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Social token platform Rally announces shutdown of sidechain

Rally cited a "challenging year" for the crypto industry in its decision to “begin to sunset” the platform's sidechain after Jan. 31.

Rally, a social token platform, has announced nonfungible tokens (NFTs) on its sidechain will no longer be accessible.

Users reported across social media platforms that Rally said the platform’s sidechain will “begin to sunset” after Jan. 31, leaving users unable to access NFTs once the site fully shuts down. The site’s developers did not say that they would be offering another path forward in the future, but hinted at building “leaner web3 experiences and/or products on mainnet.”

“2022 was a challenging year not only for the platform, but also for the entire crypto industry,” said Rally. “The team has worked relentlessly to try to find a path forward, however the challenges and macro headwinds are too overwhelming to overcome in the current environment.”

Related: Social tokens will be the engine of Web3, from fanbases to incentivization

Rally facilitated creators and artists launching their own social token projects and establishing independent communities directly on the platform. The “creator coins” allowed users to essentially monetize themselves, providing additional revenue.

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Social tokens will be the engine of Web3 from fanbases to incentivization

Social tokens are increasingly being used in online blockchain communities. They offer numerous benefits to users.

The crypto world is going through a transformative chapter that is bound to revolutionize how the internet works and how online communities interact, and social tokens are at the heart of the latest inflective developments.

Their rise comes at a time when transactional frameworks, such as Web3, are gaining popularity, especially among crypto enthusiasts.

Social tokens support the democratization of social networks by enabling brands, influencers and businesses to create and monetize their own online communities using blockchain technology.

Daniel Nagy, vice president of Swarm — a decentralized data storage and dispensation firm — spoke to Cointelegraph regarding the new token class, stating that social tokens had significant disruptive potential.

“If done right, they can take communities to the next level, and it’s only a matter of time before we see more innovation in this space, most likely related to DAOs or GameFi, combined with ideas around so-called ‘soulbound’ tokens,” he said.

“Right now, the space is still in its early stages, and experimentation is key, but as adoption grows, social tokens can become the next bridge to non-crypto users and bring blockchain further into the mainstream, similar to what NFTs have done.”

He also highlighted that the tokens would be especially impactful for burgeoning companies that are still in their growth phase due to the need to capitalize on a loyal fan base.

How social tokens work

Social tokens are cryptocurrencies that are used as a form of patronage. They are underpinned by blockchain technology and allow community creators, influencers and enterprises to monetize their fan base. Fans who buy social tokens are usually given access to exclusive content and product offerings.

The main advantage of the social token model is that the tokens are redeemable and can be resold.

Social tokens are based on the same concept as nonfungible tokens (NFTs) in that they rely on a blockchain-based ownership model. However, they serve a different purpose. While NFTs can be used to represent actual real-world assets and are nonfungible, social tokens are fungible — i.e., interchangeable and/or divisible. This makes them ideal as a medium of exchange that can be used to monetize online communities and services.

Types of social tokens

There are two main categories of social tokens: personal and community.

Personal tokens are usually created by individuals to monetize some forms of labor and experiences. The ALEX personal token is, for example, based on the life of crypto entrepreneur Alex Masmej.

He launched the token using a “human initial public offering” approach in order to fund his move to Silicon Valley, San Francisco. Silicon Valley is home to some of the world’s largest blue-chip tech companies, and Masmej’s aim was to meet potential co-founders for his crypto startup.

Initially, holders of the ALEX token had voting privileges on his life choices, such as his diet. They additionally got to receive a portion of his earnings through an income-sharing agreement. Today, investors with at least 5,000 ALEX tokens get exclusive access to Masmej’s newsletter and the token’s Telegram chat.

Community tokens, on the other hand, are designed to reward participation in a group setting. The utility tokens are developed for use in online communities that want to boost network tokenomics.

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Many community token implementations often use online communication platforms, such as Slack, Discord and Telegram, the access of which is regulated using token-gating smart contracts.

The SWAGG token is an example of a participation token. It is used in the Swagg House community to propagate a collaborative culture by rewarding participation.

Users who possess SWAGG tokens gain myriad benefits that include access to Swagg Drops before they are made available to the public. They also get to receive Swagg Grants, which are awarded to community projects, and stand to earn Swagg Rewards for sharing content.

Social tokens and Web3

Social tokens are designed to reinforce value distribution that matches member contributions.

They enable online communities to create incentivized models that not only encourage stakeholder diversity but also allow members to reward creative contributors.

