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Nifty News: Prada launches new fashion NFT, P2E games witness growth in India

Prada Timecapsule is set to launch on Thursday, Eurovision Winners Kalush Orchestra raised 50 ETH for Ukraine, P2E games see a rise in developing regions, and RTFKT's Loot Pod winners were announced.

Following its initial foray into the nonfungible token (NFT) space with the Adidas for Prada re-source project in partnership with digital artist Zach Lieberman and SuperRare, iconic fashion brand Prada has now announced its first independent NFT collection accompanying the Prada Timecapsule.

An online event hosted on the first Thursday of every month, Prada Timecapsule has, since December 2019, opened up exclusive access to clothing items on its website for 24 hours. Drop #30 in this series will be coupled with an NFT.

According to Prada, the asset’s design will be “decorated with Cassius Hirst’s signature mask and brain scan designs, both symbolizing unity and togetherness.”

Some members of the NFT community have criticized Prada’s NFT endeavors, suggesting that the Adidas for Prada re-source project has delivered relatively low utility value since its release. The asset is currently trading on OpenSea for 0.08 Ether (ETH) and has 2,700 owners.

Eurovision winner Kalush Orchestra raises $900,000 for Ukraine

After the Ukrainian hip-hop group Kalush Orchestra won the hearts of the world in the 66th Eurovision Song Contest in Turin, Italy last month, the band decided to auction off their vibrant pink hat and glass microphone trophy awarded from the global ceremony to raise funds to help out amid the Ukrainian conflict.

An NFT depiction of the microphone will be presented to the highest bidder, which turned out to be European cryptocurrency exchange WhiteBIT, with a highly generous entry of 50 ETH, equivalent to $900,000.

All funds raised from both the fiat and NFT auctions will be donated to the Serhiy Prytula Foundation, led by Ukrainian TV presenter and actor Serhiy Prytula.

“You guys are amazing. We appreciate each and every one of you who donated to this auction and a special thanks to the team WhiteBit who purchased the trophy for $900,000 and are now the rightful owners of our trophy,” said the band on Facebook.

P2E adoption soaring across India and Hong Kong

In a recent report released by market research firm Finder on the geographical proportion of NFT gamers, India and Hong Kong are respectively identified as the leading countries out of 26 surveyed for their interaction with play-to-earn games.

Axie Infinity, The Sandbox, Decentraland and, more recently, Solana-based StepN have all permeated the cultural landscape in developing regions to provide gaming fanatics with a novel, arguably more interconnected, medium of play.

Related: Web3 gaming in the third world: Axie facilitating billions

With 28.7% of the survey’s total respondents disclosing their previous experience with NFT games, the Indian and Hong Kong representation surpassed the average, with 33.8% and 28.7%, respectively, while the United States came in at 9.4%.

A little more nifty...

Leading NFT fashion brand RTFKT Studios announced the winners of its metaverse pod challenge this week after narrowing down a top 10 list from thousands of submissions.

The avant-garde landscapes and immersive architectural designs afforded viewers a glimpse into the future of metaverse worlds. Each winning loot pod will be made available on the creator marketplace toward the end of the year.

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Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’

Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to deliver next-generation collectibles that merge culture and gaming.” Nike Steps Into the Metaverse by […]

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RTFKT partners with Daz 3D to advance metaverse NFT’s

The digital NFT collective is expected to debut their pfp avatar collection, titled CloneX, later this month.

RTFKT Studios, pronounced artifact, has announced a collaborative partnership with software developer Daz 3D to leverage their technology to create immersive, three-dimensional avatars for their upcoming nonfungible token, or NFT, release, CloneX.

Founded by Chris Le, Benoit Pagotto and Steven Vasilev, RTKFT has emerged at the forefront of next-generation sneaker culture, intertwining burgeoning technologies of augmented reality, nonfungible tokens and blockchain authentication, among others.

Their latest venture, a pfp avatar project, will utilize Daz 3D’s PFP Utility Kit to expand the possibilities for the avatars across a multitude of settings including gaming, videos, social media and the metaverse.

Daz 3D's software platform is home to over 4 million artists and designers across the world, and their partnership with RTKFT is expected to be the first of many creations between the two companies over the coming year.

Cointelegraph spoke to Chris Le, the co-founder and chief creative officer at RTKFT, to learn more about the reasoning behind the Daz 3D collaboration:

"I’ve always been a huge advocate for Utah. Being born and raised here, it hits home for me to work with another established 3D company coming from Utah. Not a lot of people know this, but 3D was invented in Utah by Ed Catmull — co-founder of Pixar and ex-President of Walt Disney Animation Studios — at the University of Utah. I felt like it's time to continue the torch.”

Speaking on the architectural vision for the partnership, Le shared a jovial remark commonly used among the digital graphics community: “Daz 3D and RTFKT will create something new other than the [Utah] teapot.”

Related: ‘We want to be the brand of the metaverse,’ says RTKFT’s Chris Le

RTFKT showcased their upcoming avatar project to New Yorkers in Times Square this week for the jpeg event that has everyone talking, NFT NYC.

Expected to debut later this month, the highly anticipated Clone X project will consist of 20,000 avatars, half of which will be available in a 48-hour pre-sale event to existing RTFKT holders, closely followed by the other half in a public market Dutch auction.

In the latter part of our conversation, we asked Le his opinion on whether it has become crucial that emerging NFT pfp projects are ‘metaverse ready' upon launch.

“Yes. This is going to jump start the era of AR / VR experiences on another level. People will want to have a place to use their NFTs whether it be their own house in the metaverse, wearing metaverse fashion to metaverse parties, or being their own avatars.”

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Los Angeles Dodgers to Auction 2020 World Series Ring NFT via Candy Digital

Los Angeles Dodgers to Auction 2020 World Series Ring NFT via Candy DigitalAfter Major League Baseball (MLB) revealed a partnership with Candy Digital, the Los Angeles Dodgers announced it is auctioning a non-fungible token (NFT) World Series championship ring, a physical version, and a VIP first pitch experience. The NFT collection will start with an online auction on Monday, July 12, and net proceeds will go to […]

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