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GameFi ecosystem makes a comeback amid surging crypto prices

The number of daily active wallets engaging in GameFi has doubled over the past year.

After a dormant 2022 and much-muted 2023, GameFi projects are making a comeback as the bull market rages.

This week, move-to-earn protocol StepN announced it would partner with Adidas for a 1,000 Genesis Edition nonfungible tokens (NFT) drop on Solana. The launch is part of an ongoing one-year partnership between the two firms that will see a mixture of NFTs and wearable sneaker releases in the future. Each NFT sneaker from Genesis Edition will be valued at 10,000 GMT ($2,200).

Created by FSL in 2021, StepN allows users to earn rewards for walking, jogging, or running. Rewards are available after users purchase a virtual Sneaker NFT and link their smartphones. By interacting with the app, users earn GMT tokens, which have an inflationary mechanism, a supply cap of 6 billion and a current diluted market capitalization of $1.2 billion.

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