Now, at the cusp of a new era of internet democratization, social tokens are set for integration in Web3 environments. While tech behemoths essentially dominate Web2 and control information dissemination channels, Web3 will be focused on devolving these systems by giving more privacy control options to users while upholding the principles of decentralization and self-governance. This is where social tokens come in.

The tokens can be used on Web3 platforms to tip and compensate creators. By cutting out intermediaries, creators will be able to retain a significant portion of their earnings while maintaining their creative independence.

Today, there are numerous companies offering social tokens, Web3 integration and monetization solutions. Some blockchain platforms, such as Roll and Rally, enable creators and companies to mint their own social tokens.

Cointelegraph was able to catch up with David Atterman, CEO and founder of the Most Fan social token management platform, to discuss the current state of the industry. He noted that social tokens still have a few hurdles to overcome before going mainstream:

“Web3 products are still struggling to get a foothold with a non-crypto audience. With an intuitive design and millions of users following their favorite celebrities, we’re looking to accelerate Web3 adoption.”

Fuad Fatullaev, co-founder and CEO of Web3 ecosystem WeWay, told Cointelegraph, “Web3 is considered the next iteration of the internet, which is designed basically to give every user a sense of control of their data, money and anything of value that can be represented digitally.” 

“The advent of social tokens can act as a glue for this version of the web, as the token will represent the stake of every user to decide on how a business or platform can make use of their data through DAOs,” he added.

The benefits of social tokens

Social tokens provide numerous benefits to users. 

Traditionally, enterprises have attempted to reach their audiences through media buys on social media platforms and top Web2 properties, such as search engines. However, this strategy is flawed due to poor targeting options and unquantifiable reach.

In addition, current revenue, advertising and information dissemination systems are highly centralized and are designed to ensure that top Web2 properties continue to exert autocratic control over most of these channels.

Social tokens have the potential to disrupt these archetypes by allowing enterprises to build their own ecosystems powered by their own native social tokens. The widespread use of social tokens would allow more freedom when it comes to information sharing and allow companies and creators to monetize their following without having to involve intermediaries.

Jeremiah Owyang, chief marketing officer of the RLY Network tokenization protocol, told Cointelegraph that engage-to-earn and play-to-earn models were bound to be used extensively in networks that choose to adopt social tokens:

“Instead of promising non-monetary incentives such as likes, social networks will reward community members with tokens for creating content and engaging with users such as through the engage-to-earn or play-to-earn models where the tokens can then be used to unlock new experiences for tokenholders, or even be redeemed for goods or products.” 

He likened the systems to those implemented on current Web2 social networks but with a financial benefit.

Another benefit of using social tokens is enhanced security. Social tokens are powered by blockchain technology, which utilizes blocks of encrypted data. Blockchain systems such as the Ethereum blockchain, which facilitates a sizeable number of social tokens, rely on advanced encryption algorithms for enhanced security.

The Ethereum blockchain system, for example, uses elliptic-curve cryptography along with Keccak-256 hashing technology to ensure data integrity.

This makes direct hack attacks on social token blockchain networks incredibly difficult to pull off. This not only ensures data security but also prevents loss of funds in the event of a direct attack on the core framework.

A further advantage of using social tokens is that they support the engagement of fans in unique ways that contribute to the growth of content creator networks. Personal social tokens, for example, enable fans to interact with their idols through a more personalized experience.

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By purchasing social tokens, fans are, in essence, pledging their support for their preferred creators, and this helps to cultivate a loyal fan base.

Verdict

Social tokens are starting to gain traction in creator ecosystems, especially among celebrities and artists who are ardent crusaders of blockchain technology. Widespread use of the novel incentivization model is likely to lead to greater acceptability among mainstream online communities.

As things stand, social tokens have the capacity to redefine the way enterprises engage their fans. Embracing social tokens will result in more monetization opportunities for content creators and firms and lead to more growth prospects.

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Struggle for Web3’s soul: The future of blockchain-based identity

What’s behind Buterin’s embrace of “soulbound tokens”? Ensuring Ethereum’s dominance? A backlash against NFTs? Creating a better world?

The attention, one might suspect, has much to do with the participation of Buterin, blockchain’s wunderkind and the legendary co-founder of the Ethereum network. But it could also be a function of the paper’s ambition and scope, which includes asking questions like: What sort of society do we really want to live in? One that is finance-based or trust-based?

