot to share their ideas and visions for the space.

Related: We saw mainstream adoption for NFT art kicking off in 2021, says NFT.NYC co-founder Cameron Bale

Ether (ETH) is arguably the most integral asset within the NFT space, yet it’s precariously sustaining a $1,200 price level at the time of writing, having already fallen 35% over the week.

This decline has had cascading consequences on the price floors and purchasing sentiment of leading NFT collections — most notably, profile-picture-projects — plunging the space into its inaugural bear market. 

Speaking on the potential impact this misfortune could have on the overall narrative, Rich was keen to express that art is the primary utility of NFTs and that his excitement remains for the connections and friendships that will be formed at the event — especially, for instance, those during serendipitous moments in casual conversations in line and between speakers on the same stage.

Button concurred with the assessment that countless use cases for utility would be showcased throughout the different sectors, highlighting music as one to watch:

“I think one interesting utility of NFTs will be how they will disrupt the music industry, whether that’s royalty rights, merchandise or generating new revenue streams to really connect musicians with their fans.” 

NFTs used for good have experienced a rapid acceleration into the spotlight this year, especially in relation to the support of Ukraine’s humanitarian relief effort and cultural diversity agendas.

At NFT.NYC, topics within that realm — such as sustainability, mental health and wellness, and philanthropy — will be highlighted across a total of 28 panel discussions and talks at the Edison Ballroom South hosted by Chingari from June 21 to 22.

Cointelegraph’s senior reporter Rachel Wolfson will be hosting a 15-minute fireside chat on June 22 titled “Breaking the Boys Club Culture in Crypto: How NFTs are Bringing Women into Web3” at the Edison Ballroom Main.

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‘We saw mainstream adoption for NFT art kicking off in 2021,’ says NFT.NYC co-founder Cameron Bale

The nonfungible token cyberspace, however, is in need of significant media broadcasts and promotion from notable consumer brands to take off.

For the past three years, NYC.NFT has been the leading annual gathering in the nonfungible token and digital blockchain art world. This year, over 5,500 attendees and 135 sponsors joined debates, talks, workshops and briefings in the namesake event. In an exclusive ask-me-anything session, Cameron Bale, co-founder of NYC.NFT, joined Cointelegraph Markets Pro users to discuss the outlook on the NFT industry. Here's what Bale had to say.

Cointelegraph Markets Pro User: You had some amazing speakers in NFT.NYC 2021. Can you tell us a bit aboutwhat insights were shared by some of those heavily influential folks?

Cameron Bale: Some people don't realize it, but 2021 was our 3rd year hosting the event. Hardly anyone knows!! We had 500 attendees in the first year (I think beyond those people, most believe NFTs have only been around a year or so!) Personally, since our first year, I think we knew that many industries, beyond gaming and art, would be disrupted by NFTs. The coolest thing was seeing real-world applications of NFTs within some of those industries.

CT Markets Pro User: Justin Herzig presented a "formula" to value NFTs. Is there such a thing? How can NFT.NYC help projects build a community?

CB: I think that is an excellent idea so long as people don't treat it as gospel. Certain signals can suggest or help predict the increasing value of a project, such as news stories, the buzz on social, growing community on Discord. People relying on this information and investing money they can't afford to lose high risk — indicators like Justin presented need to come with a disclaimer, as I'm sure he does!

CT Markets Pro User: Other than art, what are the most critical use cases for NFT?

CB: There are some pretty cool use cases out there. Anyone who joined the space early might recognize these cycles of NFTs penetrating different industries. Art and collectibles came first. In my opinion, this was because they are digestible and relatively easy to understand use cases. Following that, blockchain gaming, and then onto more focused industries, ticketing, entertainment, genetics, all sorts of cool stuff. Finally, in 2021 we saw mainstream adoption for art kicking off. Thank you, Beeple, Metakovan, and Christie's, for bringing it to the mainstream!

Now we are seeing events that shine a light on those other industries. Gaming and metaverses are starting, etc. The question above about Zuckerberg and Meta is interesting. Anyone who holds land in the Sandbox or other metaverse projects probably noticed a spike in interest in their assets following Facebook's announcements.

The NFT community is curious and optimistic about how NFTs can disrupt these different industries. Still, without adoption by mainstream media and brands who can reach millions/billions and show them HOW, we won't see the impact we want.

Related: The NFT world is gradually bridging the gap between niche and mainstream

CT Markets Pro User: What are the top NFT projects you will watch for 2022?

CB: Three things guide my personal interests. (1) Does it have a meaningful utility that adds value to my life, or someone else's — I am excited about virtual land now that the world is waking up to metaverses! (2) Is there a community — this could be literal in the sense of Discord groups or online communities, or it could be aspirational, like getting an NFT from a brand you admire and becoming part of "the tribe" (3) Do I love the art?

CT Markets Pro User: How will NFT be used with consumer goods? Serialized products?

CB: That's a really broad one! Digital twins/NFT registration of high-value or luxury goods is a cool use case. We ran a trial at NFT.NYC, where we gave away 1,000 caps — each contained an NFC tag which could be scanned by tapping your phone on it.

The first time it was tapped delivered you an NFT that essentially registered the product. Subsequent taps after that then showed whoever scanned the tag who owned the product (via the NFT). I think that's an excellent example because you can verify the authenticity of the physical product by confirming that the official brand minted the attached NFT. Another one for consumer products is coupons. Of course, digital coupons have been around forever, but using NFTs as the store of value of coupons makes them tradable and composable.

Related: Daft Punk meets CryptoPunks as Novo faces up to NFTs

CT Markets Pro User: Will NFT.NYC 2022 tickets be minted as NFTs?

CB: This was a common question at NFT.NYC 2021. We have experimented with NFT ticketing every year of the event. There are some great crypto-centric products out there (we had a great experience with Mintbase in 2020). However, in my experience, I've yet to find a platform that caters to the business needs of a large-scale event (think communications with attendees and badge printing, etc., or to mainstream audiences). We are focused on bringing mainstream media and newbies into the space.)

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100 Person Mega-Battles: Former Midway, Disney, Activision Game Devs Announce Mechanized-Combat NFT Game

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