The authors illustrate how “non-transferable ‘soulbound’ tokens (SBTs) representing the commitments, credentials and affiliations of ‘Souls’ can encode the trust networks of the real economy to establish provenance and reputation.” These SBTs appear to be something like blockchain-based curricula vitae, or CVs, while “Souls” are basically people — or strictly speaking, individuals’ crypto wallets. However, Souls can also be institutions, like Columbia University or the Ethereum Foundation. The authors wrote:

There is no shortage of visionary scenarios about how Web3 might unfold, but one of the latest, “Decentralized Society: Finding Web3’s Soul” — a paper published in mid-May by E. Glen Weyl, Puja Ohlhaver and Vitalik Buterin — is close to becoming one of the top 50 most downloaded papers on the SSRN scholarly research platform.

“Imagine a world where most participants have Souls that store SBTs corresponding to a series of affiliations, memberships, and credentials. For example, a person might have a Soul that stores SBTs representing educational credentials, employment history, or hashes of their writings or works of art.”

“In their simplest form, these SBTs can be ‘self-certified,’” continue the authors, “similar to how we share information about ourselves in our CVs.” But this is just scratching the surface of possibilities:

“The true power of this mechanism emerges when SBTs held by one Soul can be issued — or attested — by other Souls, who are counterparties to these relationships. These counterparty Souls could be individuals, companies, or institutions. For example, the Ethereum Foundation could be a Soul that issues SBTs to Souls who attended a developer conference. A university could be a Soul that issues SBTs to graduates. A stadium could be a Soul that issues SBTs to longtime Dodgers fans.”

There’s a lot to digest in the 36-page paper, which sometimes seems a hodgepodge of disparate ideas and solutions ranging from recovering private keys to anarcho-capitalism. But it has received praise, even from critics, for describing a decentralized society that isn’t mainly focused on hyperfinancializaton but rather “encoding social relationships of trust.”

Fraser Edwards, co-founder and CEO of Cheqd — a network that supports self-sovereign identity (SSI) projects — criticized the paper on Twitter. Nonetheless, he told Cointelegraph:

“Vitalik standing up and saying NFTs [nonfungible tokens] are a bad idea for identity is a great thing. Also, the publicity for use cases like university degrees and certifications is fantastic, as SSI has been terrible at marketing itself.” 

Similarly, the paper’s attention to issues like loans being overcollateralized due to lack of usable credit ratings “is excellent,” he added.

Overall, the reaction from the crypto community, in particular, has been quite positive, co-author Weyl told Cointelegraph. Weyl, an economist with RadicalxChange, provided the core ideas for the paper, Ohlhaver did most of the writing, and Buterin edited the text and also wrote the cryptography section, he explained.

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According to Weyl, the only real sustained pushback against the paper came from the DID/VC (decentralized identifiers and verifiable credentials) community, a subset of the self-sovereign identity movement that has been working on blockchain-based, decentralized credentials for some years now, including ideas like peer-to-peer credentials.

A “lack of understanding”?

Still, the visionary work garnered some criticism from media outlets such as the Financial Times, which called it a “whimsical paper.” Some also worried that SBTs, given their potentially public, non-transferable qualities, could give rise to a Chinese-government-style “social credit system.” Others took shots at co-author Buterin personally, criticizing his “lack of understanding of the real world.”

Crypto skeptic and author David Gerard went even further, declaring, “Even if any of this could actually work, it’d be the worst idea ever. What Buterin wants to implement here is a binding permanent record on all people, on the blockchain.”

Others noted that many of the projected SBT use cases — such as establishing provenance, unlocking lending markets through reputation, measuring decentralization or enabling decentralized key management — are already being done in different areas today. SBTs are “potentially useful,” said Edwards, “but I have yet to see a use case where they beat existing technologies.”

Cointelegraph asked Kim Hamilton Duffy, who was interviewed two years ago for a story on decentralized digital credentials, about some of the use cases proposed in the “Soul” paper. How do they compare, if at all, with the work she has been doing around digital credentials?

“It is similar to my thinking and approach when I first started exploring blockchain-anchored identity claims with Blockcerts,” Duffy, now director of identity and standards at the Centre Consortium, told Cointelegraph. “The risks and, correspondingly, initial use cases I carved out — restricting to identity claims you’re comfortable being publicly available forever — were therefore similar.”

While the Soul paper touches on potential approaches to risks and challenges — such as how to handle sensitive data, how to address challenges with key and account recovery, etc. — “These solutions are harder than they may initially appear. What I found was that these problems required better primitives: VCs and DIDs.”

Weyl, for his part, said there was no intent to claim priority with regard to the proposed use cases; rather, it was merely to show the power of such technologies. That is, the paper is less a manifesto and more a research agenda. He and his colleagues are happy to pass credit around where credit is due. “The VC community has an important role to play,” as do other technologies, he told Cointelegraph.

A question of trustworthiness

But implementation may not be so simple. Asked to comment on the practicality of an enterprise like “soulbound tokens,” Joshua Ellul, associate professor and director of the Centre for Distributed Ledger Technologies at the University of Malta, told Cointelegraph: “The main issues are not technological but, like many aspects in this domain, issues of trust.” 

As soon as any input is required from the outside world — e.g., an academic degree, affiliation or attestation — a question arises as to the trustworthiness of that input. “We can raise the levels of trustworthiness of data through decentralized oracles, yet we should acknowledge that that data is still dependent on the collective trustworthiness of those oracles,” Ellul said.

Assume a university is a “Soul” that issues students blockchain-based certificates. “People may trust the attestation because they trust the centralized university that makes its public key public,” Ellul said. But then others might ask, “What is the point of storing SBTs on a DLT when the university keeps such control?”

Or looking at the idea of peer-to-peer work credentials, “In the real world, would a company honor a peer-to-peer credential issued by an individual or institution unknown to the company? Or would they rather just rely on traditional credentials?”

It’s a matter of “shifting the mentality of trust” from centralized institutional trust to trusting networks, Ellul told Cointelegraph — and that could take some time to achieve.

As soon as any input is required from the outside world — e.g., an academic degree, affiliation or attestation — a question arises as to the trustworthiness of that input. “We can raise the levels of trustworthiness of data through decentralized oracles, yet we should acknowledge that that data is still dependent on the collective trustworthiness of those oracles,” Ellul said.

Assume a university is a “Soul” that issues students blockchain-based certificates. “People may trust the attestation because they trust the centralized university that makes its public key public,” Ellul said. But then others might ask, “What is the point of storing SBTs on a DLT when the university keeps such control?”

Or looking at the idea of peer-to-peer work credentials, “In the real world, would a company honor a peer-to-peer credential issued by an individual or institution unknown to the company? Or would they rather just rely on traditional credentials?”

It’s a matter of “shifting the mentality of trust” from centralized institutional trust to trusting networks, Ellul told Cointelegraph — and that could take some time to achieve.

What if you lose your private key?

The paper presents several use cases in areas where very little work has been done until now, Weyl told Cointelegraph. One is community recovery of private keys. The paper asks the question of what happens if one loses their Soul — i.e., if they lose their private key. The authors present a recovery method that relies on a person’s trusted relationships — that is, a community recovery model.

With such a model, “recovering a Soul’s private keys would require a member from a qualified majority of a (random subset of) Soul’s communities to consent.” These consenting communities could be issuers of certificates (e.g., universities), recently attended offline events, the last 20 people you took a picture with, or DAOs you participate in, among others, according to the paper.

Community recovery model for Soul recovery. Source: “Decentralized Society: Finding Web3’s Soul”

The paper also discusses new ways to think about property. According to the authors, “The future of property innovation is unlikely to build on wholly transferable private property.” Instead, they discuss decomposing property rights, like permissioning access to privately or publicly controlled resources such as homes, cars, museums or parks. 

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SBTs could grant access rights to a park or even a private backyard that are conditional and nontransferable. For example, I may trust you to enter my backyard and use it recreationally, but “that does not imply that I trust you to sub-license that permission to someone else,” notes the paper. Such a condition can be easily coded into an SBT but not an NFT, which is transferable by its very nature.

Backlash against NFTs?

Inevitably, speculation is settling on Buterin’s motivation for attaching his name and prestige to such a paper. Some media outlets suggested the Ethereum founder was overreaching or looking for the next big thing to spur a market rally, but “This doesn’t fit Vitalik’s typical approach,” noted Edwards.

Buterin’s motivation may be as simple as looking for another way to maintain and build Ethereum’s platform dominance. Or, perhaps more likely, the impetus “could be a backlash against the speculation and fraud with NFTs and looking to repurpose them into a technology that changes the world in a positive way,” Edwards told Cointelegraph.

In any event, the Soul paper shedding light on decentralized society, or DeSoc, performs a positive service in the view of Edwards and others, even if SBTs themselves eventually prove to be nonstarters. In the real world, one often doesn’t need an all-encompassing, perfect solution, just an improvement over what already exists, which today is centralized control of one’s data and online identity. Or, as the paper’s authors write:

“DeSoc does not need to be perfect to pass the test of being acceptably non-dystopian; to be a paradigm worth exploring it merely needs to be better than the available alternatives.”

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